Green Flash Brewing Company ("Green Flash”) celebrates 20 years of
brewing world-class beers and announces the release of its new WEST
COAST IPA® lineup, which includes the iconic WEST COAST IPA® beer
and two all-new beers, Imperial West Coast IPA and Hazy West Coast
IPA. This year-round lineup is available now in 12-ounce cans,
nationally.
Green Flash’s new lineup of core beers
celebrates its WEST COAST IPA® roots, which helped define West
Coast-style IPAs and put the San Diego-founded brand on the
map.
The brand’s iconic West Coast
IPA® beer (7% alcohol by volume (ABV)) is brewed with six
different hops featuring complex layers of pine, floral, and ripe
citrus tropical aromas.
The new Green Flash IPA lineup includes:
Imperial West Coast IPA (8.9 %
ABV), an amplified version of the classic WEST COAST IPA®
beer, featuring an epic wave of hops, delivering
grapefruit zest bitterness supported by notes of dark caramel and
finishing easy with floral and dry woodsy hop notes. Imperial West
Coast IPA is also available in 19.2-ounce cans nationally.
Hazy West Coast IPA (6.5% ABV),
brewed with Citra, Motueka, and El Dorado hops, delivers a wave of
tropical flavors and aromas of pineapple, stone fruit, and lime
with a bright, hazy appearance.
“These new beers are a celebration of the
beloved West Coast-style IPAs, and our new packaging and branding
reinforces our roots in San Diego, a special community that has
consistently contributed to the prominent craft beer lifestyle.
Green Flash is one of the original San Diego craft beers, and we’ll
always have a deep connection to the people, coastline, and
surrounding waters,” says Green Flash Creative and Brand Director,
Aaron Grossman. “With our refreshed branding, we’re beyond excited
to launch across the country and share the love of our WEST COAST
IPA® craft beers.”
The addition of two new, year-round beers comes
at an exciting time for Green Flash, as the brand is expanding its
distribution across California and in new states, including
Arizona, Colorado, Georgia, Minnesota, Ohio, Pennsylvania,
Virginia, Wisconsin, and Minnesota, with plans to expand into nine
additional eastern states in early 2023, including Alabama,
Connecticut, the District of Columbia, Indiana, Maryland, Michigan,
North Carolina, South Carolina, and Tennessee. Green Flash remains
focused on bringing its specialty craft ales to new communities
from coast to coast. Starting in December, all three beers will be
available in Green Flash’s new WEST COAST IPA® Variety 24-pack at
select wholesalers.
Green Flash’s new branding is designed to reconnect the brand
with its proud roots. The packaging prominently features custom
artwork by Matthew Jay Fleming, whose illustrations depict the
vibrant San Diego coastline and capture the brilliance of the West
Coast’s Green Flash, which is the optical phenomenon that
occasionally occurs as the sun sets into the ocean below the
horizon.
About Green Flash Brewing
Company
Part legend, part luck, the elusive green flash
is a San Diego sensation. But to us, it’s more than a burst of
brilliant green light as the sun sets into the sea — it’s a magical
moment that signals the end of an extraordinary day and the start
of an epic night. Green Flash pioneered a new style of beer with
its iconic WEST COAST IPA® craft beer. Today, its talented brewing
team is keeping Green Flash at the forefront of craft beer by
innovating specialty ales that are uniquely Green Flash and
introducing them to new beer enthusiasts around the country.
Green Flash Brewing Company is a lifestyle craft
beer brand and a part of the SweetWater Brewing Company’s family of
brands.
Visit greenflashbrew.com and follow
@greenflashbeer on all social platforms.
About SweetWater Brewing
Company
SweetWater Brewing Company is an Atlanta-based craft brewery
living by the motto “Don’t Float the Mainstream!”. As the 10th
largest craft brewery in the U.S., SweetWater beverages are crafted
at two locations, the flagship SweetWater brewery and taphouse at
195 Ottley Drive in the heart of Atlanta, and a second location now
open in Fort Collins, Colorado at 1020 E Lincoln Ave.
For more information about SweetWater Brewing and where to find
SweetWater craft beverages, please visit www.sweetwaterbrew.com
Follow SweetWater on Twitter/Instagram @sweetwaterbrew, and
become a fan at facebook.com/sweetwaterbrew
SweetWater Brewery is a subsidiary of Tilray Brands,
Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis
lifestyle and consumer packaged goods company inspiring and
empowering the worldwide community to live their very best
life.
For more information on Tilray Brands,
visit www.Tilray.com and follow @Tilray on all social
platforms.
Forward-Looking Statements
Certain statements in this communication that are not historical
facts constitute forward-looking information or forward-looking
statements (together, “forward-looking statements”) under Canadian
securities laws and within the meaning of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended, that are intended to
be subject to the “safe harbor” created by those sections and other
applicable laws. Forward-looking statements can be identified by
words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
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the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections, or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses, or current
expectations concerning, among other things, the expansion of
product distribution. Many factors could cause actual results,
performance, or achievement to be materially different from any
forward-looking statements, and other risks and uncertainties not
presently known to the Company or that the Company deems immaterial
could also cause actual results or events to differ materially from
those expressed in the forward-looking statements contained herein.
For a more detailed discussion of these risks and other factors,
see the most recently filed annual information form of Tilray and
the Annual Report on Form 10-K (and other periodic reports filed
with the SEC) of Tilray made with the SEC and available on EDGAR.
The forward-looking statements included in this communication are
made as of the date of this communication and the Company does not
undertake any obligation to publicly update such forward-looking
statements to reflect new information, subsequent events, or
otherwise unless required by applicable securities laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924-0704 ext.
2103
A photo accompanying this announcement is available
at https://www.globenewswire.com/NewsRoom/AttachmentNg/af095e4d-b74e-4131-83eb-7c638b11a8d3
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