SweetWater Brewing Company, LLC
("SweetWater"), a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY
and TSX: TLRY), announces its fall craft-beer lineup, which
includes its new H.A.Z.Y. Double IPA and the return of its popular
Mosaic Single Hop Hazy IPA. Starting this October, SweetWater’s
fall beers will be available in select markets across the U.S.
Doubling down on its popular H.A.Z.Y. IPA, the new
H.A.Z.Y. Double IPA (8.5% alcohol by volume (ABV))
is a juicy, tropical, double dry-hopped American imperial IPA that
offers easy drinking at an elevated ABV. Its Strata, El Dorado, and
Sultana hops lead with mango, passionfruit, pineapple, and pine
notes, while flaked oats create a super smooth body that mellows
the bitterness. H.A.Z.Y. Double IPA will be available in single
19.2-oz cans and 12-oz cans in SweetWater’s fall IPA variety
pack.
“Our H.A.Z.Y. IPA has been so popular, it just made sense to
brew a bigger version of it. We loaded it with hops, dialed up the
ABV, and put it in our 19.2-oz stovepipe cans. It’s everything a
hazy should be: juicy, smooth, and easy-drinking,” says Anna
Krakovski, Director of Marketing at SweetWater.
To round out its 25th anniversary, SweetWater is also bringing
back an old favorite, the Mosaic Single Hop Hazy
IPA (6.2% ABV). The Mosaic hops play the feature role in
the bittering, aroma, and dry-hop additions of this golden, hazy
brew, leaving complex citrus, herbal, and stone fruit notes with a
clean, crisp finish. SweetWater also returns its stackable fish
cans for Mosaic’s packaging. The limited-edition cans, which
feature artwork that can be stacked to create an image of a trout,
will be part of SweetWater’s Stack-A-Fish campaign with the Georgia
Department of Natural Resources to stock streams and promote trout
habitat conservation. SweetWater will announce full details about
this partnership this fall. Mosaic will be available in 12-oz cans
in six-packs or in SweetWater’s fall IPA variety pack.
In addition to the H.A.Z.Y. Double IPA and Mosaic IPA,
SweetWater’s IPA variety 12-pack will also feature two year-round
staples, H.A.Z.Y. IPA (6.2 % ABV) and
SweetWater IPA (6.3% ABV). A straight-up juice
bomb, the H.A.Z.Y. IPA’s double dry hop combo of Mosaic, Citra, El
Dorado, and Azacca deliver a blast of mango, stone fruit, lime, and
pine aromas. The SweetWater IPA is a classic, heady brew that lays
down hints of grapefruit and pine with a clean and bright
finish.
“Fall is one of our favorite times to get outside and share
beers with friends. The H.A.Z.Y. IPA, Mosaic, and SweetWater IPA
are all easy drinkers brewed for a day on the water, tailgating, or
a post-ride happy hour at the trailhead,” says Krakovski.
“Releasing a new beer as part of our growing hazy collection, while
also bringing back a classic SweetWater brew will help us continue
our work supporting clean water and conservation, making this
season’s brews extra special.”
SweetWater’s fall line-up of craft beers will be available in
select markets across the U.S., including Georgia, Florida, South
Carolina, Pennsylvania, Maryland, West Virginia, and Virginia
beginning October 3.
About SweetWater Brewing Company
SweetWater Brewing Company is an Atlanta-based craft brewery
living by the motto “Don’t Float the Mainstream!”. As the 10th
largest craft brewery in the U.S., SweetWater beverages are crafted
at two locations, the flagship SweetWater brewery and taphouse at
195 Ottley Drive in the heart of Atlanta, and a second location now
open in Fort Collins, Colorado at 1020 E Lincoln Ave.
SweetWater’s award-winning lineup of craft beers and beverages
includes 420 Extra Pale Ale, H.A.Z.Y. IPA, 420 Imperial I.P.A.,
H.A.Z.Y. 710 Pale Ale, G13 IPA, High Light Lo-Cal Easy IPA, Goin’
Coastal IPA, Broken Coast Lager, SweetWater Oasis Premium Hard
Seltzer, Golden Isles Hard Iced Tea, and SweetWater RIFF ready to
drink cocktails.
SweetWater is passionate about protecting natural resources and
habitats and is recognized for its contributions to environmental
initiatives throughout its distribution footprint. Supporting the
conservation of some of the nation’s most threatened rivers,
streams and coastlines is a cause near and dear to the brewery, as
clean water is also vital to the creation of their tasty brews.
For more information about SweetWater Brewing Company and where
to find SweetWater craft beverages, please visit
www.sweetwaterbrew.com
Follow SweetWater on Twitter/Instagram @sweetwaterbrew, and
become a fan at facebook.com/sweetwaterbrew
SweetWater Brewery is a subsidiary of Tilray Brands,
Inc. (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis
lifestyle and consumer packaged goods company inspiring and
empowering the worldwide community to live their very best
life.
For more information on Tilray Brands,
visit www.Tilray.com and follow @Tilray on all social
platforms.
Forward-Looking StatementsCertain statements in
this communication that are not historical facts constitute
forward-looking information or forward-looking statements
(together, “forward-looking statements”) under Canadian securities
laws and within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended, that are intended to be subject to the “safe
harbor” created by those sections and other applicable laws.
Forward-looking statements can be identified by words such as
“forecast,” “future,” “should,” “could,” “enable,” “potential,”
“contemplate,” “believe,” “anticipate,” “estimate,” “plan,”
“expect,” “intend,” “may,” “project,” “will,” “would” and the
negative of these terms or similar expressions, although not all
forward-looking statements contain these identifying words. Certain
material factors, estimates, goals, projections, or assumptions
were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses, or current
expectations concerning, among other things, the expansion of
product distribution, including across California. Many
factors could cause actual results, performance, or achievement to
be materially different from any forward-looking statements, and
other risks and uncertainties not presently known to the Company or
that the Company deems immaterial could also cause actual results
or events to differ materially from those expressed in the
forward-looking statements contained herein. For a more detailed
discussion of these risks and other factors, see the most recently
filed annual information form of Tilray and the Annual
Report on Form 10-K (and other periodic reports filed with
the SEC) of Tilray made with the SEC and
available on EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events, or otherwise unless required by applicable securities
laws.
For further information:
SweetWater Brewing Company Media:
Chris Hong, christopher.hong@rygr.us, (970) 924 - 0704 ext.
2103,
Tilray Brands Media: Berrin Noorata,
news@tilray.com
Tilray Brands Investors: Raphael Gross, (203)
682-8253, Raphael.Gross@icrinc.com
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