Breckenridge Distillery Announces Second Series of ‘Super’ Sexy Motor Oil Launching in Limited Edition for Valentine’s Day
10 Februar 2022 - 02:00PM
Breckenridge Distillery, a business wholly-owned by a subsidiary of
Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced
the second release of their highly anticipated and limited-edition
beer-barrel whiskey, 'Super' Sexy Motor Oil, for this Valentine's
Day. Produced in collaboration with Breckenridge Brewery, series
two of ‘Super’ Sexy Motor Oil brings the unique flavors of coffee
and coconut.
As the story goes, Breckenridge Brewery took Breckenridge
Distillery’s freshly dumped Bourbon Whiskey barrels and aged their
Imperial Oatmeal Stout in them. This time, adding coffee and
coconut. After they were done, Breckenridge Distillery took those
barrels back and filled them with their award-winning Bourbon
Whiskey and aged it for over a year to create ‘Super’ Sexy Motor
Oil.
Bryan Nolt, Breckenridge Distillery's Founder and Chief
Executive Officer, said, "We're launching 'Super' Sexy Motor Oil to
kick off the new year in a flavorful way. We are excited for
consumers to discover the intense caramel notes of our whiskey
pairing with the coconut and coffee notes of the ‘Super’ Sexy Motor
Oil." Mr. Nolt went on to say, "Last year, series one sold out
within hours of release. We are thrilled for consumers to try
series two of our well-loved collaboration with Breckenridge
Brewery and couldn't be happier to share our latest
blend."
The ‘Super’ Sexy Motor Oil is a highly limited release due to
its special curing process. For 10-13 months, the Breckenridge
Distillery whiskey sits in the beer barrels mingling with the stout
flavors left in the barrel allowing both products to create rare
and legendary tasting notes. Once it reaches the perfect flavor
profile, the barrels are emptied and Breckenridge decides on the
ideal proof; in this case, they went straight barrel proof (around
107pf) where it gets bottled and hits the shelves.
Breckenridge Distillery's 'Super' Sexy Motor Oil will be
exclusively sold at their two locations only on
Valentine's Day this year, releasing at 11 a.m.
For more on Breckenridge's story and the production behind the
‘Sexy’ Motor Oil, visit Breckenridge's website.
About Breckenridge Distillery
The Breckenridge Distillery is the “World’s Highest
Distillery” and is based in Breckenridge, Colorado. In 2021,
Breckenridge was acquired by Tilray Brands, Inc. (Nasdaq: TLRY and
TSX: TLRY) (“Tilray”) a leading global cannabis-lifestyle and
consumer packaged goods company inspiring and empowering the
worldwide community to live their very best life. Founded in 2008,
the Breckenridge Distillery is most widely known for its blended
bourbon whiskey, a high-rye mash American-style whiskey.
Breckenridge Bourbon is one of the most highly awarded crafted
bourbons; 3x Icons of Whisky and 5x winner of Best American Blended
winner at the World Whiskies Awards by Whisky Magazine and a 4x
winner of Colorado Distillery of the Year by the New York
International Spirits Competition. Most recently, their
Breckenridge Gin was named 2021 World’s Best Compound Gin at the
World Gin Awards by Gin Magazine.
Since coming online in 2008 and releasing its first
vodka and bourbon three years later, Breckenridge Distillery has
quickly become an award-winning producer of fine spirits, being
designated one of the top three bourbons in the U.S. How it all
came to be, however, stems from a mix of just the right
ingredients, a hint of luck and a deep love for quality
whiskey.
For more information about Breckenridge Distiller,
please visit https://breckenridgedistillery.com, follow
Breckenridge on Instagram @breckdistillery and become a fan at
facebook.com/BreckDistillery.
Forward-Looking Statements
Certain statements in this communication that
are not historical facts constitute forward-looking information or
forward-looking statements (together, “forward-looking statements”)
under Canadian securities laws and within the meaning of Section
27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, that are intended
to be subject to the “safe harbor” created by those sections and
other applicable laws. Forward-looking statements can be identified
by words such as “forecast,” “future,” “should,” “could,” “enable,”
“potential,” “contemplate,” “believe,” “anticipate,” “estimate,”
“plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and
the negative of these terms or similar expressions, although not
all forward-looking statements contain these identifying words.
Certain material factors, estimates, goals, projections or
assumptions were used in drawing the conclusions contained in the
forward-looking statements throughout this communication.
Forward-looking statements include statements regarding our
intentions, beliefs, projections, outlook, analyses or current
expectations concerning, among other things, the Company’s ability
to commercialize new and innovative products, including
Breckenridge Distillery products. Many factors could cause actual
results, performance or achievement to be materially different from
any forward-looking statements, and other risks and uncertainties
not presently known to the Company or that the Company deems
immaterial could also cause actual results or events to differ
materially from those expressed in the forward-looking statements
contained herein. For a more detailed discussion of these risks and
other factors, see the most recently filed annual information form
of Tilray and the Annual Report on Form 10-K (and other periodic
reports filed with the SEC) of Tilray made with the SEC and
available on EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events or otherwise unless required by applicable securities
laws.
Contacts:
Media contact:
Breckenridge Public Relations
Jessie Unruh junruh@breckenridgedistillery.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/5b2a4f0a-dc52-4319-9be7-278aa2d17915
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