SweetWater Brewing Company, LLC (
"SweetWater"), a
subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has
announced its landmark expansion across the state of California
with distribution partners, Reyes Beer Division, tying together the
continued westward expansion of the SweetWater brand with the
opening of SweetWater Colorado Brewing Company, LLC in Fort
Collins, Colorado, and the recent acquisition of San Diego beer
brands, Alpine Beer Company and Green Flash Brewing Company.
With this expansion, the nation’s 11th largest craft brewer will
now be available for purchase throughout the state at local
restaurants, bars, grocery chains, liquor stores and other retail
establishments either on draft or in cans. As SweetWater hits its
25th anniversary this year, this expansion further emphasizes the
continued growth SweetWater has achieved, with California now
becoming the largest state in their brand portfolio.
“Having been born and raised on the West Coast, twenty-five
years ago I had the fantastic opportunity to bring a piece of home
with me to the East Coast through a slew of SweetWater’s West
Coast-style beers over the years,” said Freddy Bensch, co-founder
and CEO of SweetWater. “I am beyond stoked to have found our way
across the U.S. to California, our OG stomping grounds, where we
will continue to leverage the 420 lifestyle and SweetWater brand in
its truest and purest form.”
Through Reyes Beer Division, the largest beer distributor in the
United States, SweetWater’s award-winning lineup of year-round,
seasonal, and specialty beers are now available across
California.
“We are excited to work with SweetWater Brewing Company as they
begin this new venture in California,” said Tom Reyes, President of
Reyes Beer Division West. “We’ve seen both immense growth and
success with craft beer in the California market, and we are
pleased SweetWater chose our family to be their distribution
partner as they expand their reach.”
“As we get set to celebrate our 25th Anniversary this month,
we’re incredibly proud of our continued expansion as we head west
and break new ground, while maintaining our commitment to quality,”
said Zack Koenigsberg, Business Development Manager. “Launching the
great craft beer state of California is a huge milestone and will
continue to pave the way for future opportunities to bring our
brand to a wide-variety of markets across the US.”
About SweetWater Brewing Company:SweetWater
Brewing Company is an Atlanta-based craft brewery living by the
motto “Don’t Float the Mainstream!” In 2020, SweetWater was
acquired by Aphria Inc., now Tilray Brands, Inc. (Nasdaq: TLRY and
TSX: TLRY) (“Tilray”) a leading global cannabis-lifestyle and
consumer packaged goods company inspiring and empowering the
worldwide community to live their very best life. SweetWater
Brewing Company is celebrating 25 years of heady beers in 2022 and
is the 11th largest craft brewery in the nation, according to
Brewers Association. The award-winning lineup of year-round beers
includes 420 Extra Pale Ale, H.A.Z.Y. IPA, 420 Imperial I.P.A.,
H.A.Z.Y. 710 Pale Ale, G13 IPA, High Light Lo-Cal Easy IPA, Goin'
Coastal IPA, Broken Coast Lager, SweetWater Oasis Premium Hard
Seltzer, Golden Isles Hard Iced Tea, and SweetWater RIFF RTD
cocktails. Additionally, seasonal releases offer palate-pleasing
variety, along with an experimental, one-time-only Dank Tank
series, 420 Strain Series, and progressive barrel-aged styles in
The Woodlands Project series.
SweetWater is passionate about protecting natural resources and
habitats and is recognized for its contributions to environmental
initiatives throughout its distribution footprint. Supporting the
conservation of some of the nation’s most threatened rivers,
streams and coastlines is a cause near and dear to the brewery, as
clean water is also vital to the creation of their tasty brews.
SweetWater beverages are crafted at two locations, the flagship
SweetWater brewery and taphouse at 195 Ottley Drive in the heart of
Atlanta, and a second location now open in Fort Collins, Colorado
at 1020 E Lincoln Ave. For more information about SweetWater
Brewing Company, please visit www.sweetwaterbrew.com, follow
SweetWater on Twitter/Instagram @sweetwaterbrew, and become a fan
at facebook.com/sweetwaterbrew.
Forward-Looking StatementsCertain statements in
this communication that are not historical facts constitute
forward-looking information or forward-looking statements
(together, “forward-looking statements”) under Canadian securities
laws and within the meaning of Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended, that are intended to be subject to the “safe
harbor” created by those sections and other applicable laws.
Forward-looking statements can be identified by words such as
“forecast,” “future,” “should,” “could,” “enable,” “potential,”
“contemplate,” “believe,” “anticipate,” “estimate,” “plan,”
“expect,” “intend,” “may,” “project,” “will,” “would” and the
negative of these terms or similar expressions, although not all
forward-looking statements contain these identifying words. Certain
material factors, estimates, goals, projections or assumptions were
used in drawing the conclusions contained in the forward-looking
statements throughout this communication. Forward-looking
statements include statements regarding our intentions, beliefs,
projections, outlook, analyses or current expectations concerning,
among other things, the expansion of product distribution,
including across California. Many factors could cause actual
results, performance or achievement to be materially different from
any forward-looking statements, and other risks and uncertainties
not presently known to the Company or that the Company deems
immaterial could also cause actual results or events to differ
materially from those expressed in the forward-looking statements
contained herein. For a more detailed discussion of these risks and
other factors, see the most recently filed annual information form
of Tilray and the Annual Report on Form 10-K (and other periodic
reports filed with the SEC) of Tilray made with the SEC and
available on EDGAR. The forward-looking statements included in this
communication are made as of the date of this communication and the
Company does not undertake any obligation to publicly update such
forward-looking statements to reflect new information, subsequent
events or otherwise unless required by applicable securities
laws.
Media Contact:SweetWater Public Relations Sara
Rozyckipr@sweetwaterbrew.com
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