- Closing the Gap analyzes 50,000+ data points,
reveals survey data polling 2,000+ US adults, and shares insights
from 7-figure-earning course creators.
- Online content creation is the most popular type of business
entrepreneurs aspire to launch, beating out brick and mortars,
eCommerce and selling services.
- Top course creators are 400% more likely to bring in their
students from other platforms or databases (e.g. Instagram,
podcasts, TikTok, email lists, etc.), and 200% more likely to study
how their students engage with their content.
VANCOUVER, BC, April 12,
2022 /PRNewswire/ - Thinkific Labs Inc. ("Thinkific"
or the "Company") (TSX: THNC), the platform shaking up the
knowledge economy by empowering creators to create, market and sell
their online learning products, today released Closing
the Gap, an online learning trends report offering a
unique look at the state of the knowledge economy, its industry
leaders, and what's next.
The report analyzes 50,000+ data points, unveils survey data
polling 2,000+ US adults, and shares insights from 7-figure-earning
course creators. It reveals the top tricks and trends that separate
the top 20% of most successful course creators from the rest, and
outlines how online content creation has quickly become the most
sought after business strategy by emerging entrepreneurs.
"Course creators who are building hyper-successful online
businesses aren't doing it by accident," said Henk Campher, Chief Marketing Officer at
Thinkific. "They're taking ownership of their audiences, creating
vibrant communities, bundling complementary products and monetizing
their content with innovative payment models and selling tools.
With the appetite for online learning continuing to grow and more
entrepreneurs than ever choosing to create online content, this
report gives creators the expert insights they need to build bigger
and stronger businesses that have a life-changing impact on their
students," said Campher.
Key report findings include:
- Content is the dream - Online content creation takes top
spot as the most popular business model entrepreneurs aspire to
(51%), beating out selling products online (49%), providing
services online (49%) or in-person (46%), or opening a brick and
mortar store (39%).
- Creators want control - The most successful creators
don't limit themselves only to social media, instead they are 400%
more likely to guide their audiences from such platforms into their
courses. They're also 200% more likely to study their students'
engagement. More audience control means fans become paying
customers.
- Communal learning = earning - Top creators were found to
be 200% more likely to create communities, lively "town squares"
where students can engage with one another and their creators.
- Bundle up - Online learning has gone beyond offering
one-off learning products. A whopping 85% of top creators sell
multiple products or services, bundling packages to include
memberships, private communities, ebooks, one-on-one coaching,
physical products, and more.
- Tech is the hot ticket - The software & technology
field saw the highest student demand for online learning since the
start of 2020, followed by health & fitness, then arts &
entertainment.
Expert insight was provided by many trailblazing course
creators, each of whom has experienced standout success using the
techniques highlighted in the report to engage, convert and retain
students. For example:
Nina Zadeh -
Co-Founder, Sidewalker Daily
Latasha James - Founder,
Online Business Launch Lab
Kat Norton - Founder, Miss Excel
Chef Amanda Schonberg -
Founder, Baking for Business
To access the full report, please click here.
---------------------------------
About Thinkific
Thinkific (TSX:THNC) makes it simple for entrepreneurs and
established businesses of any size to scale and generate
revenue by teaching what they know. Our platform gives businesses
everything they need to build, market, and sell online courses and
other learning products, and to run their business seamlessly under
their own brand, on their own site. Thinkific's 50,000 active
creators earned hundreds of millions of dollars in direct course
sales while teaching tens of millions of students. Thinkific is
headquartered in Vancouver,
Canada, with a distributed team.
For more information, please visit www.thinkific.com.
Forward-Looking
Statements
This news release includes forward-looking statements and
forward–looking information within the meaning of applicable
Canadian securities laws ("forward-looking statements"). Often, but
not always, forward–looking information can be identified by the
use of words such as "plans", "is expected", "expects",
"scheduled", "intends", "contemplates", "anticipates", "adoption
rates", "believes", "proposes" or variations (including negative
and grammatical variations) of such words and phrases, or state
that certain actions, events or results "may", "could", "would",
"might" or "will" be taken, occur or be achieved.
Forward-looking statements in this news release include
statements regarding the Company's plans and objectives, industry
trends; growing demand for online learning, growth in our industry;
addressable markets for our solutions; capturing market share;
advances in and expansion of our offered platform service and the
anticipated benefits of Thinkific Payments and Thinkific
Communities and their features for the Company's customers. Such
statements and information are based on the current expectations of
Thinkific's management, and are based on assumptions and subject to
risks and uncertainties. Although Thinkific's management believes
that the assumptions underlying these statements and information
are reasonable, they may prove to be incorrect. A number of risks,
uncertainties and other factors may cause actual results to differ
materially from the forward-looking statements contained in this
news release, including, among other factors, the risk factors
described in additional detail under "Risk Factors" in our most
recent Annual Information Form, and in our other filings with the
Canadian securities regulatory authorities, all of which are
available under our profile on SEDAR at www.sedar.com. Except as
required by applicable securities laws, forward–looking statements
and information speak only as of the date on which they are made
and Thinkific undertakes no obligation to publicly update or revise
any forward–looking statement or information, whether as a result
of new information, future events or otherwise.
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SOURCE Thinkific Labs Inc.