MONTRÉAL, April 20,
2022 /CNW Telbec/ - TC Transcontinental (TSX: TCL.A)
(TSX: TCL.B) will appeal the Superior Court's decision, rendered
today, dismissing its motion to quash the City of Mirabel's by-law on the distribution
of printed advertising material. The by-law requires TC
Transcontinental to abide by the opt-in system which, if
maintained, would lead to the end of the distribution of the
Publisac by TC Transcontinental in Mirabel.
"We are disappointed with the Court's decision, and we will
challenge it on appeal," said Patrick
Brayley, Senior Vice President, Distribution, TC
Transcontinental. "In the current inflationary context, and at a
time when the population is facing an unprecedented rise in prices,
the social and economic relevance of the Publisac is greater than
ever. Indeed, the Publisac, in addition to giving consumers access
to discounts, distributes local newspapers at an advantageous cost,
helps merchants to attract customers and compete against the giants
of e-commerce, and supports thousands of direct and indirect
TC Transcontinental reiterates that the opt-out system is simple
and effective for those who do not wish to receive the Publisac. As
proof, more than 200,000 Québec households use it.
TC Transcontinental is a leader in flexible packaging in
North America, and Canada's largest printer. The Corporation is
also the leading Canadian French-language educational publishing
group. For over 45 years, TC Transcontinental's mission has been to
create quality products and services that allow businesses to
attract, reach and retain their target customers.
Respect, teamwork, performance and innovation are the strong
values held by the Corporation and its employees.
TC Transcontinental's commitment to its stakeholders is to
pursue its business activities in a responsible manner.
Transcontinental Inc. (TSX: TCL.A TCL.B), known as TC
Transcontinental, has approximately 8,000 employees, the majority
of which are based in Canada,
the United States and Latin America. TC Transcontinental had
revenues of more than C$2.6 billion for the fiscal year ended
October 31, 2021. For more
information, visit TC Transcontinental's website at www.tc.tc
SOURCE TC Transcontinental