CALGARY,
AB, June 20, 2022 /CNW/ - Today, TransAlta
Corporation (TSX: TA) (NYSE: TAC) ("TransAlta") announced a new
visual identity including logo and tagline. The new visual identity
encapsulates the TransAlta of today while reinforcing the Company's
focus as a leader in creating a carbon-neutral future for our
customers.
This rebranding coincides with a key milestone for the company –
111 years have passed since the company first began generating
power in the foothills west of Calgary.
With a diversified portfolio of generation assets that includes
wind, solar, hydro and gas, operating in Canada, the United
States and Australia, and a
robust portfolio of growth projects, TransAlta is well-positioned
to support the global effort to decarbonize with the clean,
reliable, and low-cost electricity customers need to successfully
transition.
"Today, we are presenting a new look to our customers and
stakeholders, one that speaks to a clean future and aligns with our
company's purpose statement that clean power is fundamental to
moving the world forward," said President and CEO John Kousinioris. "From our transition off
coal in Canada to the renewable
projects we are building and operating for our customers, it is a
proud moment for our Company. Our new visual identity conveys
that TransAlta is moving forward with purpose having made the
investments necessary to achieve significant carbon reductions in
our generation portfolio while building out a renewables fleet that
will help our customers achieve their decarbonization goals. We
truly are energizing the future."
For our customers, our employees, and the communities in which
we operate, TransAlta's new brand stands for momentum, evolution
and energy. The brand is bold, dynamic, and progressive.
Brand updates include:
- Updated logo design and next steps – the custom-designed
logo gives a nod to our core business. The three "A"s in the
Company name resemble electrical coils, in perpetual motion and
represent the change in and evolution of the sector in general and
TransAlta in particular. The Company will focus on the conversion
of all digital and physical assets of its brand, signage, and
materials for the remainder of 2022 and into 2023.
- New tagline – "Energizing the Future."
- New website – The Company's external website has been
transformed to reflect the new brand and functionality to meet the
needs of customers, investors, and stakeholders.
About TransAlta:
TransAlta owns, operates and develops a diverse fleet of
electrical power generation assets in Canada, the United
States and Australia with a
focus on long-term shareholder value. TransAlta provides
municipalities, medium and large industries, businesses and utility
customers with clean, affordable, energy efficient and reliable
power. Today, TransAlta is one of Canada's largest producers of wind power and
Alberta's largest producer of
hydro-electric power. For over 111 years, TransAlta has been a
responsible operator and a proud member of the communities where we
operate and where our employees work and live. TransAlta aligns its
corporate goals with the UN Sustainable Development
Goals and its climate change strategy with CDP
(formerly Climate Disclosure Project) and the Task Force on
Climate-related Financial Disclosures (TCFD) recommendations.
TransAlta has achieved a 61 per cent reduction in GHG
emissions since 2015.
For more information about TransAlta, visit its website
at transalta.com.
Forward Looking
Information:
This news release contains certain information that is
forward-looking and is subject to important risks and uncertainties
(such statements are usually accompanied by words such as "may",
"will", "should", "estimate", "intend" or other similar words).
Specifically, this news release contains forward-looking
information with respect to the Company, its objectives and ability
to support the global effort to decarbonize with clean, reliable,
and low-cost electricity. All forward- looking information reflects
the Company's beliefs and assumptions based on information
available at the time the statements were made and as such are not
guarantees of future performance. Readers are cautioned not to
place undue reliance on this forward-looking information, which is
given as of the date it is expressed in this press release.
TransAlta undertakes no obligation to update or revise any
forward-looking information except as required by law. For
additional information on the assumptions made, and the risks and
uncertainties which could cause actual results to differ from those
in the forward-looking information, refer to the Company's Annual
Information Form, Annual Report and Management's Discussion and
Analysis filed under the Company's profile on SEDAR
at www.sedar.com and with the U.S.
Securities and Exchange Commission at www.sec.gov.
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SOURCE TransAlta Corporation