TELUS named Canada’s Most Trusted Telecom Brand
02 Mai 2022 - 2:00PM
For the fourth consecutive year, TELUS is proud to announce that it
has been named Canada’s Most Trusted Telecom brand in the eighth
annual Gustavson Brand Trust Index (GBTI), recognized by Canadian
consumers for its social responsibility, integrity and overall
brand trust. TELUS also made its debut on Gustavson’s list of
Canada’s top 20 Most Authentic Brands, ranking 12th overall among
402 companies.
This recognition from the University of Victoria’s Peter B.
Gustavson School of Business further complements numerous accolades
TELUS has recently received for its outstanding corporate
reputation and leadership in putting customers and communities
first. For the first time in the organization’s history, Brand
Finance named TELUS Canada’s Most Valuable Telco Brand, with a
total brand valuation of $10.1 billion in 2022. In addition, TELUS
was recently recognized by the Canadian public as the Most
Respected Mobile Service Provider in Canada for its leadership in
customer service excellence and community giving, and was also
named one of Strategy Magazine’s 2021 Brands of the Year and the
Globe and Mail’s Best B2B brands for its social capitalism
leadership.
“At TELUS, we fundamentally believe that good business and doing
good go hand-in-hand. For more than 22 years, we have been global
leaders in social capitalism, putting purpose at the heart of
everything we do and ensuring that as our business grows, so too
does our positive impact,” says Jill Schnarr, Chief Social
Innovation and Communications Officer, TELUS. “It is an honour to
once again be recognized as Canada’s most trusted and authentic
telecom brand, earning the continued trust and loyalty of Canadian
consumers. Now more than ever, customers, team members and
shareholders are demanding to do business with companies that share
their values. Receiving this top honour is a direct reflection of
the incredible power of purpose, demonstrating that our unwavering
commitment to putting the well-being of our customers, communities
and planet first is driving powerful results and resonating with
Canadians.”
The GBTI study measures consumer views on 402 national and
global brands across 26 categories, gathering responses from 9,189
Canadians in January 2022. Brand trust is measured across five
categories that influence whether consumers recommend a brand to
their networks including brand authenticity, brand ability, brand
affinity, advocacy and overall brand trust.
To learn more about TELUS’ commitment to putting our customers
and communities first, visit telus.com/purpose.
About TELUSTELUS (TSX: T, NYSE: TU) is a
dynamic, world-leading communications technology company with $17
billion in annual revenue and 17 million customer connections
spanning wireless, data, IP, voice, television, entertainment,
video, and security. Our social purpose is to leverage our
global-leading technology and compassion to drive social change and
enable remarkable human outcomes. Our longstanding commitment to
putting our customers first fuels every aspect of our business,
making us a distinct leader in customer service excellence and
loyalty. The numerous, sustained accolades TELUS has earned over
the years from independent, industry-leading network insight firms
showcase the strength and speed of TELUS’ global-leading networks,
reinforcing our commitment to provide Canadians with access to
superior technology that connects us to the people, resources and
information that make our lives better.
TELUS Health is Canada’s leader in digital health technology,
improving access to health and wellness services and
revolutionizing the flow of health information across the continuum
of care. TELUS Agriculture provides innovative digital solutions
throughout the agriculture value chain, supporting better food
outcomes from improved agri-business data insights and processes.
TELUS International (TSX and NYSE: TIXT) is a leading digital
customer experience innovator that designs, builds, and delivers
next-generation solutions, including AI and content management, for
global and disruptive brands across high-growth industry verticals,
including tech and games, communications and media, ecommerce and
FinTech, healthcare, and travel and hospitality. TELUS and TELUS
International operate in 25+ countries around the world.
Driven by our determination and vision to connect all citizens
for good, our deeply meaningful and enduring philosophy to give
where we live has inspired TELUS, our team members and retirees to
contribute more than $900 million and 1.8 million days of service
since 2000. This unprecedented generosity and unparalleled
volunteerism have made TELUS the most giving company in the world.
Together, let’s make the future friendly.
For more information about TELUS, please visit telus.com, follow
us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.
For more information, please contact:Martin
NguyenTELUS Media Relationsmartin.nguyen@telus.com
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