Softchoice (TSX: SFTC) today announced that it has earned the Cisco Advanced Customer Experience (CX) Specialization, an exclusive recognition of our customer success capabilities. Softchoice is one of only two Cisco partners in North America to earn this specialization in both the United States and Canada.

The Cisco Advanced Customer Experience (CX) Specialization recognizes Softchoice’s ability to support customers across the full lifecycle of Cisco solutions, positively impacting customer success and customer experience.

“Softchoice's Advanced Customer Experience Certification from Cisco is a testament to our focus on pairing advanced technical competencies with an approach that puts the success of our customers first,” said John Dumo, Vice President, Customer Success & Customer Experience, Softchoice.“This sets us apart in terms of architecting and delivering solutions for our customers to succeed.”

Softchoice’s Enterprise Lifecycle Management service provides the framework and guidance needed for customers to reduce the cost and complexity of enterprise licensing. The Enterprise Lifecycle Management service serves as the foundation of Softchoice’s Cisco Customer Experience practice and allows organizations to better manage their enterprise licensing, decrease compliance risk and increase the impact of their technology investments.

Softchoice is a Cisco Advanced Services Partner, a Gold Provider and also holds Master Collaboration Specialization, Master Security Specialization (Canada) and a certified Cisco Gold Integrator in the USA. Learn more about Softchoice’s expertise in Cisco solutions.

About Softchoice

Softchoice (TSX: SFTC) is a software-focused IT solutions provider that equips organizations to be agile and innovative, and for their people to be engaged, connected and creative at work. That means moving them to the cloud, helping them build the workplace of tomorrow, and enabling them to make smarter decisions about their technology. For more information, please visit www.softchoice.com.

About Cisco

Cisco (NASDAQ: CSCO) is the worldwide leader in technology that powers the Internet. Cisco inspires new possibilities by reimagining your applications, securing your enterprise, transforming your infrastructure, and empowering your teams for a global and inclusive future. Discover more on The Network and follow us on Twitter at @Cisco.

Forward-Looking Statements

This news release may contain forward-looking information within the meaning of applicable securities laws, which reflects Softchoice’s current expectations regarding future events, including expectations of value to customers. Forward-looking information is based on a number of assumptions and is subject to a number of risks and uncertainties, many of which are beyond Softchoice’s control. Actual results could differ materially from those projected herein. Unless otherwise noted or the context otherwise indicates, the forward-looking information contained in this news release is provided as of the date of this news release and Softchoice does not undertake any obligation to update such forward-looking information, whether as a result of new information, future events or otherwise, except as expressly required under applicable securities laws.

Media Justin Hane Director, Brand & Communications Justin.Hane@softchoice.com

Press For all press inquiries media@softchoice.com

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