METRO Inc. Joins the Stingray Retail Media Network
12 Mai 2022 - 2:00PM
Stingray Group Inc. (TSX: RAY. A; RAY.B), a leading music, media,
and technology company, today announced that METRO Inc. (TSX: MRU)
has joined the Stingray Retail Media Network. Under the agreement,
Stingray will be responsible for exclusive sales representation of
all in-store digital audio advertising within approximately 1,100
METRO network of food stores under several banners in Quebec and
Ontario including Metro, Metro Plus, Super C and Food Basics, as
well as drugstores primarily under Jean Coutu and Brunet, Metro
Pharmacy and Food Basics Pharmacy banners.
Retail-based digital audio advertising enables brands to connect
and remain top of mind with highly qualified consumers during their
in-store shopping journey. The addition of METRO network further
extends the Stingray Retail Media Network's scale by enabling
brands to reach customers through contextually relevant audio
messages that are digitally ad-served (directly or
programmatically) via Stingray’s proprietary streaming media
technology. “The addition of approximately 1,100
METRO’s food and pharmacy locations across Quebec and Ontario
add tremendous scale to our growing retail media network, and
exciting new advertising opportunities for brands looking to
access high-intent shoppers within Metro brick and mortar
retail environments,” said Ryan Fuss, Senior Vice
President, Stingray Advertising. “We’re thrilled to
be partnering with this iconic Canadian retailer and look forward
to building strong connections between their customers and brands
through the power of retail-based digital audio
advertising.” “METRO is already partnering with Stringray for
in-store audio purposes and this is a natural evolution of our
retail media capabilities. With this agreement, Stingray will now
serve our grocery and pharmacy stores with relevant ads that will
aim to improve the in-store customer experience and drive better
conversion for brands,” said Alain Tadros, Vice President
of marketing, METRO.
The Stingray Retail Media Network officially launched across
Ontario Metro banner locations in November 2021 and
is expanding within Quebec locations throughout Q2
2022.
About Stingray Montreal-based Stingray
(TSX: RAY.A; RAY.B) is a leading global music, media, and
technology company with over 1,000 employees worldwide. Stingray is
a premium provider of curated direct-to-consumer and B2B services,
including audio television channels, over 100 radio stations, SVOD
content, 4K UHD television channels, FAST channels, karaoke
products, digital signage, in-store music, and music apps, which
have been downloaded over 160 million times. Stingray reaches 400
million subscribers (or users) in 160 countries. For more
information: www.stingray.com
For more information, please contact:
Mathieu Péloquin Senior Vice-President,
Marketing and
Communications Stingray mpeloquin@stingray.com1
514 664-1244, ext 2362
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