Walmart Canada Joins the Stingray Retail Media Network
19 April 2022 - 2:00PM
Stingray (TSX: RAY. A; RAY.B), a leading music, media, and
technology company, today announced that Walmart Canada has joined
the Stingray Retail Media Network. Under the agreement, Stingray
will be responsible for exclusive sales representation, in
partnership with the Walmart Connect sales team, of all in-store
digital audio advertising within the national Walmart Canada retail
footprint.
Retail-based digital audio advertising enables brands to connect
and remain top of mind with highly qualified consumers during their
in-store shopping journey. The addition of Walmart Canada further
extends the scale of Stingray’s Retail Media Network by enabling
brands to reach Walmart Canada customers through contextually
relevant audio messages that are digitally ad-served (directly or
programmatically) via Stingray’s proprietary streaming media
technology.“Any advertiser looking to access high-intent
shoppers within a brick and mortar retail environment, and
generate truly meaningful impressions, is a great fit for
retail-based digital audio advertising,” said Ryan Fuss,
Senior Vice President, Stingray Advertising. “As a
household name in the retail space, Walmart Canada is an ideal
partner to be joining our growing retail media network. We’re proud
and excited about this partnership and look forward to helping
brands reach and connect with physical Walmart Canada shoppers
nationwide.”“We are incredibly excited to offer our advertisers the
ability to extend their reach in Canada by adding Stingray’s
digital audio advertising as a new offering within our omnichannel
suite of solutions. The Stingray team have built a powerful new
model in the programmatic audio space and their solution, combined
with a focus on closed loop measurement, aligns well with our goal
of providing advertisers with innovative solutions that connect
brands with customers in moments that matter,” said Dana
Toering, Vice President, Walmart Connect Canada. “These
highly customizable audio ads are the perfect complement to our
existing in-store and online offerings, providing something new to
brands that are looking to boost their influence with the 1.5
million shoppers who visit Walmart stores daily across Canada.” The
Stingray Retail Media Network will launch in 200 Walmart stores
nationwide this April. The remaining stores will launch by the end
of the second quarter of 2022.
About StingrayMontreal-based Stingray (TSX:
RAY.A; RAY.B) is a leading global music, media, and technology
company with over 1,000 employees worldwide. Stingray is a premium
provider of curated direct-to-consumer and B2B services, including
audio television channels, over 100 radio stations, SVOD content,
4K UHD television channels, FAST channels, karaoke products,
digital signage, in-store music, and music apps, which have been
downloaded over 160 million times. Stingray reaches 400 million
subscribers (or users) in 160 countries. For more information:
www.stingray.com
About Walmart CanadaWalmart Canada operates a
chain of more than 400 stores nationwide serving 1.5 million
customers each day. Walmart Canada's flagship online
store, Walmart.ca, is visited by more than
1.5 million customers daily. With more than 100,000 associates,
Walmart Canada is one of Canada's largest employers and is ranked
one of the country's top 10 most influential brands. Walmart Canada
was recently recognized as a LinkedIn Top Company of 2021 and was
also named one of Canada’s most popular brands (based on Google
searches). Walmart Canada has made a commitment to regeneration –
focusing on equitable opportunity, sustainability, community,
ethics and integrity. Since 1994, Walmart Canada has raised over
$500 million to support communities across Canada. Additional
information can be found
at walmartcanada.ca and on Walmart
Canada’s social media pages
– Facebook, Twitter, Instagram and LinkedIn.
About Walmart Connect CanadaWalmart Connect
Canada (WMC) is the retail media business unit within Walmart
Canada that sits at the intersection of shopping and advertising.
It offers brands sophisticated advertising solutions across a
network of nearly 2 million in-store and online shoppers per day,
with the goal of helping customers discover the brands and products
available at Walmart that are right for them. More information can
be found at walmartconnect.ca and on Walmart
Connect Canada’s LinkedIn page.
For more information, please contact:
Mathieu PéloquinSenior Vice-President,
Marketing and
CommunicationsStingraympeloquin@stingray.com1 514
664-1244, ext 2362
Stingray (TSX:RAY.A)
Historical Stock Chart
Von Mär 2024 bis Apr 2024
Stingray (TSX:RAY.A)
Historical Stock Chart
Von Apr 2023 bis Apr 2024