Cerence Reinvents the Age-Old Pastime of Singing in the Car with the Introduction of Cerence Sing, Powered by Stingray Karaoke
10 März 2022 - 2:00PM
Cerence Inc. (NASDAQ: CRNC), AI for a world in motion, today
announced the introduction of Cerence Sing, powered by Stingray
Karaoke, a completely voice-controlled karaoke experience designed
specifically for the car that enables drivers and passengers to
safely learn, practice and perform their favorite songs while on
the go. In a strategic partnership, VinFast will be the first
client to integrate Cerence Sing into its Smart Services on the VF
8 and VF 9, currently opened to global reservation. This
integration aims to improve the driving experience and makes
VinFast electric vehicles friendly companions in everyday life.
Unlike other in-car karaoke offerings, Cerence Sing prioritizes
safety alongside the fun of an interactive karaoke experience.
Integrated directly with the car’s headunit and automotive
assistant, Cerence provides drivers and passengers with full,
voice-enabled access to Stingray Karaoke’s catalogue of more than
100,000 top karaoke songs in more than 12 languages from Stingray
Group Inc. (TSX: RAY.A; RAY.B), a leading global music, media,
and technology force, renowned for the quality of its karaoke
catalogue and premium karaoke services. Cerence Sing is available
in two modes:
- Driver mode is 100% voice controlled, enabling
drivers to request, learn, and practice songs and receive spoken
lyrics and tips directly from the automotive assistant – all
without any visual distractions or temptation to take their eyes
off the road.
- Classic mode, available only when safe,
integrates a visual experience through the car’s headunit and
enables passengers to enjoy a more traditional, group-centric
karaoke experience. They can browse and select songs both by voice
and on the car’s touchscreen and use lyrics display, visual cues
and background videos to enhance the fun.
For both modes, advanced features from the Cerence portfolio are
available to enhance the experience, including Audio AI features
that enable drivers and passengers to, for example, hear their
performances back over the car’s speakers in real time and test out
different effects that give their voices a whole new sound.
“Singing in the car comes naturally to people, and our user
studies reveal a deep desire and appreciation for technology that
can make this age-old pastime even more fun. With the power of
Stingray Karaoke, Cerence Sing does just that by creating a
never-before-seen, driver-centric, voice-enabled karaoke
experience,” said Stefan Ortmanns, CEO, Cerence. “We’re excited to
bring this globally beloved, universally popular activity to the
car – first with VinFast – in a driver-friendly package that
maximizes safety and enjoyment through innovative, powerful voice
and AI technology.”
For automakers, Cerence Sing provides a plug-and-play,
end-to-end solution leveraging Cerence’s Audio AI, conversational
AI, and cloud platform, combined with industry-leading music
content, visual assets and APIs from Stingray. OEMs can customize
the look and feel of the user interface, enabling them to deliver a
unique karaoke experience backed by the power of Cerence and
Stingray.
“We’re thrilled to expand upon our work with Cerence to bring
this fun, new capability to VinFast drivers worldwide,” said Ms. Le
Thi Thu Thuy, Vingroup Vice Chairwoman, and VinFast Global CEO.
“With the aim of enhancing Technology for Life to improve customer
experiences, VinFast always researches and applies new technologies
to deliver innovative entertainment options, and to turn smart
electric cars into helpful companions. The integration of Cerence
Sing, first on the VF 8 and VF 9 models, will move us closer to the
goal of creating enjoyable experiences while ensuring safety and
comfort on every journey.”
“We know from experience that there’s a real desire amongst
drivers for new in-car entertainment experiences like karaoke,”
said Eric Boyko, President, Co-founder, and CEO of Stingray. “We’re
excited to help Cerence bring the popular Stingray Karaoke service
to all the world’s automakers.”
For more information about Cerence Sing, check out this video
and visit www.cerence.com/cerence-products/beyond-voice. To learn
more about Cerence, visit www.cerence.com, and follow the company
on LinkedIn and Twitter.
About Cerence Inc.Cerence (NASDAQ: CRNC) is the
global industry leader in creating unique, moving experiences for
the mobility world. As an innovation partner to the world’s leading
automakers and mobility OEMs, it is helping advance the future of
connected mobility through intuitive, powerful interaction between
humans and their cars, two-wheelers, and even elevators, connecting
consumers’ digital lives to their daily journeys no matter where
they are. Cerence’s track record is built on more than 20 years of
knowledge and more than 400 million cars shipped with Cerence
technology. Whether it’s connected cars, autonomous driving,
e-vehicles, or buildings, Cerence is mapping the road ahead. For
more information, visit www.cerence.com.
About StingrayMontreal-based Stingray (TSX:
RAY.A; RAY.B) is a leading global music, media, and technology
company with over 1,000 employees worldwide. Stingray is a premium
provider of curated direct-to-consumer and B2B services, including
audio television channels, over 100 radio stations, SVOD content,
4K UHD television channels, FAST channels, karaoke products,
digital signage, in-store music, and music apps, which have been
downloaded over 160 million times. Stingray reaches 400 million
subscribers (or users) in 160 countries. For more information:
www.stingray.com.
Contact InformationKate HickmanCerence Inc.Tel:
339-215-4583Email: kate.hickman@cerence.com
Frédérique Gagnier Stingray Tel: 1 514 664-1244, ext. 2689Email:
fgagnier@stingray.com
A video accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/cf092bc6-97ad-4098-8765-3a743258b0fd
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