Dollarama Joins the Stingray Retail Media Network
22 Dezember 2021 - 02:30PM
Stingray (TSX: RAY. A; RAY.B), a leading music, media, and
technology company, today announced that Canadian value retailer
Dollarama (TSX: DOL) has joined the Stingray Retail Media Network.
Under the agreement, Stingray will produce and dynamically
insert digital audio advertisements within Dollarama
stores connected to the retail audio network powered by Stingray’s
proprietary streaming media technology. The Stingray Retail Media
Network will enable advertisers to reach and connect with Dollarama
principal shoppers at point-of sale. “Retail-based digital audio
advertising enables brands to connect and remain top of mind with
highly qualified consumers during their in-store shopping journey,”
said Ryan Fuss, Senior Vice President, Global Media
Solutions of Stingray. “We are thrilled to partner with
Dollarama to bring this new technology across their national
network of stores, and look forward to building strong connections
between their customers and brands.”The Stingray Retail Media
Network will launch across Dollarama locations during the first
quarter of 2022.
About StingrayMontreal-based Stingray (TSX:
RAY.A; RAY.B) is a leading global music, media, and technology
company with over 1,000 employees worldwide. Stingray is a premium
provider of curated direct-to-consumer and B2B services, including
audio television channels, over 100 radio stations, SVOD content,
4K UHD television channels, FAST channels, karaoke products,
digital signage, in-store music, and music apps, which have been
downloaded over 160 million times. Stingray reaches 400 million
subscribers (or users) in 160 countries. For more information:
www.stingray.com
About DollaramaDollarama is a recognized
Canadian value retailer offering a broad assortment of consumable
products, general merchandise and seasonal items both in-store and
online. Its 1,397 locations across Canada provide customers with
compelling value in convenient locations, including metropolitan
areas, mid-sized cities and small towns. Select products are also
available, by the full case only, through its online store at
www.dollarama.com. Its quality merchandise is sold
at select fixed price points up to $4.00.
For more information, please contact:
Mathieu PéloquinSenior Vice-President,
Marketing and
CommunicationsStingraympeloquin@stingray.com1 514
664-1244, ext 2362
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