335,000 lbs of donated
Performatrin® to be distributed by Ontario SPCA, Food
Banks Alberta, BC SPCA, Animal Food Bank and Wild West Animal
League
MARKHAM,
ON, Feb. 2, 2023 /CNW/ - Pet Valu, the
leading Canadian specialty retailer of pet food and pet-related
supplies announced today it is donating $1.6
million worth of its premium, proprietary dog and cat food
Performatrin to help pets and devoted pet lovers in need across
Canada. The donation, which weighs
more than 335,000 lbs and includes more than 33,000 bags of kibble,
will be delivered to the Ontario SPCA, Food Banks Alberta, BC SPCA,
Animal Food Bank and Wild West Animal League starting this
week.
"A food donation of this magnitude has an enormous impact. In
addition to ensuring thousands of pets will not go hungry for
months to come, we can now re-direct the funds that we'd set aside
for food to other areas of need," says Jennifer Bluhm, Vice
President, Community Outreach Services, Ontario SPCA and Humane
Society. "At a time when the rising cost of living is making it
difficult for some pet lovers to feed, and even keep, their pets,
this contribution will help ensure pets can stay with the families
who love them and enable us to provide better support to the
animals in our care."
With the goal of helping as many pets in need as possible, the
pallets of Performatrin will be shipped from warehouses in
Toronto, Calgary and Vancouver to the Ontario SPCA, Food Banks
Alberta, the Animal Food Bank, the BC SPCA, and Wild West Animal
League. These organizations will then distribute the food to rescue
partners, food banks and communities across Ontario and western Canada.
"We are very excited to be rebranding our award-winning
Performatrin line-up to Performatrin Prime, which offers the same
quality food with new and improved packaging," says Kendalee MacKay, Chief Merchandising Officer at
Pet Valu. "This carefully planned transition presented a unique
opportunity to donate our remaining stock of Performatrin, while
continuing to deliver a great experience to our customers. We are
thrilled to continue our support for local pet shelter and rescue
facilities across Canada by
providing additional nutritional aid to pets and devoted pet lovers
in need."
Sold exclusively at Pet Valu, the Performatrin family of brands
which includes Performatrin Prime, Performatrin Naturals,
Performatrin Ultra and Performatrin Ultra Limited, offer a wide
range of quality products and dietary needs to support each
stage of a pet's life and health. As the national feeding supporter
of Lion's Foundation of Canada Dog Guides Pet Valu
provides Performatrin dog food and treats to all puppies, breeding
dogs and Dog Guides in training.
About Pet Valu
Pet Valu is Canada's leading
retailer of pet food and pet-related supplies with over 700
corporate-owned or franchised locations across the country. For
more than 40 years, Pet Valu has earned the trust and loyalty of
pet parents by offering knowledgeable customer service, a premium
product offering and engaging in-store services. Pet Valu's
neighbourhood stores offer more than 7,000 competitively-priced
products, including a broad assortment of premium, super premium,
holistic and award-winning proprietary brands. To learn more,
please visit: www.petvalu.ca.
SOURCE Pet Valu Canada Inc.