WINNIPEG, MB, May 17, 2022
/CNW/ – Pollard Banknote Limited (TSX: PBL) ("Pollard
Banknote") is pleased to announce the addition of the first-ever,
all-electric Chevrolet® truck—Silverado® EV—to its portfolio of
licensed properties, available for use on printed tickets. The
Silverado® EV joins fellow Chevrolet brands Silverado® and
Corvette® Stingray™ in Pollard Banknote's licensed game collection,
forming a powerful trio of brands for its loyal and passionate
fanbase.
With more than 20 million Chevy™ trucks on the road today, the
addition of the Silverado® EV is bound to excite players and be an
incredible addition to a lottery's game line-up. The all-new
Silverado® EV was unveiled at the Consumer Electronic Show 2022,
and will debut as a 2024 model, available in fall 2023. The
all-electric truck was built from the ground up, and is powered
with a range of 400 miles (640 kilometers) on a full charge and up
to 10,000 pounds (4,534 kilograms) of max towing. Silverado®
aficionados and lottery players alike will want to pick up instant
tickets featuring the first-ever, all-electric version of the
legendary truck, with a chance to be amongst the earliest to own
it.
Silverado® joined Pollard Banknote's licensed games portfolio in
2018. Since then, the brand has been launched six times across five
jurisdictions, with players revved up to play and potentially win a
Chevrolet Silverado® truck or a cash prize.
"Chevrolet Silverado® is one of the most dependable,
longest-lasting full-size trucks on the road, and is the
best-selling full-size pickup truck among U.S. buyers ages 18 to
34," notes Brad Thompson, Vice
President, Sales & Marketing, Pollard Banknote. "The vehicle
category is entrenched in the lottery industry, and we are excited
to expand our licensed games portfolio to include the Silverado® EV
as automakers shift to produce more electric vehicle options for
consumers."
To support strong sales and engagement, Pollard Banknote's
Licensed Games team offers lotteries a comprehensive turnkey
program that includes the design, programming, and printing of
themed tickets, as well as various optional enhancements such as
second chance draws, merchandise prizing, experiential prizing, POS
programs, and digital marketing.
About Chevrolet
Founded in 1911 in Detroit,
Chevrolet is now one of the world's largest car brands, available
in 79 countries with more than 3.2 million cars and trucks sold in
2020. Chevrolet models include electric and fuel-efficient vehicles
that feature engaging performance, design that makes the heart
beat, passive and active safety features and easy-to-use
technology, all at a value. More information on Chevrolet models
can be found at www.chevrolet.com.
About Pollard Banknote
Pollard Banknote is a leading lottery partner to more than 60
lotteries worldwide, providing high quality instant ticket
products, licensed games, in-lane ticket options, and sales-driving
merchandising solutions from its Schafer Retail Solutions +
portfolio. It also offers a full suite of digital offerings,
ranging from world-class game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, ticket vending
machines, and its Diamond Game and
Compliant Gaming electronic games and devices to charitable and
other gaming markets in North
America. Established in 1907, Pollard Banknote is owned
approximately 64.3% by the Pollard family and 35.7% by public
shareholders, and is publicly traded on the TSX (PBL). For more
information, please visit our website at
www.pollardbanknote.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
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SOURCE Pollard Banknote Limited