TORONTO, Sept. 14, 2021 /CNW/ - Indigo (TSX: IDG),
Canada's largest book and
lifestyle retailer, is thrilled to announce the finalists for its
inaugural Mini Marché program, a shop-in-shop experience dedicated
to supporting Canadian small businesses. After a months-long
application and review process, twelve standout brands were
selected and are available now in select stores and online at
Indigo.ca.
In January 2021, Indigo sent out a
casting call inviting innovative brands in the kids and baby
business to apply for consideration. Brands who identified under
one of the following six criteria were prioritized: Canadian owned
or managed; BIPOC (Black, Indigenous, People of Colour) owned or
managed; women owned or managed; LGBTQ2+ owned or managed;
environmentally friendly (organic, chemical-free, locally sourced,
ethically made); and/or philanthropic and purpose driven.
The Mini Marché Finalists are:
- Zee Zee's World: Unique and creative puzzles that help
parents and educators navigate challenging conversations with
children through the power of play
- Go Coconut: Modular, eco-friendly and durable foam
furniture for kids to lounge and play on
- The Chevron Heart: Inclusive clothing that makes a
stylish statement encouraging individuality and confidence
- Zuri & Dre: High quality plushies created by
Danielle Murrell Cox, author of
My Hair, who was inspired to
create faces that showcase people who look like her and the world
around her
- Numpfer: Gentle enough for preemies, these multi-use
bibs and blankets are made from ultra-absorbent organic bamboo
cotton for baby's delicate skin
- Spilt Milk Baby Co.: Minimalist, multi-purpose
cloths cute enough to be a baby bandana and made of soft, 100%
muslin cotton
- Stash + Story: The reinvented baby book for modern
families to write and display memories, events and photos with
beautiful and customizable pages
- My Kindness Calendar: A fun calendar that helps parents
and teachers instill kindness and confidence
- Balu Organics: An ultra-safe soft ball pit made of soy
based, organic materials where little ones can develop their
cognitive and problem-solving skills, strength and imagination
through play
- Crooked Crown Kids: Unique, non-slip headbands born from
a family photoshoot gone wrong and designed to grow with your
child
- Tiny Kinfolk: Eco-friendly, gender neutral and
functional and modern baby rompers featuring one-of-a-kind designs,
two-way zippers and fold-over cuffs on hands and feet
- Nudnik: Kids apparel made entirely from
pre-consumer textile waste and discarded scrapes that would
otherwise pollute the planet
"We're so excited to welcome a wonderfully diverse and
innovative group of Canadian brands to the Indigo family and
introduce them to our customers," says Gail
Banack, Vice President, IndigoKids and IndigoBaby.
"Following a very rigorous selection process, we feel these
founders, their stories and their brands are reflective of our
values and our mission at Indigokids and Indigobaby. This
collection of products was chosen thoughtfully and in keeping with
our commitment to offering our customers unique, beautiful, and fun
products for their kids. We're looking forward to launching even
more products through Mini Marché in the future with the goal of
spotlighting and supporting local and diverse businesses across the
country."
As the destination for kids and baby in Canada, these brands fit seamlessly with
Indigo's curated assortment of apparel, décor, toys, baby
essentials, and more.
To learn more about Indigo, visit indigo.ca
About Indigo
Indigo is a publicly traded Canadian
company listed on the Toronto Stock Exchange (IDG). Indigo is
Canada's leading book and
lifestyle retailer, offering a curated assortment of books, gifts,
baby, kids, wellness and lifestyle products, that support their
customers every day and at key life stages by simplifying their
journey to live with intention. Indigo believes in real books, in
living life fully and generously, in being kind to each other and
that stories – big and little – connect us.
SOURCE Indigo Books & Music
Inc.