Partnership helps broadcasters to quickly
adopt flexible cloud production workflows with synchronized
broadcast contribution feeds from any location
MONTREAL, March 30,
2022 /PRNewswire/ - Haivision Systems
Inc. ("Haivision") (TSX: HAI), a leading global provider of
mission-critical, real-time video streaming and networking
solutions, and Grass Valley have announced a partnership that
provides media producers with an innovative solution for
contributing high-quality, low latency, and synchronized
multi-camera SRT video streams into the GV AMPP (Agile Media
Processing Platform), the cloud-based technology platform that
underlies the GV Media Universe Alliance.
To provide customers with a single commercial contact, Grass
Valley will resell and integrate Haivision products, including
Makito X4 video encoders and decoders and the Haivision Hub
video networking service. The award-winning Makito X4 Encoder
enables synchronous multi-stream live video contribution to the GV
AMPP cloud production platform, while Haivision Hub supports remote
management of contribution encoders and video routing over private
IP networks, the internet, and the cloud to GV AMPP.
The best-in-class combination of Haivision and Grass Valley
technology is a complete solution for broadcast contribution,
cloud-based live production, and real-time viewing of video feeds.
As more media and entertainment companies turn their attention to
harnessing the benefits of cloud and remote production, they can
now leverage Haivision's renowned ultra-low latency and
high-quality video encoding for SRT stream contribution into the GV
AMPP production platform.
The Makito X4 Encoder supports 4K
UHD and quad-HD inputs as a portable appliance for field deployment
or as a blade within a high density 4RU rackmount chassis
supporting up to 84 HD or 21 4K
inputs. The Makito X4 Encoder also supports 10-bit 4:2:2 video, HDR
and SMPTE 2110 inputs for all IP contribution. Furthermore,
Haivision's ultra-low latency Makito X4 Decoder enables broadcast
operators to interact dynamically with cloud resources without
sacrificing system responsiveness.
"The GV Media Universe is intended to bring existing and new
technologies together in ways that generate new opportunities for
our customers. Haivision video encoding technology offers the
ultimate combination of low latency and stream synchronization
required for high-quality cloud live production," said Costa
Nikols, Vice President Global Sales Enablement & Training,
Grass Valley. "Collaborating with Haivision as a member of the GV
Media Universe Alliance helps create a digitally connected
community that combines on-premise, hybrid, and public cloud
technologies. This allows new options for producing content in live
production environments, from wherever our customers are
working."
"Haivision's broadcast contribution solutions are a perfect fit
for cloud production and are trusted by broadcasters for their
reliability, ultra-low latency, and pristine quality," added
Peter Maag, CSO and EVP Strategic
Partnerships. "We are delighted to support Grass Valley in this
exciting high growth opportunity for agile live production."
Haivision is a member of the GV Media Universe Alliance, Grass
Valley's ecosystem combining technology and commercial solutions to
power the digital transformation of media and entertainment
organizations. To discover more about how the combined Grass Valley
and Haivision solution enables live cloud production, attendees can
visit Haivision at the Grass Valley booth (C2107) at NAB Show at
the Las Vegas Convention Center,
from April 23 to 27.
About Grass Valley
We love live! Grass Valley is the leading technology provider
for the live media and entertainment market. We work with 90% of
the world's major media brands, powering their media centers,
mobile production units, 24-hour newsrooms, and sports streaming
platforms. As the number one trusted partner in media technology,
we enable content owners and service providers to create and
deliver compelling live experiences in the most efficient way.
Whether it's IP-native cameras or state-of-the-art cloud
production platforms, we're at the forefront of groundbreaking live
media innovation. We continue to pioneer market-leading advances
based on cloud and software efficiency to transform live content
for the streaming era today and in the future. Headquartered in
Montreal, Grass Valley has been
engaged in the media technology business for over 60 years.
grassvalley.com.
About Haivision
Haivision is a leading global provider of mission-critical,
real-time video streaming and networking solutions. Our connected
cloud and intelligent edge technologies enable organizations
globally to engage audiences, enhance collaboration, and support
decision making. We provide high quality, low latency, secure, and
reliable live video at a global scale. Haivision open sourced its
award-winning SRT low latency video streaming protocol and founded
the SRT Alliance to support its adoption. Awarded two Emmys®
for Technology and Engineering from the National Academy of
Television Arts and Sciences, Haivision continues to fuel the
future of IP video transformation. Founded in 2004, Haivision is
headquartered in Montreal and
Chicago with offices, sales, and
support located throughout the Americas, Europe, and Asia. Learn more at haivision.com.
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SOURCE Haivision Systems Inc.