DIRTT Announces Strategic Rebrand and Repositioning to Power Growth
23 März 2022 - 09:00PM
DIRTT Environmental Solutions (“DIRTT” or the “Company”) (NASDAQ:
DRTT, TSX: DRT), a global leader in industrialized construction
that empowers organizations together with construction and design
leaders to build high-performing, adaptable, interior environments,
announces it plans to strategically rebrand and reposition
the Company in late Q2.
Expanding customer needs, new market drivers and
a shifting industry landscape have created a unique opportunity for
DIRTT to evolve its value proposition and customer promise to
better serve a broader design and build community. The changes
clarify and reinforce the value of DIRTT’s construction system to
adapt to new markets and target new audiences. This
evolution respects the fabric of DIRTT’s DNA and the
longstanding efforts of its people, and builds on a solid
foundation.
The first rebrand since its inception 17 years
ago, this advancement sees the Company purposefully shift its
posture from being an industry disruptor to an industry enabler;
empowering design and construction leaders to elevate client
outcomes using industrialized construction, allowing DIRTT to
play on a larger global stage. Moving forward, DIRTT will continue
to bring together progressive companies with thought-leaders in
strategy, design and management, to further understand, inspire and
champion this sustainable method of building.
Adopting a research-based approach, the project
started in 2021, interviewing clients, partners, employees,
suppliers, architects, designers and general contractors, exploring
perceptions, lived experiences, workflow processes and user
journeys. As a result, the rebrand will include four
key elements:
- A new brand system, image and
visual identity
- A comprehensive platform of new
sales tools and content
- A new digital experience and
website for DIRTT.com
- A new go-to-market strategy that
supports DIRTT as a product, system and platform
“This has been an extraordinary internal effort
and I am extremely confident that this work will not only serve as
an important catalyst for change, but one that will propel us and
our partners into 2022 and beyond. Rebranding and repositioning
provides our organization and selling channel with an advanced
platform to achieve our objectives and empower customer success,”
said Jennifer Warawa, Chief Commercial Officer.
“We have been a proud DIRTT partner for the past 15 years and
have witnessed DIRTT’s evolution to become the industry leading
interior construction system that it is today,” says Jim Herr,
President, Parron Hall. “The clarity and focus of its rebranding
strongly positions us and our customers to create even more
inspiring and innovative interior environments as we move
forward.”
DIRTT expects to communicate when the
formal changes take effect.
About DIRTT Environmental
SolutionsDIRTT is a global leader in industrialized
construction. Its system of physical products and digital tools
empowers organizations, together with construction and design
leaders, to build high-performing, adaptable, interior
environments. Operating in the commercial, healthcare, education
and public sector markets, DIRTT’s system provides total design
freedom, and greater certainty in cost, schedule and outcomes.
Headquartered in the US and Canada, DIRTT trades
on Nasdaq under the symbol “DRTT” and on the Toronto Stock Exchange
under the symbol “DRT”.
For more information,
contactClaire PooleMedia Relations,
DIRTT403.473.5008cpoole@dirtt.com
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