D-BOX expands its American footprint with partner CMX Cinemas
21 September 2021 - 01:58PM
D-BOX Technologies Inc. (“D-BOX” or the "Corporation") (TSX: DBO),
a world leader in haptic and immersive entertainment, is pleased to
announce that they have signed an agreement with CMX Cinemas, a
highly respected operator of upscale dine-in movie theaters located
across the United States. This agreement will allow D-BOX haptic
seats to become available at five new locations and includes the
renovation of two existing locations by the end of 2023. This will
bring the total number of D-BOX haptic seats in CMX Cinemas to
nearly 500 and will drive the total number of D-BOX screens up to
15.
The first set of theaters will debut their new
D-BOX seats by the end of 2021. Construction on the remaining
auditoriums to be equipped with new or upgraded and renovated D-BOX
seats is slated to be completed by the end of 2023.
With these luxurious haptic recliners, D-BOX
uses haptic technology to move people beyond sight and sound by
connecting content and body. This lets moviegoers fully live the
emotions imagined by studio creators so that they can dive deeper
into the movies! It also makes emotions resonate more deeply,
elevating the movie-watching experience to an entirely new
level.
“We are really excited to build on our growing
relationship with CMX Cinemas and to offer their moviegoers an
unprecedented opportunity to enjoy the latest blockbusters in an
entirely innovative way,” declared Sébastien Mailhot, President and
CEO of D-BOX. “CMX Cinemas is a great partner, and I want to take
this opportunity to thank them for their confidence in our
innovative and immersive high-fidelity haptic technology.”
“People are coming back to theaters just as
before. Seats are once again filling up, and the thrill of going to
the movies is coming back strong with a new slate of upcoming
blockbusters. D-BOX is creating an immersive and amazing way for
fans to experience these movies in our theaters," stated Javier
Ezquerro, COO of CMX Cinemas. “There’s something different about
the way you connect with the content and the way you can turn your
mind off and just focus on the story when you’re in a theater
equipped with D-BOX.”
There are over 203,000 cinema screens worldwide.
With a loyal and growing fan base in over 40 countries, D-BOX will
have, with these locations, 784 screens equipped with its
proprietary haptic technology all around the world. We believe the
penetration of the market is still nascent which provides for more
growth opportunities.
ABOUT CMX CinemasCMX Cinemas
opened its doors in April 2017 at Brickell City Centre, Miami, FL,
offering new features to give guests an innovative and VIP
movie-going experience. CMX provides state-of-the-art technology
that can be enjoyed through different types of experiences: CMX
CinéBistro, the luxury dine-in and in-seat service concept; CMX
Market Cinema, the gourmet grab-and-go movie experience, and CMX
Premium, the upgraded traditional theatre with classic concessions.
It also features the trendy and exclusive CMX Stone Sports Bar at
selected theatres, making CMX the preferred entertainment
destination.
CMX Cinemas has grown exponentially in recent
years, opening new theaters across the country and acquiring other
movie theater chains, the most successful being the recent
acquisition of Cobb Theatres and CinéBistro. These acquisitions
have made CMX one of the largest movie theater chains in the
country with 33 locations, 358 screens and over 2,000
employees.
ABOUT D-BOXD-BOX creates and
redefines realistic, immersive entertainment experiences by moving
the body and sparking the imagination through effects: motion,
vibration and texture. D-BOX has collaborated with some of the best
companies in the world to deliver new ways to enhance great
stories. Whether it’s movies, video games, music, relaxation,
virtual reality applications, themed entertainment or professional
simulation, D-BOX creates a feeling of presence that makes life
resonate like never before. D-BOX Technologies Inc. (TSX: DBO) is
headquartered in Montreal with offices in Los Angeles, USA and
Beijing, China. Visit D-BOX.com.
FOR FURTHER INFORMATION, PLEASE
CONTACT:
D-BOX
TECHNOLOGIES INC. |
|
Stéphane Vidal |
David Montpetit |
Vice President, Marketing and Communication |
Chief Financial Officer |
450-442-3003, ext. 373 |
450-442-3003, ext. 296 |
svidal@d-box.com |
dmontpetit@d-box.com |
|
|
CMX CINEMAS |
|
Jared Comess |
|
305-906-1003 |
|
jared.comess@cmxcinemas.com |
|
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