MONTREAL, May 30, 2022
/CNW Telbec/ - Aeroplan, Canada's leading travel
loyalty program, and the LCBO, one of the world's largest
buyers and retailers of beverage alcohol, are pleased to announce
that Aeroplan members can now earn Aeroplan points for eligible
purchases made on LCBO.com and the LCBO app, in addition to
eligible purchases made in store.
"We're excited for our members in Ontario to experience the new LCBO.com and
earn Aeroplan points while doing so," said Scott O'Leary, Vice
President, Loyalty and Product at Air Canada. "It's one
more way we're bringing our members closer to their
next reward."
To collect Aeroplan points on LCBO purchases made online,
members simply enter their Aeroplan number at the checkout or—for
added convenience— add it to their online LCBO customer profile,
which will allow them to earn on every LCBO online purchase.
"Our customers can now take advantage of earning Aeroplan points
across our in-store and digital channels, which provide the
seamless experience that our customers expect. This is one of the
many enhanced benefits of our new website, which makes it even
easier to find the perfect choice heading into summer," says
Vanda Provato, Chief Marketing and
Digital Officer, LCBO.
In celebration of earning Aeroplan points for online or in-app
purchases, customers who join Aeroplan between May 26 - June 8, 2022, and make a purchase on
LCBO.com or in the LCBO app during this period, will earn a
one-time offer of 250 bonus points.* Also, all Aeroplan members who
spend $50.00 (CAD) or more when
shopping on LCBO.com or in the LCBO app between May 26 - June 8, 2022, will earn double the
points on that purchase.*
Aeroplan members earn one Aeroplan point for every $4 spent at LCBO, in addition to bonus
points for promotional products. Aeroplan points can be redeemed
for travel to thousands of destinations around the globe, hotels,
car rentals, merchandise, and gift cards, including LCBO Gift
Cards.
The LCBO and Aeroplan loyalty partnership launched in late
2021.
If you are not yet an Aeroplan member, joining is easy at
aircanada.com/join.
*For more information about the new LCBO online launch offers,
please visit lcbo.com.
About Air Canada
Air Canada is Canada's largest airline, the country's flag
carrier and a founding member of Star
Alliance, the world's most comprehensive air transportation
network celebrating its 25thanniversary in 2022.
Air Canada provides scheduled passenger service directly to 51
airports in Canada, 51 in
the United States and 86
internationally. It is the only international network carrier in
North America to receive a
Four-Star ranking from Skytrax, which in 2021 gave Air Canada
awards for the Best Airline Staff in North America, Best Airline Staff in
Canada, Best Business Class Lounge
in North America, and an
excellence award for managing COVID-19. Through its leading
travel loyalty Aeroplan program, Air Canada offers the ability to
earn or redeem points on the world's largest airline partner
network of 45 airlines, plus through an extensive range of
merchandise, hotel and car rental rewards. Its freight division,
Air Canada Cargo, provides air freight lift and connectivity to
hundreds of destinations across six continents using Air Canada's
passenger flights and cargo-only flights with its fleet of Boeing
767-300 freighters. Air Canada has
committed to a net zero emissions goal from all global operations
by 2050. For more information, please visit:
aircanada.com/media, follow Air Canada on Twitter and
LinkedIn, and join Air Canada on Facebook.
About the LCBO
Established in 1927, the Liquor Control Board
of Ontario (LCBO) is an Ontario government
enterprise responsible for the retail and wholesale of wine, beer,
and spirits. It operates more than 680 retail stores across the
province, and works with 450 grocery partners, licensees, and more
than 400 LCBO Convenience Outlets to deliver products to Ontarians.
As one of the world's largest buyers and retailers of beverage
alcohol, the LCBO offers more than 28,000 products annually from
more than 80 countries, making it easy to find the perfect choice
to make moments great. All net income from LCBO sales goes to
the Government of Ontario in the form of an annual
dividend. In fiscal 2020-2021, the LCBO delivered a $2.39
billion dividend to the Ontario Government to support critical
services like healthcare, education, and infrastructure. Through
its Spirit of Sustainability social impact platform, the LCBO
raised over $13.6 million to support the province's
social and environmental needs, creating a more
sustainable Ontario for employees, customers, and
partners. To learn more about the LCBO, visit LCBO.com.
SOURCE Air Canada