- Directed by Academy Award™ winner and Canadian Domee
Shi
- Air Canada unveils its
first-ever movie-themed livery on an A220
- A contest to win trips to Toronto for the Canadian premiere special
event
- Turning Red-themed elements throughout the customer journey,
including in-flight entertainment, enRoute magazine, and
more
To the attention of the Editors: You can watch
a trailer for Turning Red here and a video of
the characters coming to life on our aircraft
here.
MONTREAL, Feb. 8, 2022 /CNW Telbec/ - Air Canada has today
unveiled an aircraft with a themed livery and other surprises for
its customers in celebration of the highly anticipated release of
Disney and Pixar's Turning Red, an animated film that is set
in Toronto and directed by Academy
Award™ winner and Canadian Domee Shi.
"As Canada's largest airline
and the country's flag carrier, our collaboration with Disney
and Pixar for Turning Red, directed by award-winning Canadian
filmmaker Domee Shi is a wonderful opportunity to showcase Canadian
talent and bring the best of Canada to the world," said Andy Shibata, Vice-President, Brand at Air
Canada. "We wanted customers of all ages to be able to enjoy the
special livery and be a part of the excitement around this very
special Canadian moment."
"I'm absolutely stoked about this collaboration with Air
Canada," said Domee Shi. "I
made Turning Red a love letter to
Toronto and everything Canadian,
and now to see the film celebrated on the airline that literally
brought my family and me over from China when I was little is especially
meaningful to me. I cannot wait for Canadian audiences and people
around the world to see the film, and hopefully fall in love with
Canada just like I have."
"We are very proud of this unique collaboration with Air Canada
and it shows how important this film is to our country," said
Quincy Kelman, Vice-President of
Marketing, Walt Disney Studios Canada. "Together we are able to
transcend this film beyond the screen. Turning
Red is set in Canada, directed
by a Canadian and will be treasured by Canadians for years to
come."
Disney and Pixar's Turning Red introduces Meilin Lee, a confident, dorky 13-year-old torn
between staying her mother's dutiful daughter and the chaos of
adolescence. Her protective, if not slightly overbearing mother,
Ming, is never far from her daughter—an unfortunate reality for the
teenager. And as if changes to her interests, relationships and
body weren't enough, whenever she gets too excited (which is
practically ALWAYS), she "poofs" into a giant red panda! Turning
Red will premiere exclusively on Disney+ across Canada on March 11,
2022.
Air Canada will be promoting
the film through a themed livery that will fly across the country
on a Canadian built Airbus A220. You can watch a video of the
characters coming to life on our aircraft here.
The airline is also launching Air Canada's Contest Celebrating
the Release of Disney and Pixar's Turning Red, offering five prize
packages, each featuring a trip for four people to Toronto to attend the Canadian premiere
special event of the film on March 8.
The contest begins today and runs until February 20 for residents of Canada. To enter the contest, please visit
https://www.aircanada.com/ca/en/aco/home/book/special-offers/disneypixar.html.
Starting this month, passengers onboard Air Canada aircraft will
enjoy a special Turning Red video, inspired by the film's
trailer. On select aircraft, passengers can discover director Domee
Shi's favourite places in Toronto
by exploring Air Canada's seatback city guide, and on aircraft
destined for Toronto, an animated
landscape of the city will be featured on seatback screens as
passengers board.
Next month, the March issue of Air Canada enRoute magazine will
feature a custom-illustrated cover of Toronto with Meilin
Lee as the panda gazing across the city, as well as a
feature interview with director Domee Shi.
About Air Canada
Air Canada is Canada's largest domestic and international
airline, the country's flag carrier and a founding member of
Star Alliance, the world's most
comprehensive air transportation network. Air Canada is the only international network
carrier in North America to
receive a Four-Star ranking from the independent U.K. research firm
Skytrax, which in 2021 also named Air Canada as having the Best
Airline Staff in North America,
Best Airline Staff in Canada, Best
Business Class Lounge in North
America, as well as an Excellence award for its handling of
COVID-19. Also in 2021, Air Canada was named Global Traveler's Best
Airline in North America for the
third straight year. In January 2021,
Air Canada received APEX's Diamond Status Certification for the Air
Canada CleanCare+ biosafety program for managing COVID-19, the
only airline in Canada to attain
the highest APEX ranking. Air Canada has also committed to a net zero
emissions goal from all global operations by 2050. For more
information, please visit: aircanada.com/media, follow Air Canada
on Twitter and LinkedIn, and join Air Canada on Facebook.
About Disney+
Disney+ is the dedicated streaming
home for movies and shows from Disney, Pixar, Marvel, Star Wars,
and National Geographic, as well as the general entertainment
content brand in Canada and other
select international markets, Star. As part of Disney's Media and
Entertainment Distribution segment, Disney+ is available on most
internet-connected devices and offers commercial-free programming
with a variety of original feature-length films, documentaries,
live-action and animated series, and short-form content. Alongside
unprecedented access to Disney's incredible library of film and
television entertainment, the service is also the exclusive
streaming home for the latest releases from The Walt Disney
Studios. For more, visit disneyplus.com, or find the
Disney+ app on most mobile and connected TV devices.
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SOURCE Air Canada