Shanda Online and Razer Partner to Enhance Gamers' Experience
22 April 2009 - 8:00AM
PR Newswire (US)
SHANGHAI, April 22 /PRNewswire-Asia/ -- Shanda Online Holdings
Limited ("Shanda Online"), a wholly-owned subsidiary of Shanda
Interactive Entertainment Limited (NasdaqGS: SNDA) (the "Company"),
today announced that it has established a strategic cooperation
with Razer to promote Razer's high- end precision gaming and
lifestyle peripherals. Pursuant to the partnership, Shanda Online's
users will have the opportunity to experience Razer gaming
peripherals through Shanda Online's renowned loyalty program and
other dedicated promotions. "We are pleased to partner with Razer
to leverage each company's respective strengths," said Mr. Alan
Tan, President and Chief Technology Officer of the Company. "This
marks a further step of Shanda's initiative to open our outstanding
resources and cooperate with more Internet companies." "Shanda
Online has traditionally been working with game developers and
operators," said Ms. Judy Wang, Chief Executive Officer of Shanda
Online. "With the new partnership, Shanda Online aims to provide
our users a superior way to enjoy the game play experience." "In
line with Razer's expansion plans for China, we are pleased to work
with Shanda Online to introduce Razer's professional gaming
products," said Mr. Min-Liang Tan, Chief Executive Officer of
Razer. "We are confident the partnership will offer gamers the very
best gaming products and services available." Safe Harbor Statement
This announcement contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements in
this announcement that are not historical facts, including but not
limited to statements regarding the future cooperation between
Shanda and Razer, and the development of the online interactive
entertainment industry, represent only the Company's current
expectations, assumptions, estimates and projections and are
forward-looking statements. These forward-looking statements
involve various risks and uncertainties. Important risks and
uncertainties that could cause the Company's actual results to be
materially different from expectations include but are not limited
to the risk that the future cooperation between Shanda and Razer,
the online game industry, and the risks set forth in the Company's
filings with the U.S. Securities and Exchange Commission, including
the Company's annual report on Form 20-F. The Company does not
undertake any obligation to update any forward-looking statement,
except as required under applicable law. About Shanda Online Shanda
Online Holdings Limited ("Shanda Online") is an integrated online
and value-added service platform offering rich multi-media content.
Through its infrastructure, which includes multi-channel sales and
distribution, leading billing and payment services, and customer
relationship management systems augmented by a world-class security
system, Shanda Online provides a large and broad base of internet
users with a one-stop platform to access content. Shanda Online is
a wholly-owned subsidiary of Shanda Interactive Entertainment
Limited (NasdaqGS: SNDA). About the Razer Group Headquartered in
Carlsbad, California, Razer(TM) collaborates with gamers to
develop, manufacture and market cutting-edge gaming peripherals
utilizing proprietary technologies that give gamers the competitive
edge. Razer products have earned critical praise and won multiple
awards from around the world for their precision, sensitivity,
usability and distinctions in product design. Razer's products have
a reputation for being the leader in gaming peripheral technology,
with every single product engineered to near perfection. For more
information, please visit http://www.razerzone.com/ . Razer - For
Gamers. By Gamers.(TM) For more information, please contact: Shanda
Interactive Entertainment Ltd. Maggie Yun Zhou, IR Manager, or
Vivian Chen, IR Manager Tel: +86-21-5050-4740 Email: Razer Jaclyn
Lo Razer PR Manager (Asia Pacific) Tel: +65-6505-2129 Email:
DATASOURCE: Shanda Interactive Entertainment Ltd. CONTACT: Shanda
Interactive Entertainment Ltd. - Maggie Yun Zhou, IR Manager, or
Vivian Chen, IR Manager, +86-21-5050-4740, or ; Razer - Jaclyn Lo,
Razer PR Manager (Asia Pacific), +65-6505-2129, or Web site:
http://www.razerzone.com/
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