PUMA Reaches Goal of Making 9 Out of 10 Products With Recycled or Certified Materials
22 April 2025 - 3:00PM
Business Wire
Sports company PUMA has achieved its goal of making 9 out of 10
products from recycled or certified materials in 2024 and made
further progress in its focus areas circularity, climate and human
rights, the company said as part of its sustainability report which
was published on Tuesday.
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Sports company PUMA has achieved its goal
of making 9 out of 10 products from recycled or certified materials
in 2024 and made further progress in its focus areas circularity,
climate and human rights, the company said as part of its
sustainability report which was published on Tuesday.
Since initially setting the goal of 9 out of 10 products in
2021, PUMA has sharply increased the use of recycled and certified
materials, which emit fewer greenhouse gases. In 2024, PUMA used
13% recycled cotton and about 75% of recycled polyester fabric in
its products.
“Reaching our goal of 9 out of 10 products one year ahead of
schedule is a testament to the great teamwork of everybody involved
at PUMA and our manufacturing partners,” said PUMA’s Chief Product
Officer Maria Valdes. “We will take this momentum and continue to
look for ways to reduce our environmental footprint as part of our
Vision 2030 sustainability goals.”
While recycled polyester is usually manufactured from plastic
bottles, PUMA has taken a leading role in the industry with its
textile-to-textile recycling project RE:FIBRE, which uses
industrial and post-consumer waste as the main source of raw
materials In 2024, 13.9% of polyester used in PUMA’s Apparel
products was already made using RE:FIBRE.
In Climate, PUMA continued to work with its core suppliers to
reduce greenhouse gas emissions in the supply chain. As a result,
emissions of purchased goods and services decreased by 17% between
2017 and 2024. In 2024, PUMA lowered emissions from its own
operations by 86% compared to 2017, by powering all offices, stores
and warehouses with renewable electricity, (including the purchase
of Renewable Energy Certificates, by increasing the number of
electric vehicles in its global car fleet and by opening two
large-scale solar PV plants at its headquarters and a major
distribution centre in Germany).
Overall, PUMA aims for a 90% absolute reduction of greenhouse
gases in its own operations and a 33% absolute reduction in supply
chain emissions by 2030 compared to 2017, to achieve what
scientists say is necessary to limit global temperature rises to
1.5 degrees Celsius compared to pre-industrial levels.
Regarding its Human Rights targets, PUMA organized further
trainings on important issues such as sexual harassment for the
workers in its supply chain. More than 290.000 PUMA employees and
factory workers have received training on sexual harassment since
2021. In 2024, the average payment at PUMA’s core suppliers
worldwide, including overtime and bonuses, was 66% above minimum
wage, an increase of 3 percentage points from the previous
year.
PUMA
PUMA is one of the world’s leading sports brands, designing,
developing, selling and marketing footwear, apparel and
accessories. For more than 75 years, PUMA has relentlessly pushed
sport and culture forward by creating fast products for the world’s
fastest athletes. PUMA offers performance and sport-inspired
lifestyle products in categories such as Football, Running and
Training, Basketball, Golf, and Motorsports. It collaborates with
renowned designers and brands to bring sport influences into street
culture and fashion. The PUMA Group owns the brands PUMA, Cobra
Golf and stichd. The company distributes its products in more than
120 countries, employs about 22,000 people worldwide, and is
headquartered in Herzogenaurach/Germany.
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version on businesswire.com: https://www.businesswire.com/news/home/20250422813225/en/
Media Contact: Robert-Jan Bartunek – Corporate Communications
– robert.bartunek@puma.com
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