UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

FORM 6-K

 

 

 

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

 

For the month of March 2025

 

Commission File Number: 001-40253

 

 

 

Zhihu Inc.

(Registrant’s Name)

 

 

 

18 Xueqing Road

Haidian District, Beijing 100083

People’s Republic of China

(Address of Principal Executive Offices)

 

 

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

 

Form 20-F x      Form 40-F ¨

 

 

 

 

 

EXHIBIT INDEX

 

Exhibit No.

 

Description

99.1   Press Release—Zhihu Inc. Reports Unaudited Fourth Quarter and Fiscal Year 2024 Financial Results
99.2   Announcement—Annual Results Announcement for the Year Ended December 31, 2024

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

 

  Zhihu Inc.
   
  By : /s/ Han Wang
  Name : Han Wang 
  Title : Chief Financial Officer

 

Date: March 26, 2025

 

 

 

 

 Exhibit 99.1

 

Zhihu Inc. Reports Unaudited Fourth Quarter and Fiscal Year 2024 Financial Results

 

BEIJING, China, March 26, 2025 — Zhihu Inc. (“Zhihu” or the “Company”) (NYSE: ZH; HKEX: 2390), a leading online content community in China, today announced its unaudited financial results for the quarter and fiscal year ended December 31, 2024.

 

Fourth Quarter 2024 Highlights

 

Total revenues were RMB859.2 million (US$117.7 million) in the fourth quarter of 2024, compared with RMB1,138.3 million in the same period of 2023.

 

Gross margin expanded to 62.9% in the fourth quarter of 2024 from 59.1% in the same period of 2023.

 

Net income was RMB86.4 million (US$11.8 million) in the fourth quarter of 2024, compared with a net loss of RMB103.1 million in the same period of 2023.

 

Adjusted net income (non-GAAP)[1] was RMB97.1 million (US$13.3 million) in the fourth quarter of 2024, compared with an adjusted net loss of RMB91.3 million in the same period of 2023.

 

Average monthly active users (MAUs)[2] were 81.4 million in the fourth quarter of 2024.

 

Average monthly subscribing members[3] were 14.1 million in the fourth quarter of 2024.

 

Fiscal Year 2024 Highlights

 

Total revenues were RMB3,598.9 million (US$493.0 million) in 2024, compared with RMB4,198.9 million in 2023.

 

Gross margin expanded to 60.6% in 2024 from 54.7% in 2023.

 

Net loss was RMB169.0 million (US$23.1 million) in 2024, narrowed by 79.9% from 2023.

 

Adjusted net loss (non-GAAP)[1] was RMB96.3 million (US$13.2 million) in 2024, narrowed by 85.4% from 2023.

 

“The year of 2024 marked a significant turnaround for Zhihu, driven by the successful execution of the strategic roadmap we laid out at the beginning of the year and culminating in a profitable fourth quarter,” said Mr. Yuan Zhou, chairman and chief executive officer of Zhihu. “We optimized our ecosystem to foster greater vibrancy and trust across our community, consistently improving user metrics and deepening creator engagement throughout the year. We have consistently invested in AI applications, leveraging our premium content and strong network of trusted experts. By further integrating AI into our diverse community scenarios, we are unlocking new possibilities to redefine user interactions in the AI era while sharpening our own competitive edge.”

 

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Mr. Han Wang, chief financial officer of Zhihu, added, “The fourth quarter of 2024 marked a milestone for Zhihu as we achieved a major inflection point with positive operating profit and net income on both GAAP and non-GAAP basis for the first time—a testament to our strategic focus and successful execution. Improved operating efficiency and disciplined cost management drove significant margin expansion during the quarter, with gross profit margin expanding by 3.8 percentage points year-over-year to 62.9% while operating expenses decreased by 37.9%. Going forward, we will build on this robust momentum to lay a solid foundation for sustainable long-term growth, unlocking greater value for our shareholders and users.”

 

Fourth Quarter 2024 Financial Results

 

Total revenues were RMB859.2 million (US$117.7 million), compared with RMB1,138.3 million in the same period of 2023.

 

Marketing services revenue was RMB315.9 million (US$43.3 million), compared with RMB465.2 million in the same period of 2023. The decrease was primarily due to our proactive and ongoing refinement of service offerings to strategically focus on margin improvement.

 

Paid membership revenue was RMB420.2 million (US$57.6 million), compared with RMB455.9 million in the same period of 2023. The slight decrease was primarily attributable to a marginal decline in our average revenue per subscribing member.

 

Vocational training revenue was RMB84.0 million (US$11.5 million), compared with RMB169.3 million in the same period of 2023. The decrease was primarily driven by lower revenue contribution from our acquired businesses.

 

Other revenues were RMB39.1 million (US$5.4 million), compared with RMB48.0 million in the same period of 2023.

 

Cost of revenues decreased by 31.5% to RMB318.5 million (US$43.6 million) from RMB465.2 million in the same period of 2023. The decrease was primarily due to reduced content and operating costs associated with the decline in our revenues and a decrease in cloud services and bandwidth costs resulting from our improved technological efficiency.

 

Gross profit was RMB540.7 million (US$74.1 million), compared with RMB673.1 million in the same period of 2023. Gross margin expanded to 62.9% from 59.1% in the same period of 2023, primarily attributable to our monetization enhancements and improvements in our operating efficiency.

 

Total operating expenses decreased by 37.9% to RMB528.8 million (US$72.4 million) from RMB851.3 million in the same period of 2023.

 

Selling and marketing expenses decreased by 40.1% to RMB316.2 million (US$43.3 million) from RMB527.6 million in the same period of 2023. The decrease was primarily due to more disciplined promotional spending and a decrease in personnel-related expenses.

 

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Research and development expenses decreased by 37.0% to RMB146.6 million (US$20.1 million) from RMB232.6 million in the same period of 2023. The decrease was primarily attributable to more efficient spending on technological innovation and a decrease in personnel-related expenses.

 

General and administrative expenses decreased by 27.5% to RMB66.0 million (US$9.0 million) from RMB91.1 million in the same period of 2023. The decrease was primarily attributable to a decline in the allowance for expected credit losses on trade receivables.

 

Income from operations was RMB11.9 million (US$1.6 million), compared with a loss from operations of RMB178.2 million in the same period of 2023.

 

Adjusted income from operations (non-GAAP)[1] was RMB23.1 million (US$3.2 million), compared with an adjusted loss from operations of RMB165.3 million in the same period of 2023.

 

Net income was RMB86.4 million (US$11.8 million), compared with a net loss of RMB103.1 million in the same period of 2023.

 

Adjusted net income (non-GAAP)[1] was RMB97.1 million (US$13.3 million), compared with an adjusted net loss of RMB91.3 million in the same period of 2023.

 

Diluted net income per American depositary share (“ADS”) [4] was RMB1.00 (US$0.14), compared with a diluted net loss per ADS of RMB1.07 in the same period of 2023.

 

Cash and cash equivalents, term deposits, restricted cash and short-term investments

As of December 31, 2024, the Company had cash and cash equivalents, term deposits, restricted cash and short-term investments of RMB4,859.0 million (US$665.7 million), compared with RMB5,462.9 million as of December 31, 2023.

 

Fiscal Year 2024 Financial Results

 

Total revenues were RMB3,598.9 million (US$493.0 million), compared with RMB4,198.9 million in 2023.

 

Marketing services revenue was RMB1,247.1 million (US$170.9 million), compared with RMB1,653.0 million in 2023. The decrease was primarily due to our proactive and ongoing refinement of service offerings to strategically focus on margin improvement.

 

Paid membership revenue was RMB1,762.0 million (US$241.4 million), compared with RMB1,826.6 million in 2023. The slight decrease was primarily attributable to a marginal decline in our average revenue per subscribing member.

 

Vocational training revenue was RMB468.1 million (US$64.1 million), compared with RMB565.6 million in 2023. The decrease was primarily driven by lower revenue contribution from our acquired businesses, partially offset by the growth of our self-operated course offerings.

 

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Other revenues were RMB121.7 million (US$16.7 million), compared with RMB153.8 million in 2023.

 

Cost of revenues decreased by 25.5% to RMB1,418.1 million (US$194.3 million) from RMB1,903.0 million in 2023. The decrease was primarily due to reduced content and operating costs associated with the decline in our revenues and a decrease in cloud services and bandwidth costs resulting from our improved technological efficiency.

 

Gross profit was RMB2,180.8 million (US$298.8 million), compared with RMB2,295.8 million in 2023. Gross margin expanded to 60.6% from 54.7% in 2023, primarily attributable to our monetization enhancements and improvements in our operating efficiency.

 

Total operating expenses decreased by 21.0% to RMB2,661.9 million (US$364.7 million) from RMB3,368.1 million in 2023.

 

Selling and marketing expenses decreased by 21.9% to RMB1,599.2 million (US$219.1 million) from RMB2,048.1 million in 2023. The decrease was primarily due to more disciplined promotional spending and a decrease in personnel-related expenses.

 

Research and development expenses decreased by 18.7% to RMB732.6 million (US$100.4 million) from RMB901.5 million in 2023. The decrease was primarily attributable to more efficient spending on technological innovation and a decrease in personnel-related expenses.

 

General and administrative expenses decreased by 21.1% to RMB330.2 million (US$45.2 million) from RMB418.5 million in 2023. The decrease was primarily attributable to lower share-based compensation expenses.

 

Loss from operations narrowed by 55.1% to RMB481.1 million (US$65.9 million) from RMB1,072.2 million in 2023.

 

Adjusted loss from operations (non-GAAP)[1] narrowed by 54.4% to RMB405.4 million (US$55.5 million) from RMB888.0 million in 2023.

 

Net loss narrowed by 79.9% to RMB169.0 million (US$23.1 million) from RMB839.5 million in 2023.

 

Adjusted net loss (non-GAAP)[1] narrowed by 85.4% to RMB96.3 million (US$13.2 million) from RMB659.1 million in 2023.

 

Diluted net loss per ADS[4] was RMB1.88 (US$0.26), compared with RMB8.46 in 2023.

 

Share Repurchase Programs

 

As of December 31, 2024, the Company had repurchased 31.1 million Class A ordinary shares (including Class A ordinary shares underlying the ADSs) for a total price of US$66.5 million on both the New York Stock Exchange and The Stock Exchange of Hong Kong Limited under the Company’s existing US$100 million share repurchase program (the “2022 Repurchase Program”), established in May 2022 and extended until June 26, 2025. In addition, a concurrent share repurchase program (the “2024 Repurchase Program”) was established in June 2024 and will remain effective until June 26, 2025. The maximum number of shares (including shares underlying the ADSs) that can be repurchased under the 2024 Repurchase Program, together with the remaining number of shares (including shares underlying the ADSs) that can be repurchased under the 2022 Repurchase Program, will not exceed 10% of the total number of issued shares of the Company (excluding any treasury shares) as of June 26, 2024, the date of the resolution granting the general unconditional mandate to purchase the Company’s own shares approved by shareholders.

 

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In addition, as previously announced, the Company conducted an all cash tender offer and repurchased a total of 33,016,016 Class A ordinary shares tendered (including 19,877,118 Class A ordinary shares in the form of 6,625,706 ADSs) for a total consideration of approximately HK$300 million. These shares were repurchased and canceled on November 8, 2024.

 

[1] Adjusted income/(loss) from operations and adjusted net income/(loss) are non-GAAP financial measures. For more information on the non-GAAP financial measures, please see the section “Use of Non-GAAP Financial Measures” and the table captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

 

[2] MAUs refers to the sum of the number of mobile devices that launch our mobile apps at least once in a given month, or mobile MAUs, and the number of logged-in users who visit our PC or mobile website at least once in a given month, after eliminating duplicates.

 

[3] Monthly subscribing members refers to the number of members who subscribed for our membership packages in a specified month. Average monthly subscribing members for a period is calculated by dividing the sum of monthly subscribing members for each month during the specified period by the number of months in such period.

 

[4] On May 10, 2024, we effected a change in the ratio of our ADSs to Class A ordinary shares from two ADSs representing one Class A ordinary share to a new ratio of one ADS representing three Class A ordinary shares. Basic and diluted net loss per ADS have been retrospectively adjusted to reflect this ADS ratio change for all periods presented.

 

Conference Call

 

The Company’s management will host an earnings conference call at 7:00 a.m. U.S. Eastern Time on March 26, 2025 (7:00 p.m. Beijing/Hong Kong time on March 26, 2025).

 

All participants wishing to join the conference call must pre-register online using the link provided below. Once the pre-registration has been completed, each participant will receive a set of dial-in numbers and a unique access PIN which can be used to join the conference call.

 

Registration Link: https://register-conf.media-server.com/register/BI822b4edc673942e382e2354f17702df3

 

5

 

 

Additionally, a live and archived webcast of the conference call will be available on the Company’s investor relations website at https://ir.zhihu.com.

  

About Zhihu Inc.

 

Zhihu Inc. (NYSE: ZH; HKEX: 2390) is a leading online content community in China where people come to find solutions, make decisions, seek inspiration, and have fun. Since the initial launch in 2010, we have grown from a Q&A community into one of the top comprehensive online content communities and the largest Q&A-inspired online content community in China. For more information, please visit https://ir.zhihu.com

 

Use of Non-GAAP Financial Measures

 

In evaluating the business, the Company considers and uses non-GAAP financial measures, such as adjusted income/(loss) from operations and adjusted net income/(loss), to supplement the review and assessment of its operating performance. The Company defines non-GAAP financial measures by excluding the impact of share-based compensation expenses, amortization of intangible assets resulting from business acquisitions and the tax effects of the non-GAAP adjustments, which are non-cash expenses. The Company believes that the non-GAAP financial measures facilitate comparisons of operating performance from period to period and company to company by adjusting for potential impacts of items, which the Company’s management considers to be indicative of its operating performance. The Company believes that the non-GAAP financial measures provide useful information to investors and others in understanding and evaluating the Company’s consolidated results of operations in the same manner as they help the Company’s management.

 

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The presentation of the non-GAAP financial measures may not be comparable to similarly titled measures presented by other companies. The use of the non-GAAP financial measures has limitations as an analytical tool, and investors should not consider them in isolation from or as a substitute for analysis of our results of operations or financial condition as reported under U.S. GAAP. For more information on the non-GAAP financial measures, please see the tables captioned “Unaudited Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this press release.

 

Exchange Rate Information

 

This announcement contains translations of certain Renminbi amounts into U.S. dollars at a specified rate solely for the convenience of the reader. Unless otherwise noted, all translations from Renminbi to U.S. dollars were made at a rate of RMB7.2993 to US$1.00, the exchange rate in effect as of December 31, 2024 as set forth in the H.10 statistical release of the Federal Reserve Board.

 

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Safe Harbor Statement

 

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC and the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

 

For investor and media inquiries, please contact:

 

Zhihu Inc.

Email: ir@zhihu.com

 

Christensen Advisory

Roger Hu

Tel: +86-10-5900-1548

Email: zhihu@christensencomms.com

 

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ZHIHU INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(All amounts in thousands, except share, ADS, per share data and per ADS data)

 

   For the Three Months Ended  For the Year Ended 
  

December 31,

2023

  

September 30,

2024

  

December 31,

2024

 

December 31,

2023

  

December 31,

2024

 
   RMB   RMB   RMB   US$  RMB   RMB   US$ 
Revenues:                           
Marketing services  465,153   256,631   315,940   43,284  1,652,992   1,247,092   170,851 
Paid membership  455,906   459,387   420,215   57,569  1,826,557   1,761,978   241,390 
Vocational training  169,272   105,058   83,984   11,506  565,585   468,111   64,131 
Others  47,966   23,944   39,073   5,353  153,755   121,724   16,676 
Total revenues  1,138,297   845,020   859,212   117,712  4,198,889   3,598,905   493,048 
Cost of revenues  (465,197)  (304,879)  (318,547)  (43,641) (1,903,041)  (1,418,076)  (194,276)
Gross profit  673,100   540,141   540,665   74,071  2,295,848   2,180,829   298,772 
                            
Selling and marketing expenses  (527,604)  (388,049)  (316,198)  (43,319) (2,048,090)  (1,599,186)  (219,088)
Research and development expenses  (232,585)  (179,261)  (146,613)  (20,086) (901,452)  (732,553)  (100,359)
General and administrative expenses  (91,069)  (57,161)  (65,988)  (9,040) (418,531)  (330,173)  (45,234)
Total operating expenses  (851,258)  (624,471)  (528,799)  (72,445) (3,368,073)  (2,661,912)  (364,681)
                            
(Loss)/Income from operations  (178,158)  (84,330)  11,866   1,626  (1,072,225)  (481,083)  (65,909)
                            
Other income/(expenses):                           
Investment income  12,279   13,679   13,049   1,788  41,695   65,441   8,965 
Interest income  38,828   31,136   26,311   3,605  158,671   114,964   15,750 
Fair value change of financial instruments  14,780   6,887   30,698   4,206  (5,170)  78,405   10,741 
Exchange (losses)/gains  (937)  (1,097)  1,701   233  97   1,013   139 
Others, net  15,032   23,799   113   15  49,236   42,902   5,878 
                            
(Loss)/Income before income tax  (98,176)  (9,926)  83,738   11,473  (827,696)  (178,358)  (24,436)
Income tax (expenses)/benefits  (4,929)  949   2,663   365  (11,832)  9,391   1,287 
Net (loss)/income  (103,105)  (8,977)  86,401   11,838  (839,528)  (168,967)  (23,149)
Net income attributable to noncontrolling interests  (666)  (1,514)  (127)  (17) (4,113)  (2,835)  (388)
Net (loss)/income attributable to Zhihu Inc.’s shareholders  (103,771)  (10,491)  86,274   11,821  (843,641)  (171,802)  (23,537)
                            
Net (loss)/income per share                           
Basic  (0.36)  (0.04)  0.34   0.05  (2.82)  (0.63)  (0.09)
Diluted  (0.36)  (0.04)  0.33   0.05  (2.82)  (0.63)  (0.09)
                            
Net (loss)/income per ADS (One ADS represents three Class A ordinary shares)                           
Basic  (1.07)  (0.11)  1.01   0.14  (8.46)  (1.88)  (0.26)
Diluted  (1.07)  (0.11)  1.00   0.14  (8.46)  (1.88)  (0.26)
                            
Weighted average number of ordinary shares outstanding                           
Basic  291,056,615   277,309,431   256,257,971   256,257,971  299,132,894   273,560,865   273,560,865 
Diluted  291,056,615   277,309,431   259,990,323   259,990,323  299,132,894   273,560,865   273,560,865 

 

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ZHIHU INC.

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (CONTINUED)

(All amounts in thousands, except share, ADS, per share data and per ADS data)

 

 

   For the Three Months Ended   For the Year Ended 
  

December 31,

2023

  

September 30,

2024

  

December 31,

2024

  

December 31,

2023

  

December 31,

2024

 
   RMB   RMB   RMB   US$   RMB   RMB   US$ 
Share-based compensation expenses included in:                             
Cost of revenues  1,575   1,016   (314)  (43)   9,751   3,949   542 
Selling and marketing expenses  (7,001)  547   269   37    13,882   (1,975)  (271)
Research and development expenses  (57)  6,233   (6,436)  (882)   49,847   7,916   1,084 
General and administrative expenses  12,983   (14,767)  14,261   1,954    91,176   49,372   6,764 

 

 

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ZHIHU INC.

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(All amounts in thousands)

 

  

As of December 31,

2023

  

As of December 31,

2024

 
   RMB   RMB   US$ 
ASSETS            
Current assets:               
Cash and cash equivalents   2,106,639    3,999,160    547,883 
Term deposits   1,586,469    320,088    43,852 
Short-term investments   1,769,822    538,816    73,817 
Restricted cash   -    900    123 
Trade receivables   664,615    420,636    57,627 
Amounts due from related parties   18,319    41,588    5,698 
Prepayments and other current assets   232,016    163,446    22,392 
Total current assets   6,377,880    5,484,634    751,392 
Non-current assets:               
Property and equipment, net   10,849    8,490    1,163 
Intangible assets, net   122,645    54,534    7,471 
Goodwill   191,077    126,344    17,309 
Long-term investments, net   44,621    51,176    7,011 
Right-of-use assets    40,211    7,151    980 
Other non-current assets    7,989    623    85 
Total non-current assets   417,392    248,318    34,019 
Total assets   6,795,272    5,732,952    785,411 
LIABILITIES AND SHAREHOLDERS’ EQUITY               
Current liabilities               
Accounts payable and accrued liabilities   1,038,531    835,688    114,489 
Salary and welfare payables   342,125    275,260    37,710 
Taxes payables    21,394    22,081    3,025 
Contract liabilities   303,574    235,539    32,269 
Amounts due to related parties   26,032    6,825    935 
Short term lease liabilities    42,089    17,308    2,371 
Other current liabilities   171,743    131,955    18,078 
Total current liabilities   1,945,488    1,524,656    208,877 
Non-current liabilities               
Long term lease liabilities   3,642    1,823    250 
Deferred tax liabilities   22,574    6,830    936 
Other non-current liabilities   121,958    3,957    541 
Total non-current liabilities   148,174    12,610    1,727 
Total liabilities   2,093,662    1,537,266    210,604 
                
Total Zhihu Inc.’s shareholders’ equity   4,599,810    4,136,123    566,647 
Noncontrolling interests   101,800    59,563    8,160 
Total shareholders’ equity   4,701,610    4,195,686    574,807 
                
Total liabilities and shareholders’ equity   6,795,272    5,732,952    785,411 

 

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ZHIHU INC.

UNAUDITED RECONCILIATIONS OF GAAP AND NON-GAAP RESULTS

(All amounts in thousands)

 

   For the Three Months Ended   For the Year Ended 
  

December 31,

2023

  

September 30,

2024

  

December 31,

2024

  

December 31,

2023

  

December 31,

2024

 
   RMB   RMB   RMB   US$   RMB   RMB   US$ 
(Loss)/Income from operations  (178,158)   (84,330)  11,866   1,626    (1,072,225)  (481,083)  (65,909)
Add:                              
Share-based compensation expenses  7,500    (6,971)  7,780   1,066    164,656   59,262   8,119 
Amortization of intangible assets resulting from business acquisitions  5,365    3,490   3,490   478    19,585   16,460   2,255 
Adjusted (loss)/income from operations  (165,293)   (87,811)  23,136   3,170    (887,984)  (405,361)  (55,535)
                               
Net (loss)/income  (103,105)   (8,977)  86,401   11,838    (839,528)  (168,967)  (23,149)
Add:                              
Share-based compensation expenses  7,500    (6,971)  7,780   1,066    164,656   59,262   8,119 
Amortization of intangible assets resulting from business acquisitions  5,365    3,490   3,490   478    19,585   16,460   2,255 
Tax effects on non-GAAP adjustments  (1,069)   (600)  (600)  (82)   (3,806)  (3,025)  (414)
Adjusted net (loss)/income  (91,309)   (13,058)  97,071   13,300    (659,093)  (96,270)  (13,189)

 

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