WWE® (NYSE: WWE) today announced that WWE Backlash®, which emanated from the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico, became WWE’s highest-grossing and most-viewed Backlash in company history.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230508005412/en/

WWE® DELIVERS RECORD-BREAKING BACKLASH IN PUERTO RICO (Photo: Business Wire)

Viewership of Backlash saw a 28 percent increase versus the record set in 2022. The event, which featured Bad Bunny, the most-streamed music artist in the world, marked the largest gate ever for any WWE event held in Puerto Rico and the largest gate in the history of Backlash.

More than 34,800 fans descended on San Juan, Puerto Rico, for back-to-back sellout nights of SmackDown (16,896 attendees) and Backlash (17,944 attendees). It also marked the most social Backlash of all-time, led by over 40 million views of the San Juan Street Fight featuring Bad Bunny vs. Damien Priest. The hashtag #WWEBacklash, accompanied by a custom Bad Bunny emoji, trended No. 1 across the entire evening of sports.

In addition, Backlash broke merchandise and sponsorship records. As the first-ever WWE event under the expanded partnership with Fanatics overseeing the on-site event retail experience, top-selling items included the WWE Backlash and LWO Puerto Rico t-shirts. Sponsorship revenue surpassed any Backlash event in history, breaking last year’s record with a 98 percent year-on-year increase through partnerships with Netflix’s FUBAR, Mike’s Harder Lemonade and Xfinity.

About WWE

WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 1 billion homes worldwide in 25 languages through world-class distribution partners including NBCUniversal, FOX, BT Sport, Sony India and Rogers. The award-winning WWE Network includes all premium live events, scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States, NBCUniversal’s streaming service, Peacock, is the exclusive home to WWE Network.

Additional information on WWE can be found at wwe.com and corporate.wwe.com.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to: entering, maintaining and renewing major distribution and event agreements; WWE Network (including the risk that we are unable to attract, retain and renew subscribers); our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive, rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights, our need to protect those rights, and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including, without limitation, claims alleging traumatic brain injury; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy norms and regulations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness including our convertible notes; litigation; our potential failure to meet market expectations for our financial performance, which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs, and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale, or the perception of possible sales, of those shares could lower our stock price; and the volatility of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company’s business, please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings, including, but not limited to, our annual report on Form 10-K and quarterly reports on Form 10-Q.

Media: WWE Joel Zietcer Joel.Zietcer@wwecorp.com Investors: Seth Zaslow 203 352 1026 Seth.Zaslow@wwecorp.com

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