SNICKERS® and WWE® 2K23 Named Presenting
Partners of WrestleMania 39
Mars, Take-Two Interactive and WWE today announced that
SNICKERS® and WWE® 2K23 will return as joint Presenting
Partners of WrestleMania, which takes place Saturday, April 1 and
Sunday, April 2, 2023 at SoFi Stadium in Los Angeles.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230222005284/en/
MARS AND 2K RENEW JOINT WRESTLEMANIA®
PARTNERSHIP (Graphic: Business Wire)
Following a successful co-promotion at last year’s WrestleMania,
which marked the first time two brands served as Presenting
Partners for WWE’s pop culture extravaganza, the partnership
continues at WrestleMania 39.
Ahead of the biggest matches of the year at WrestleMania,
SNICKERS and WWE 2K23 will continue their multi-platform campaign
from last year on the Road to WrestleMania.
“The SNICKERS brand is thrilled to be back as one of the
presenting sponsors of WrestleMania 39,” said Ray Amati, Director
of Media, Mars Wrigley. “Over the years we have seen the passion of
WWE fans and know they are always hungry for high quality
entertainment, which we look forward to delivering alongside our
partners. SNICKERS will continue to be a solution for fans when
they feel out of sorts before, during or after WrestleMania."
“We’re excited to come back even stronger and co-present
WrestleMania 39 with SNICKERS as we tag team for WWE’s biggest
event of the year,” said Alfie Brody, Vice President of Global
Marketing Strategy at 2K. “Like our WWE 2K23 cover
Superstar, John Cena, we’ll ‘Never Give Up’ as we take on SNICKERS
head-to-head and provide fans with engaging content leading up to
the main event matches.”
“Last year we brought together two of our most-tenured brand
partners for WrestleMania and it’s exciting to continue the
partnership as WrestleMania goes Hollywood in April,” said Craig
Stimmel, WWE Senior Vice President of Global Sales and
Partnerships.
Both brands will be showcased during WWE’s flagship TV programs
Monday Night Raw on USA Network and Friday Night SmackDown on FOX
leading up to WrestleMania, as well as during the WrestleMania
Kickoff Show and WrestleMania each day on Peacock. The partnership
also includes custom digital and social content on WWE.com and
WWE’s YouTube channel, which is the No. 1 most-viewed sports
channel in the world.
For more information on WWE 2K23, visit the game’s official
website for a full breakdown of the pre-order details, become a fan
on Facebook, follow the game on Twitter and Instagram using the
hashtag #WWE2K23 or subscribe on YouTube.
WrestleMania 39 takes place Saturday, April 1 and Sunday, April
2 live from SoFi Stadium in Los Angeles. Limited tickets are still
available via ticketmaster.com
About Mars, Incorporated
Mars is a family-owned business with more than a century of
history making diverse products and offering services for people
and the pets people love. With more than $35 billion in sales, we
produce some of the world's best-loved brands: M&M's®,
SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®,
WHISKAS®, IAMS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS
DRINKS and COCOAVIA®. Alongside our consumer brands, we proudly
take care of half of the world's pets through our nutrition, health
and services businesses such as Banfield Pet Hospitals™,
BluePearl®, Linnaeus, AniCura, VCA™ and Pet Partners™.
Headquartered in McLean, VA, Mars operates in more than 80
countries. The Mars Five Principles – Quality, Responsibility,
Mutuality, Efficiency and Freedom – inspire its more than 100,000
Associates to create value for all its partners and deliver growth
they are proud of every day. For more information about Mars,
please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn,
Instagram and YouTube.
About Take-Two
Interactive
Headquartered in New York City, Take-Two Interactive Software,
Inc. is a leading developer, publisher, and marketer of interactive
entertainment for consumers around the globe. We develop and
publish products principally through Rockstar Games, 2K, Private
Division, and T2 Mobile Games. Our products are designed for
console systems and personal computers, including smartphones and
tablets, and are delivered through physical retail, digital
download, online platforms, and cloud streaming services. The
Company’s common stock is publicly traded on NASDAQ under the
symbol TTWO. For more corporate and product information please
visit our website at www.take2games.com.
About 2K
Founded in 2005, 2K develops and publishes interactive
entertainment for video game consoles, personal computers, and
mobile devices, with product availability including physical retail
and digital download. The Company is home to many talented
development studios, including Visual Concepts, Firaxis Games,
Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, and HB
Studios. 2K’s portfolio currently includes several AAA, sports, and
entertainment brands, including global powerhouse NBA® 2K; renowned
BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization® and XCOM®
brands; popular WWE® 2K and WWE® SuperCard franchises; as well as
the critically and commercially acclaimed PGA TOUR® 2K. Additional
information about 2K and its products may be found at 2k.com and on
the Company’s official social media channels.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The Company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family-friendly entertainment on its television
programming, premium live events, digital media and publishing
platforms. WWE’s TV-PG programming can be seen in more than 1
billion homes worldwide in 30 languages through world-class
distribution partners including NBCUniversal, FOX, BT Sport, Sony
India and Rogers. The award-winning WWE Network includes all
premium live events, scheduled programming and a massive
video-on-demand library and is currently available in more than 180
countries. In the United States, NBCUniversal’s streaming service,
Peacock, is the exclusive home to WWE Network.
Additional information on WWE can be found at wwe.com and
corporate.wwe.com.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to: entering, maintaining and renewing major distribution and event
agreements; WWE Network (including the risk that we are unable to
attract, retain and renew subscribers); our need to continue to
develop creative and entertaining programs and events; the
possibility of a decline in the popularity of our brand of sports
entertainment; the continued importance of key performers and the
services of Vincent K. McMahon; possible adverse changes in the
regulatory atmosphere and related private sector initiatives; the
highly competitive, rapidly changing and increasingly fragmented
nature of the markets in which we operate and greater financial
resources or marketplace presence of many of our competitors;
uncertainties associated with international markets including
possible disruptions and reputational risks; our difficulty or
inability to promote and conduct our live events and/or other
businesses if we do not comply with applicable regulations; our
dependence on our intellectual property rights, our need to protect
those rights, and the risks of our infringement of others’
intellectual property rights; the complexity of our rights
agreements across distribution mechanisms and geographical areas;
potential substantial liability in the event of accidents or
injuries occurring during our physically demanding events
including, without limitation, claims alleging traumatic brain
injury; large public events as well as travel to and from such
events; our feature film business; our expansion into new or
complementary businesses and/or strategic investments; our computer
systems and online operations; privacy norms and regulations; a
possible decline in general economic conditions and disruption in
financial markets; our accounts receivable; our indebtedness
including our convertible notes; litigation; our potential failure
to meet market expectations for our financial performance, which
could adversely affect our stock; Vincent K. McMahon exercises
control over our affairs, and his interests may conflict with the
holders of our Class A common stock; a substantial number of shares
are eligible for sale by the McMahons and the sale, or the
perception of possible sales, of those shares could lower our stock
price; and the volatility of our Class A common stock. In addition,
our dividend is dependent on a number of factors, including, among
other things, our liquidity and historical and projected cash flow,
strategic plan (including alternative uses of capital), our
financial results and condition, contractual and legal restrictions
on the payment of dividends (including under our revolving credit
facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the
date made and are subject to change without any obligation on the
part of the Company to update or revise them. Undue reliance should
not be placed on these statements. For more information about risks
and uncertainties associated with the Company’s business, please
refer to the “Management’s Discussion and Analysis of Financial
Condition and Results of Operations” and “Risk Factors” sections of
the Company’s SEC filings, including, but not limited to, our
annual report on Form 10-K and quarterly reports on Form 10-Q.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230222005284/en/
Mars Media Contact Angelina
Franco Mars Wrigley 862-217-3158 Angelina.Franco@effem.com
Alex Snow Weber Shandwick 636-591-4802
asnow@webershandwick.com
WWE 2K23 Media Contact Al Stavola
415-483-8453 Al.Stavola@2K.com
WWE Media Contact Greg Domino
973-620-1025 Greg.Domino@wwecorp.com
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