Co-Branded Collections Include New Home
Furnishings for Kids and Teens in Nature-Inspired Styles
Pottery Barn Kids, Pottery Barn Teen, and West Elm Kids,
portfolio brands of Williams-Sonoma, Inc. (NYSE: WSM), the world’s
largest digital-first, design-led and sustainable home retailer,
today announce new collections for kids and teens as part of a
collaboration with renowned interior designer, Sarah Sherman
Samuel. The new multi-brand collaboration is Samuel’s first and
only home furnishings partnership in the children’s home
furnishings market. Every piece within the co-branded collections
was thoughtfully designed to encompass Samuel’s whimsical yet
modern aesthetic with the industry-leading safety, sustainability
and craftsmanship standards of the West Elm Kids, Pottery Barn Kids
and Pottery Barn Teen brands. The collections are available now and
include furniture, accessories and textiles designed to grow with
your family.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20220502005045/en/
Sarah Sherman Samuel x West Elm Kids x
Pottery Barn Kids (Photo: Business Wire)
“Landscapes and the soft shapes found in nature inspired both
the design silhouettes and thoughtful materials for this
collaboration,” said Allison Spampanato, Senior Vice President of
Product Development, Pottery Barn Kids and Pottery Barn Teen.
“Pottery Barn Kids and Pottery Barn Teen have a deeply rooted
commitment to designing pieces that are better for people and the
planet. The collection includes organic cotton, GREENGUARD gold
certified furniture and supports responsible forest management
using FSC-certified wood.”
“We had so much fun partnering with Sarah to bring her designs
to life,” said Jeffrey Hannoosh, Senior Vice President of Product
Development, West Elm. “The extensive breadth of products, elevated
and playful materiality, and thoughtful details in this collection
reflect Sarah’s vision and highlight West Elm’s commitment to
forward design for all ages.”
Samuel drew inspiration for the collaboration from the two
places she has called home when designing each piece in the
collection: the desert and the forest. These two settings are used
in juxtaposition, resulting in textural, abstract pieces in unique
shapes and colors. Samuel was also inspired by her own experience
as a mother, utilizing the color palettes from her own children’s
bedrooms in pieces like the sand-toned bunk bed. The imaginative
collection is rooted in references to nature that are playful yet
sophisticated, so each piece can grow with the child or teen.
Geometric patterns, curved lines, and hand-drawn scallop detailing,
seen in the furniture and textiles, appear soft and welcoming to
the eye. Each design was thoughtfully crafted to give kids and
teens the opportunity to mix and match for a space that is both
artful and modern.
“Partnering with Pottery Barn Kids, Pottery Barn Teen and West
Elm Kids on my first children’s home furnishings collection is a
special moment for me, especially as a mother,” said Sarah Sherman
Samuel. “This collaboration is close to my heart, deeply inspired
by my own children, personal sense of awe for nature and love of
texture and shape.”
To learn more about the collection, visit
www.potterybarnkids.com/sarahshermansamuel,
www.potterybarnteen.com/sarahshermansamuel and
www.westelmkids.com/sarahshermansamuel. Join the conversation on
social media with @potterybarnkids, @potterybarnteen, @westelmkids
and @sarahshermansamuel.
ABOUT POTTERY BARN KIDS
Introduced in 1999, Pottery Barn Kids offers exclusive home
furnishings available online and in stores globally to create
kid-friendly, eco-conscious, stylish, and innovative spaces.
Pottery Barn Kids’ mission is to bring the utmost in quality
design, sustainability, and safety into every family’s home.
Products are rigorously tested to meet the highest child safety
standards and are expertly crafted from the best materials to last
beyond the childhood years. Pottery Barn Kids is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT POTTERY BARN TEEN
Introduced in 2003, Pottery Barn Teen offers home furnishings
and solutions to create spaces that reflect who teens are and how
they live. Available online and in stores globally, Pottery Barn
Teen brings the best in quality design with a focus on eco-friendly
and sustainable materials that have a low impact on the
environment. Pottery Barn Dorm, launched in 2010, is Pottery Barn
Teen’s offering of dorm furniture and essentials with the same
quality and commitment to style. Pottery Barn Teen is a member of
Williams-Sonoma, Inc. (NYSE:WSM) and participates in The Key
Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the family of brands.
ABOUT WEST ELM KIDS
Born in Brooklyn in 2002, West Elm is a global design company
dedicated to transforming people’s lives and spaces through
creativity, style, and purpose. West Elm Kids debuted in 2021. It
introduces the brand’s original, modern designs and ‘Good Design’
approach to an array of GREENGUARD, Fair Trade Certified™, and 100
percent organic cotton products. West Elm Kids today features more
than 2,000 products for baby, kids, and teens. West Elm is a part
of Williams-Sonoma, Inc. (NYSE:WSM), the world's largest
digital-first, design-led and sustainable home retailer, and
participates in The Key Rewards, a free-to-join loyalty program
that offers members exclusive benefits across the fleet of
best-in-class brands.
ABOUT SARAH SHERMAN
SAMUEL
Sarah Sherman Samuel is a multidisciplinary designer with a
celebrity clientele, who splits her time between Los Angeles,
California and Grand Rapids, Michigan. Her holistic design approach
spans interiors, textiles, furniture and decorative arts. Sarah is
known for effortlessly combining styles to create distinctive
spaces that are relaxed but edited and modern but warm. Her work
has been featured on the covers of Architectural Digest, Domino
Magazine, Living etc., and Sunset Magazine as well as in the pages
of Elle Decoration, Dwell Magazine, Traditional Home and Interior
Design Magazine. Deeply inspired by the natural world, Sarah looks
to nature’s juxtaposition of materiality, pattern, texture, and
patina to inspire a grounded yet organic feeling in the spaces she
designs. Her work follows a wabi-sabi approach, finding
authenticity in the unexpected and warmth in the imperfect. She
believes that a home should be a true reflection of its
inhabitants, a sanctuary whose story will unfold alongside its
owners. To help anchor that story, Sarah takes a truly
comprehensive approach, touching every element of designing a
space. From siting a new-build to textile design, restoring the
bones of a 200-year-old relic to bespoke furniture design, custom
built-ins to wallpaper designs, Sarah takes a holistic approach to
helping her clients create their home’s story. She applies a
similar narrative philosophy to her commercial projects. The result
is a design ethos that feels purposeful yet uncontrived, raw yet
polished, structured yet whimsical, much like nature itself. The
SSS Design studio was founded in Los Angeles in 2014 and is
currently nestled in the woods of West Michigan with clients across
the US.
WSM-PR
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220502005045/en/
Molly Terrell Public Relations, Pottery Barn Kids & Pottery
Barn Teen mterrell@wsgc.com
Whitney Woodard Public Relations, West Elm Kids
wlwoodard@wsgc.com
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