Nearly Half of Mobile Sports Bettors Reduced Discretionary Spending at the End of 2022
02 Februar 2023 - 2:00PM
Nearly half of consumers who engaged in mobile sports betting (49%)
reduced discretionary spending in Q4 2022, according to new
research by TransUnion (NYSE: TRU). This included Millennials and
high-value bettors—those who spend $500+ per month—both of which
are key segments for the gaming industry and generally represent
high-income earners.
The trend is largely due to concerns over the economy, as half
of mobile sports bettors believe the U.S. is currently in a
recession, while nearly 40% believe the U.S. will enter a recession
in 2023. Consequently, the number of consumers who engaged in
mobile sports betting dropped from 19% in Q2 2022 to 11% in Q4
2022.
The research comprised an online survey of 2,835 adults in
November 2022, as well as an analysis of gaming industry
performance and consumer liquidity, leveraging TransUnion’s
proprietary CreditVision® attributes. A full report of the findings
is available in the new “Online Sports Betting
Study.”
“While Millennials and high-value bettors have held back from
gaming, operators should focus their efforts to stay engaged with
them,” said Declan Raines, head of U.S. Gaming at TransUnion.
“These groups are a key market segment and, given their optimism
for personal finances over the next 12 months, are much more likely
to become return players when the economy bounces back.”
A complex consumer segmentHigh-value bettors
show considerably greater signs of resilience compared to mobile
sports bettors in general and non-sports bettors. This includes
levels of income, optimism over future income, and increased
discretionary spending. However, this group also shows greater
signs of distress, with increased usage of retirement savings and
intent to cut back on discretionary spending, as well as increasing
their usage of available credit.
Financial Health in Q4 2022: High-Value
Bettors | Mobile Sports Bettors | Non-Sports Bettors
Positive Indicators |
|
Household Finances Better Than Planned |
Income Increased in Past Three Months |
Optimistic About Household Income Over Next 12
Months |
HVB |
83% |
85% |
82% |
MSB |
54% |
54% |
75% |
NSB |
19% |
20% |
50% |
Negative Indicators |
|
Used Retirement Savings in Past Three Months |
Cut back on discretionary spending |
Increased usage of available credit |
HVB |
33% |
44% |
34% |
MSB |
15% |
49% |
31% |
NSB |
11% |
59% |
16% |
*HVB (High-Value Bettor) | MSB (Mobile Sports
Bettor) | NSB (Non-Sports Bettor)
Both positive and negative indicators should be caveated by
comparison to findings from Q2 2022. For example, fewer mobile
sports bettors saw their incomes increase in Q4 compared to Q2—and
fewer reported optimism for increased income over the next 12
months. Conversely, the number of mobile sports bettors who used
retirement savings and increased usage of available credit fell in
Q4 2022.
Here again, high-value bettors managed to buck some of these
trends. When looking at increased incomes, high-value bettors did
manage to do better in Q4, albeit by a small degree (85% in Q4 vs.
82% in Q2).
“Mobile sports bettors are not monolithic, especially in the
high-value segment,” said Raines. “As operators are focused on
acquiring and retaining a sustainable pool of players, they’ll need
access to rich data sources to help them identify sustainable
players.”
For more information about the research, read the
“Online Sports Betting Study.”
RESEARCH METHODOLOGY This online survey of
2,835 adults was conducted Nov. 1–9, 2022, by TransUnion in
partnership with third-party research provider, Dynata. Adults
18 years of age and older residing in the United States were
surveyed using an online research panel method across a combination
of desktop, mobile, and tablet devices. Survey questions were
administered in English. All states are represented in the study
survey responses. To ensure general population sample
representativeness across United States resident
demographics, the survey included quotas to balance responses
to the census statistics on the dimensions of age, gender,
household income, race, and region. Generations are defined as
follows: Gen Z, born 1995–2004; Millennials, born 1980–1994; Gen X,
born 1965–1979; and Baby Boomers, born 1944–1964. These research
results are unweighted and statistically significant at a 95%
confidence level within ±1.84 percentage points based on calculated
error margin. Please note some chart percentages may not add up to
100% due to rounding or multiple answers being accepted.
About TransUnion (NYSE: TRU)TransUnion is a
global information and insights company that makes trust possible
in the modern economy. We do this by providing an
actionable picture of each person so they can be reliably
represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good®.
A leading presence in more than 30 countries across five
continents, TransUnion provides solutions that help create economic
opportunity, great experiences and personal empowerment for
hundreds of millions of people.
http://www.transunion.com/business
Contact |
Dave
Blumberg |
|
TransUnion |
|
|
E-mail |
dblumberg@transunion.com |
|
|
Telephone |
312-972-6646 |
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