Neustar announces identity resolution solution in AWS Clean Rooms
01 Februar 2023 - 12:00AM
Business Wire
Neustar, Inc., a TransUnion company, announced today the launch
of a new solution offering for AWS Clean Rooms by Amazon Web
Services (AWS). Neustar’s Unified Identity solution for AWS Clean
Rooms reinforces Neustar’s commitment in championing
privacy-enhanced identity resolution and data collaboration.
Last November, at AWS re:Invent 2022, AWS Clean Rooms was
announced as a new analytics service that helps companies across
industries and their partners easily and securely analyze and
collaborate on their combined datasets—without sharing or revealing
underlying data. The Neustar solution integration for AWS Clean
Rooms launching today allows brands, agencies, and publishers to
effectively connect and enrich disparate first- and second-party
data sources, improving their ability to build, reach and convert
high value audiences across media channels.
“Neustar’s collaboration with AWS Clean Rooms gives customers
the ability to resolve identity fragments to actual consumers in
the real world and improve their match rates to clean room
partners,” said Ryan Engle, VP of Identity Solutions at Neustar.
“Together with AWS, we can better enable a privacy-first world with
consumer trust at its heart, enhanced by the power of
identity.”
Neustar’s solution allows AWS Clean Rooms customers to use
Neustar’s identity graph and machine learning capabilities to
resolve offline and online identifiers by responsibly connecting
disparate events, location, and device data. Customers often
struggle with low match rates between consumer data sets, impacting
their ability to execute analytics or create scaled audiences.
Neustar’s Unified Identity can increase match rates and provide
rich attributes for new segmentations. With this solution, brands,
agencies, and publishers can move forward with confidence to unlock
new insights, build more effective audiences, and measure the
impact of marketing as identity enhances their data.
“With Neustar Unified Identity for AWS Clean Rooms, AWS
customers are empowered to securely collaborate with one another
using Neustar’s market leading identity resolution solutions,” said
Adam Solomon, Head of Worldwide Data Collaboration &
Interoperability Solutions at AWS. “We are excited about Neustar’s
vision to meet AWS customers where their data lives and help them
deploy Neustar Unified Identity within AWS Clean Rooms alongside
its built-in, privacy-enhancing controls.”
AWS Clean Rooms make it easier for customers and their partners
to analyze and work on their collective datasets to get audience
insights, advertising measurement, and advertising attribution
without sharing or revealing underlying data with one another. With
many companies storing data on AWS, including leading brands, media
publishers, and their collaborators, AWS Clean Rooms now makes it
easier for AWS customers to work with each other without needing to
move data out of AWS or load it into another platform. Together
with Neustar’s Unified Identity solution offering, these
capabilities make it easier for advertising and marketing customers
to incorporate more insights into campaigns to improve reach,
relevancy, frequency, and measurement while protecting consumer
data.
AWS Clean Rooms is a featured service for AWS for Advertising
& Marketing, a comprehensive set of purpose-built services and
solutions and 150+ AWS Partner offerings to help customers innovate
faster, operate efficiently, and interoperate together across five
solution areas: audience & customer data management,
privacy-enhanced data collaboration, ad intelligence &
measurement, ad platforms, and digital customer experience. For
more information on AWS for Advertising & Marketing, visit
https://aws.amazon.com/advertising-marketing/.
Neustar is a launch partner of AWS Clean Rooms. Customers can
begin to use Neustar with AWS Clean Rooms immediately here: Neustar
Unified Identity.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that
makes trust possible in the modern economy. We do this by providing
an actionable picture of each person so they can be reliably
represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good®. A leading presence in more than 30
countries across five continents, TransUnion provides solutions
that help create economic opportunity, great experiences, and
personal empowerment for hundreds of millions of people.
https://www.transunion.com
About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity
resolution providing the data and technology that enable trusted
connections between companies and people at the moments that matter
most. Neustar offers industry-leading solutions in marketing, risk
and communications that responsibly connect data on people, devices
and locations, continuously corroborated through billions of
transactions. Learn how your company can benefit from the power of
trusted connections. home.neustar
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230131005744/en/
Neustar Marketing Solutions Media Contact Danielle
DeVoren KCSA for Neustar, a TransUnion company 212-896-1272
TransUnion@kcsa.com
TransUnion (NYSE:TRU)
Historical Stock Chart
Von Mär 2024 bis Apr 2024
TransUnion (NYSE:TRU)
Historical Stock Chart
Von Apr 2023 bis Apr 2024