Neustar Announces Winners of the 2022 ANA Genius Awards for Marketing Analytics
31 Oktober 2022 - 3:47PM
Business Wire
2022 winners include Hilton, Prudential,
PepsiCo, and Sanofi for best-in-class marketing analytics
Neustar, a TransUnion company, announced today the winners of
the ANA Genius Awards at the ANA Masters of Marketing conference in
Orlando, Fla. The annual ANA Genius Awards is a well-regarded
global awards program that recognizes the achievements of
organizations for using advanced marketing analytics.
The program is celebrating its ninth year and is presented by
Neustar, a TransUnion company. The 2022 winners include Hilton,
Prudential, PepsiCo, and Sanofi across four categories for
demonstratable excellence in the use of advanced marketing
analytics to improve business outcomes.
“We would like to congratulate this year’s Genius Awards winners
on their outstanding achievements and for their ongoing commitment
to data-driven marketing,” said Brett House, global vice president,
marketing solutions at Neustar, a TransUnion company. “One of our
goals is to help clients gain a better understanding of the
marketing measurement future. The Genius Awards showcases
organizations’ best-in-class uses of advanced marketing analytics
and their impact on business performance.”
The 2022 ANA Genius Awards winners are:
- Marketing Analytics Adoption: Hilton
- Marketing Analytics Growth: Prudential
- Marketing Analytics Innovation: PepsiCo
- Marketing Analytics Storytelling: Sanofi
The winners for each category receive their share of a $100,000
prize to be donated to a charity of their choosing. The winners
were chosen by a respected panel of 10 industry experts
representing the top brands, platforms, consultancies, and agencies
across the world of advertising.
“As we approach nearly a decade of presenting the Genius Awards,
we continue to see year after year the innovation and dedication of
organizations to the investment of data and analytics. We are proud
of this year’s winners and look forward to the exciting outcomes
they achieve,” said ANA CEO Bob Liodice.
To learn more about the 2022 ANA Genius Awards winners, visit
here. To gain additional insight into the strategies behind these
winning campaigns, register here for the upcoming December 15
half-day virtual event, presented by the ANA.
About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that
makes trust possible in the modern economy. We do this by providing
an actionable picture of each person so they can be reliably
represented in the marketplace. As a result, businesses and
consumers can transact with confidence and achieve great things. We
call this Information for Good®. A leading presence in more than 30
countries across five continents, TransUnion provides solutions
that help create economic opportunity, great experiences, and
personal empowerment for hundreds of millions of people.
https://www.transunion.com
About Neustar
Neustar, Inc., a TransUnion company, is a leader in identity
resolution providing the data and technology that enable trusted
connections between companies and people at the moments that matter
most. Neustar offers industry-leading solutions in marketing, risk
and communications that responsibly connect data on people, devices
and locations, continuously corroborated through billions of
transactions. Learn how your company can benefit from the power of
trusted connections. home.neustar
About the ANA
The ANA (Association of National Advertisers)’s mission is to
drive growth for marketing professionals, for brands and
businesses, and for the industry. Growth is foundational for all
participants in the ecosystem. The ANA seeks to align those
interests by leveraging the 12-point ANA Growth Agenda, which has
been endorsed and embraced by the ANA Board of Directors and the
Global CMO Growth Council. The ANA’s membership consists of
1,400-plus domestic and international companies, including more
than 900 client-side marketers and nonprofit fundraisers and 500
marketing solutions providers (data science and technology
companies, ad agencies, publishers, media companies, suppliers, and
vendors). Collectively, ANA member companies represent 20,000
brands, engage 50,000 industry professionals, and invest more than
$400 billion in marketing and advertising annually.
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version on businesswire.com: https://www.businesswire.com/news/home/20221031005273/en/
Neustar Marketing Solutions Media Contact FINN Partners
for Neustar Erica McDonald Erica.mcdonald@finnpartners.com
ANA Media Contact John Wolfe Director of Communications
Jwolfe@ana.net
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