Petalfast Partners with Turning Point Brands to Expand Distribution of Zig-Zag
28 Juni 2022 - 02:00PM
Petalfast Inc., a full-spectrum marketing and sales agency for the
cannabis industry, announced a partnership with Turning Point
Brands, Inc. (NYSE: TPB), to drive distribution expansion of their
iconic rolling paper brand, Zig-Zag. Turning Point is a
manufacturer and distributor of national branded consumer products,
including alternative smoking accessories and consumables.
For over 140 years, Zig-Zag has been innovating and delivering
an elevated smoking experience to millions of people around the
world through its high-quality rolling papers. Turning Point
acquired the license to distribute Zig-Zag in North America in
1997. Since then, Turning Point has offered Zig-Zag in a wide range
of styles, including the classic French Orange, Organic Hemp,
Unbleached and Ultra-thin papers, to suit the needs of today's
consumer.
Under the terms of the agreement, Petalfast will provide full
service sales and marketing support to Zig-Zag and its full
complement of products in the cannabis retail channel throughout
the state of California.
“When a brand has a rich and impactful history, it opens the
door to a variety of powerful opportunities,” said Petalfast
CEO Jason Vegotsky. “We are excited to work with the Turning Point
team to drive Zig-Zag’s leading portfolio into new channels of
distribution while diversifying the Petalfast portfolio of
offerings for our retail customers. Modeling Zig-Zag’s success in
traditional retail outlets, like convenience stores, alongside the
Petalfast team’s marketing and sales expertise in the cannabis
industry, creates a real win-win combination.”
Turning Point’s go-to-market strategy, significant experience
navigating federal, state and local regulations, and powerful
distribution network has brought their portfolio of brands into
over 215,000 retail outlets in North America. The company sells a
wide range of products to adult consumers, from their classic
brands to next generation products, to fulfill today’s evolving
consumer preferences.
“We are excited by our new partnership with Petalfast as it is
highly complementary to our own efforts to leverage Zig-Zag’s
unique brand proposition and penetrate new channels to meet the
needs of today’s consumer,” said Summer Frein, Chief Marketing
Officer of Turning Point. Scott R. Grossman, Turning Point’s VP of
Corporate Development, added that “Petalfast has built an
impressive platform that clearly aligns with our company’s
strategic focus to further capitalize on the rapidly evolving
cannabinoid industry.”
About PetalfastPetalfast is the
first-of-its-kind full spectrum sales and marketing agency for the
cannabis industry. Petalfast helps cannabis brands achieve rapid
growth via its go-to-market accelerator program in California, and
through its full spectrum of agency services available to brands
nationally. Notable cannabis brands already engaged in the
Petalfast platform include Space Coyote, Emerald Sky, Bloom Brands,
and Yada Yada. The Company, through its incubator program Pilot by
Petalfast, also provides new and recently launched brands with
direct access to leading retailers and opportunities to gain
first-hand market analysis, while also offering select retailers
the opportunity to see future brands before they formally hit the
market.
About Turning Point Brands, Inc. Turning Point
Brands (NYSE: TPB) is a manufacturer, marketer and distributor of
branded consumer products including alternative smoking accessories
and consumables with active ingredients through its iconic Zig-Zag®
and Stoker’s® brands, and its emerging brands within the NewGen
segment. TPB’s products are available in more than 215,000 retail
outlets in North America, and on sites such as www.zigzag.com and
www.solacevapor.com. For the latest news and information about TPB
and its brands, please visit www.turningpointbrands.com.
Petalfast Media ContactJustin BernsteinMattio
Communicationsjustin@mattio.com
TPB Media ContactLouie ReforminaSenior Vice
President, CFOir@tpbi.com (502) 774-9238
Turning Point Brands (NYSE:TPB)
Historical Stock Chart
Von Feb 2024 bis Mär 2024
Turning Point Brands (NYSE:TPB)
Historical Stock Chart
Von Mär 2023 bis Mär 2024