Homebuilder's designer experts share nine
trends for the new year
SCOTTSDALE, Ariz., Dec. 8, 2022
/PRNewswire/ -- The way we perceive and interact with the
environment around us has a direct impact on our comfort, health
and happiness. For this reason, Taylor Morrison (NYSE: TMHC)
recognizes the importance of thoughtfully designed homes—from
flooring materials to furniture textures, lighting choices and
architectural design—and is committed to constructing functional,
efficient and stylish homes specially customized to anticipate
consumers needs and appeal to their emotions. For the fifth year in
a row, Taylor Morrison invited a group of design and architectural
experts to share the latest, highly anticipated home trends
centered around wellbeing:
- Meet the neighbors: If the pandemic proved
anything, it's that people crave frequent social interaction.
So much so that there's one popular design element making a big
comeback—centered all around bringing communities closer together.
"We are seeing more and more homeowners setting up inviting outdoor
seating areas right in their front yards," shared National Director
of Design and Model Experience Lee
Crowder. "By adding a few lounge chairs, a fire pit and some
cafe lighting, all of a sudden you have an incredible space where
you can enjoy being outside with your loved ones. As an added
bonus, you might even befriend your neighbors."
In addition to fostering a sense of community, front yard living
speaks to the overarching trend of indoor and outdoor connectivity.
"No matter where it is—be it the back, side or front of a home—more
connection between inside and outside living is a growing trend,"
explained Taylor Morrison's Vice President of Product Design
Brian Juedes. "And the addition of
fresh air and natural lighting also boasts important health
benefits."
- A new office offering: With remote and flexible
work here to stay, Taylor Morrison is incorporating a new iteration
of office spaces into its architectural plans. Known as "Tech
Spaces," these smaller alcoves conserve square footage and offer a
sense of comfort and privacy when working from home. "As long as
there are companies allowing employees the flexibility to work from
home, we need to accommodate that in our home designs. No one wants
to be working from a kitchen island anymore," shared Juedes. Rather
than sharing one full-sized office, homebuyers can opt for two
smaller tech spaces—which is especially beneficial for households
with multiple individuals working from home.
- Fire and spice: For the last three years, Taylor
Morrison has compiled a palette of paint colors for their 2023
Color Collection in collaboration with Sherwin-Williams. This
year's palette is centered around the paint company's 2023 Color of
the Year, Redend Point (SW 9081). "While overall warm and cozy, the
color is versatile and can be used with the same charcoals and
bright whites that we've seen trending for so long. Redend Point is
a good paint choice for a whole room without making the walls too
dark or overwhelming, but can also add a pop of color to cabinetry
or a kitchen island," Crowder said. In addition to Redend Point,
Taylor Morrison has included Foxhall
Green (SW 9184), Eider White (SW 7014)—part of Taylor
Morrison's interior paint colors—and Dorian
Gray (SW 7017) to show the versatility of combining a warm
tone with greys and whites.
- Warming up whites: The last few years have been
dominated by a simple color palette consisting of bright whites and
cool greys. Now moving away from this trend, many homeowners are
opting for more colorful design options. But what about those who
designed their homes around the all-white trend, and are now seeing
their homes phase out of style? "Adding soft, warm tones and light
wood accents can immediately add warmth and bring cool tones into
the new trends we are seeing today," Crowder shared.
Tying it back to Sherwin-Williams' Color of the Year, Redend Point
is an example of a warm color that pairs especially well with
cooler tones. "Named after a sandstone rock formation in the
United Kingdom, Redend Point is an
example of nature highlighting how some colors work well together.
In photos of the formation, you can see the reddish-sand color of
the rock wall paired with the gray pebbles on the beach. If nature
can pull off a combo of warm and cool colors, so can you," Crowder
encouraged.
- Clutter-free comfort: Organization is key to wellbeing,
especially with so many workers operating in a hybrid environment.
"Living in a home that works for your lifestyle makes life easier,"
said Crowder. "When you have a home that is in order, it creates a
calm and relaxing environment. You can spend more time with family
and less time stressing over your space."
Whether you're a DIYer or prefer professional assistance, help is
available at all price points. "You can hire incredible services
from 'The Home Edit' to come and personally organize your home. Or
you can watch their Netflix series, 'Get Organized with The Home
Edit,' and buy their line of products at Walmart or The Container
Store to do it yourself," shared Crowder.
- Elevation Fascination: Throughout the country, Craftsmen
and Farmhouse designs have reigned supreme over other elevation
styles. However, homeowners are starting to show an appetite for
exterior designs that are a mix of both traditional and modern
styles too—also known as "soft transitional." According to a John
Burns Real Estate Consulting survey of 1,184 homeowners, 50 percent
of homeowners in California prefer
a mix of traditional and modern designs, compared to 34 percent of
buyers in the Northwest.
"Modern farmhouse continues across the country, but right alongside
that is modern contemporary, transitional styles. These designs
continue to grow in popularity on both the inside and outside of
our homes," Juedes explained.
- Modern redesign with MINE: In 2023, expect to see
modern-shaped furniture incorporated into home design. Think curved
lines, rounded silhouettes and clean finishes—modern furniture is
whimsical and sleek. "Plush, overstuffed upholstery pieces not only
meet the modern criteria but are also cozy and inviting," Crowder
noted. For homebuyers wanting to incorporate contemporary design
elements in their home, Taylor Morrison has partnered with MINE
design services, a company known for their modern furniture
selections. In addition to Taylor Morrison's own suite of digital
tools—like their reservation system that allows buyers to design,
personalize and price out homes online—customers have complimentary
access to a handful of MINE's digital tools to help decorate their
homes with furniture pieces found in Taylor Morrison's model
homes.
- Passionate about laminate: When it comes to durability,
price and appearance, laminate flooring is a popular alternative to
traditional hardwood. "Laminate flooring combines the beauty of
wood with the toughness of an engineered material. Manufacturers
are now able to capture the beauty of a realistic hardwood
aesthetic, not only from a color standpoint, but also when it comes
to touch and feel," said Crowder. "Laminate is easier to maintain
than wood and is a flooring that will perform better and last
longer."
- From outside in: With an increased focus on
sustainability in home design, many are relying on outdoor elements
to decorate—bringing organic and nature-inspired features inside
the home. Large, floor-to-ceiling windows showcase natural
landscapes and act as a natural mood booster in states that receive
consistent sunlight. Native plants that thrive inside add organic
elements to the home and preserve local biodiversity. Matching
décor, paint and flooring to outdoor elements, especially in rooms
with lots of windows, help blur the line between indoor and outdoor
living and produce an illusion of openness inside the home.
Meet Lee Crowder: National
Director of Design and Model Experience Lee
Crowder always has her finger on the pulse of what's
trending and timeless when it comes to home design. With nearly two
decades of design experience at Taylor Morrison, Crowder's design
expertise and unique insight into the psyche of homebuyers has made
her a go-to subject matter expert for the media—and she is
regularly featured in national and trade publications like Forbes,
The Spruce, the Los Angeles Times,
Builder and Kitchen and Bath Design News. Today, she leads a team
of design and color experts across the country to implement Taylor
Morrison's national design and model home strategy, key initiatives
and programs.
Meet Brian Juedes: As the
National Vice President of Product Design at Taylor Morrison,
Brian Juedes leads efforts to
improve operational efficiency through architectural design. With
35 years of professional experience, and more than two decades in
residential design, Juedes has designed more than a quarter of a
million homes across the country. At Taylor Morrison, he is
responsible for refining and rationalizing floorplans across all
markets and building homes that are more efficient and attractive
to consumers. Juedes is one of only three professionals in
Arizona to hold a license in
architecture, civil engineering and structural engineering—and he
is the only one to specialize in residential construction.
About Taylor Morrison
Headquartered in Scottsdale,
Arizona, Taylor Morrison is one of the nation's leading
homebuilders and developers. We serve a wide array of consumers
from coast to coast, including first-time, move-up, luxury and
resort lifestyle homebuyers and renters under our family of
brands—including Taylor Morrison, Esplanade, Darling Homes
Collection by Taylor Morrison and Yardly. From 2016-2022, Taylor
Morrison has been recognized as America's Most Trusted® Builder by
Lifestory Research. Our strong commitment to sustainability, our
communities, and our team is highlighted in our latest
Environmental, Social, and Governance (ESG) Report on our
website.
For more information about Taylor Morrison, please visit
www.taylormorrison.com.
CONTACT: Erin Kristick
(480) 840-8108
ekristick@taylormorrison.com
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