New game debuts at all Dave & Buster's
locations, delivering an immersive UFC experience for fans
DALLAS, March 13,
2025 /PRNewswire/ -- Dave & Buster's, the
ultimate destination to eat, drink, play, and watch sporting
events, is taking its partnership with UFC to the next level with
the launch of the UFC Challenge game. Available now at Dave &
Buster's locations nationwide, this high-energy interactive game is
set to amplify the fight-night experience, further establishing
Dave & Buster's as a premier destination to watch every UFC
fight.
Building on a partnership first announced in 2022, Dave &
Buster's has become the go-to venue for UFC fans looking to catch
every strike, submission, and knockout on over 30 HD TVs, featuring
immersive audio and massive 40-foot WOW Walls. Now, fans can step
into the action themselves with the UFC Challenge game, delivering
a competitive, high-impact, and physically engaging experience
inspired by the world-famous Octagon®.
The UFC Challenge Game: A Knockout Experience
The UFC Challenge game has been over a year in development and
was inspired by competitive arcade gameplay. Designed by Dave &
Buster's and developed with Rider & IGPM Distribution,
Adrenaline Amusements, and Betson, this massive, 11-foot-wide,
12-foot-tall, 1,700-pound game is the ultimate test of speed,
accuracy, and endurance.
- Single-player mode: Test your stamina over three
action-packed rounds to rack up as many points as possible. Score
over 200 points? Consider yourself a UFC champion.
- Two-player mode: Engage in a head-to-head battle where
points shift in real-time. Land more accurate hits than your
opponent to gain points, while missed targets could cost you. Drop
to zero, and you're knocked out!
- Immersive UFC experience: Featuring authentic
UFC-branded visuals, iconic Venum Fusion fight kits, UFC gloves,
and the legendary "Face the Pain" by STEMM playing in the
background, this game puts players in the heart of the fight.
- Strategic gameplay: It's not just about punches!
Incorporating knee strikes is key to maximizing points and securing
victory.
Available nationwide this month, fans can plan to play during
Spring Break; guests should check availability for their select
locations.
Your Ultimate UFC Viewing Destination
Dave & Buster's isn't just about playing the game – it's
about experiencing every UFC fight like never before. Fans
can catch every UFC Pay-Per-View event and Fight Night at any
location, including upcoming major events:
- March 22 – UFC Fight Night
(O2 Arena, London, UK)
- April 12 – UFC 314 (Kaseya
Center, Miami, FL)
- May 10 – UFC 315 (Bell
Centre, Montreal, Canada)
With state-of-the-art screens, immersive sound, and an unmatched
atmosphere, Dave & Buster's ensures that every seat is the best
seat in the house. Plus, fans can fuel up and play with the all-new
Eat & Play Combo, starting at $19.99. It is the perfect all-in-one deal that
allows you to watch, play, eat, and drink for a great low price.
The combo includes a $10 Power Card,
your choice of an entrée, plus a fountain drink. Plus, for a
limited time, guests can now upgrade their combo to get Unlimited
Game Play, making it the perfect way to experience the all-new
games including UFC Challenge. Entrée options include Smokehouse
BBQ Ribs, Creamy Chicken Pasta, All-American Smash Burger, Boneless
Wings, a Crispy Chicken Sandwich, and more.
"Watching UFC at Dave & Buster's has always been an
electrifying experience, and now we're bringing fans even closer to
the action," said Simon Murray,
Senior Vice President, Dave & Buster's. "The UFC Challenge
game is a perfect way for fans to test their skills before watching
the best fighters in the world go head-to-head on our massive
screens."
"We're thrilled to expand on our partnership with Dave &
Buster's and enhance the UFC fan experience in a way that has never
been done before," said Meghan
Mernin, Vice President, Licensing for UFC. "Our team
worked hand-in-hand with Dave & Busters, in true partnership,
to develop this ideal extension for the brand, providing an
immersive, authentic, and exciting UFC experience for fans of all
ages. From this innovative new game to an unbeatable vantage point
to watch every fight, Dave & Buster's truly delivers an
unparalleled UFC experience."
For more information on Dave & Buster's, the UFC Challenge
game, and upcoming events, visit www.daveandbusters.com.
About Dave & Buster's Entertainment, Inc.
Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster's
Entertainment, Inc., is the owner and operator of 232 venues in
North America that offer premier
entertainment and dining experiences to guests through two distinct
brands: Dave & Buster's and Main Event. The Company has 171
Dave & Buster's branded stores in 43 states, Puerto Rico, and Canada and offers guests the opportunity to
"Eat Drink Play and Watch," all in one location. Each store offers
a full menu of entrées and appetizers, a complete selection of
alcoholic and non-alcoholic beverages, and an extensive assortment
of entertainment attractions centered around playing games and
watching live sports and other televised events. The Company also
operates 61 Main Event branded stores in 22 states across the
country, and offers state-of-the-art bowling, laser tag, hundreds
of arcade games and virtual reality, making it the perfect place
for families to connect and make memories. For more
information about each brand, visit daveandbusters.com and
mainevent.com.
About UFC®
UFC® is the world's premier mixed martial arts organization
(MMA), with more than 700 million fans and approximately 300
million social media followers. The organization produces more than
40 live events annually in some of the most prestigious arenas
around the world while broadcasting to over 950 million households
across more than 170 countries. UFC's athlete roster features the
world's best MMA athletes representing more than 70 countries. The
organization's digital offerings include UFC FIGHT PASS®, one of
the world's leading streaming services for combat sports. UFC is
part of TKO Group Holdings (NYSE: TKO) and is headquartered in
Las Vegas, Nevada. For more
information, visit UFC.com and follow UFC at Facebook.com/UFC and
@UFC on X, Snapchat, Instagram, and TikTok: @UFC.
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SOURCE Dave & Buster's Entertainment, Inc
