Self-directed investing solution empowers
clients with simple account opening, zero-commission trades
CHARLOTTE, N.C., Nov. 15,
2022 /PRNewswire/ -- Truist Wealth has enhanced its
digital investing capabilities with Truist Trade, a new
self-directed investing solution that allows clients to open select
investment accounts and conduct online trading on their
own.
"Our digital investing solutions are designed to meet clients at
various points in their investment journey and help them build
better lives," said Joseph M. Thompson, chief wealth officer
at Truist. "Whether used to manage all or a portion of a portfolio,
Truist Trade provides clients the added control of a self-directed
account that is delivered by a seamless process from account
opening through the trading experience."
An investor can open an individual brokerage or joint brokerage
account, Roth IRA or traditional IRA on Truist.com. These
investment accounts require no account minimum, offer
commission-free trades for stocks, ETFs, and mutual funds, and may
be viewed anytime and anywhere alongside other Truist accounts,
providing clients a consolidated view of their finances. Clients
also have access to a dedicated support team and a suite of
research materials and tips to help inform their investment
decisions.
Co-creation alongside clients fueled the development of Truist
Trade. Designed for and with Truist clients, Truist Trade was
developed in journey rooms using an iterative approach to product
development at the Truist Innovation and Technology Center, which
opened in June 2022.
"The launch of Truist Trade is another milestone on our journey
to co-create a digital-first investment experience," said
Sherry Graziano, head of digital and
contact center banking for Truist. "Whether you're a casual trader
or want the expertise and guidance of a Truist Wealth advisor,
we're building and delivering solutions to help clients achieve
their personal purpose."
Truist Trade builds on Truist Wealth's portfolio of digital
investing solutions. Earlier this year, Truist introduced Truist
Invest, a robo advisor, and Truist Invest Pro, a hybrid investment
solution.
"Many investors want to construct and manage their portfolio on
their terms and in ways that are convenient to them,"
said Kacy Howard, senior vice president of digital investing
at Truist Wealth. "Truist Trade was developed with input from our
clients to deliver an end-to-end experience that can complement our
robo-advisory and hybrid investing solutions, as well as
advisor-led relationships."
Truist Trade is offered by Truist Investment Services, Inc.
Truist Invest and Truist Invest Pro are offered by Truist Advisory
Services, Inc., a SEC registered investment adviser (registration
does not imply that the SEC or another agency has sponsored,
recommended or approved the firm based upon registration).
To learn more about Truist Trade, potential investors can visit:
https://www.truist.com/investing-retirement/self-directed-investing.
About Truist Wealth
Truist Wealth delivers
holistic wealth management solutions to affluent, high and
ultra-high net worth individuals, families and business owners
across the U.S. and abroad. Truist Investment
Services, Inc. and Truist Advisory Services, Inc. are
part of Truist Wealth. Truist Wealth is
part of Truist Financial Corporation (NYSE:
TFC), a purpose-driven financial services company committed
to inspiring and building better lives and communities.
Banking products and services, including loans, deposit
accounts, trust and investment management services provided by
Truist Bank, Member FDIC. Securities, brokerage accounts,
insurance/annuities offered by Truist Investment Services, Inc.
member FINRA, SIPC, and a licensed insurance agency where
applicable. Life insurance products offered by referral to
Truist Insurance Holdings, Inc. and affiliates. Investment
advisory services offered by Truist Advisory Services, Inc.,
Sterling Capital Management, LLC, and affiliated SEC registered
investment advisers. Sterling Capital Funds advised by
Sterling Capital Management, LLC. Learn more at
Truist.com/wealth.
About Truist
Truist Financial Corporation is a
purpose-driven financial services company committed to inspiring
and building better lives and communities. Truist has
leading market share in many high-growth markets in the country and
offers a wide range of products and services through our retail and
small business banking, commercial banking, corporate and
investment banking, insurance, wealth management, and specialized
lending businesses. Headquartered in Charlotte, North Carolina, Truist is a top
10 U.S. commercial bank with total assets of $548
billion as of September 30, 2022. Truist
Bank, Member FDIC. Learn more at
Truist.com.
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SOURCE Truist Financial Corporation