Robo advisor and hybrid investment solutions
can help give clients control and confidence
CHARLOTTE, N.C., Aug. 29,
2022 /PRNewswire/ -- Truist Wealth has
expanded its digital investment offerings with Truist Invest, a
robo advisor, and Truist Invest Pro, a hybrid investing solution
that combines automated investing with access to a team of
financial advisors.
"Digital investing solutions are an example of Truist's T3
strategy which combines the client's preferred level of
personalized touch and innovative technology to create trust," said
Joseph M. Thompson, chief wealth
officer at Truist. "Truist Invest and Truist Invest Pro provide
simple and secure access to a portfolio that is purpose-built to
help an investor achieve their goals and is backed by our
investment expertise that can help individuals and families build
better lives."
Truist Invest helps a client identify their goals, risk
tolerance and existing investments to create a tailored portfolio
recommendation. Once an account is opened, clients benefit from a
daily portfolio analysis which drives opportunities for automated
rebalancing and tax loss harvesting. Clients can also make changes
to their preferences on demand to adapt to their changing financial
situation and needs.
Truist Invest Pro is a hybrid investment solution that combines
the digital capabilities of Truist Invest with advisor-driven
advice. With Truist Invest Pro, clients gain unlimited access to a
team of financial advisors who can help build a personalized
portfolio and provide investment advice.
Truist designers, engineers, innovators and product managers
co-created these digital investing experiences in client journey
rooms at the Truist Innovation and Technology Center. This
cross-functional team leveraged agile ways of working, direct
feedback from clients and iterative product design to optimize
Truist Invest and Truist Invest Pro prior to their launch earlier
this year.
"Investors want digital solutions that are secure, intuitive to
use, and able to help meet their needs whether they are a new or
experienced investor," said Kacy
Howard, senior vice president of digital investing at Truist
Wealth. "Truist Invest and Truist Invest Pro can help give clients
control and confidence in their portfolio whether they choose a
fully digital or hybrid solution to invest in their future."
A Truist Invest or Truist Invest Pro account can be opened
online in minutes with as little as $5,000. Clients can access their account details
and activity in Truist online banking and the mobile app, and
easily contact support teams whenever they need them. Annual fees
are 0.50% for Truist Invest and 0.85% for Truist Invest Pro,
calculated based on the assets under management with a $90 per account annual minimum.
To learn more about Truist Invest and Truist Invest Pro,
potential investors can visit
truist.com/investing-retirement/invest-pro.
About Truist Wealth
Truist Wealth delivers
holistic wealth management solutions to affluent, high and
ultra-high net worth individuals, families and business owners
across the U.S. and abroad. Through its specialty wealth practice,
Truist Wealth provides distinct solutions for individuals and
businesses in the medical, legal, sports and entertainment
industries, as well as corporate trust, escrow and institutional
investment management services to public, private and non-profit
organizations. In addition, Sterling Capital Management, a
registered investment advisor and wholly owned subsidiary of
Truist, provides investment management services to a diverse group
of clients. Truist Wealth is part of Truist Financial Corporation
(NYSE: TFC), a purpose-driven financial services company committed
to inspiring and building better lives and communities. Learn more
at Truist.com/wealth.
Truist Invest and Truist Invest Pro are offered by Truist
Advisory Services, Inc., a SEC registered investment adviser
(registration does not imply that the SEC or another agency has
sponsored, recommended or approved the firm based upon
registration) and Truist Investment Services, Inc., an SEC
registered broker-dealer, member FINRA SIPC.
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SOURCE Truist Financial Corporation