Telecommunications and technology service provider AT&T Inc. (NYSE: T) has agreed to sell its Xandr advertising business to technology giant Microsoft Corporation (NASDAQ: MSFT). The financial terms of the deal are undisclosed and the transaction is subject to both closing and regulatory conditions. Shares of AT&T closed up 1.2% at $24.47 on December 21. Meanwhile, Microsoft’s shares closed up 2.3%, partly due to EU's antitrust approval for the company's $16 billion Nuance deal. Complementary Businesses Introduced in 2018, Xandr is a digital advertising marketplace, which connects marketers and media owners through first-party, data-led advertising solutions across its network.
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