DALLAS, Dec. 21, 2021 /CNW/ -- AT&T Inc.
(NYSE:T) has agreed to sell its global programmatic advertising
marketplace, Xandr Inc., to Microsoft.1 The agreement
builds on a decade-long relationship between Xandr, including its
predecessor companies, and Microsoft for delivering global digital
media solutions for advertisers.
As the digital landscape evolves in a post-cookie world,
Microsoft and Xandr can shape the digital ad marketplace of
the future. Xandr's technology strategically complements
Microsoft's current advertising offerings and will help accelerate
delivery of digital advertising and retail media solutions for the
open web by combining Microsoft's audience intelligence, technology
and global advertising customer-base with Xandr's scaled,
"Microsoft's shared vision of empowering a free and open web and
championing an open industry alternative via a global advertising
marketplace makes it a great fit for Xandr. We look forward to
using our innovative platform to help accelerate Microsoft's
digital advertising and retail media capabilities," said Xandr's
EVP and GM Mike Welch.
"With Xandr's talent and technology, Microsoft can accelerate
the delivery of its digital advertising and retail media solutions,
shaping tomorrow's digital ad marketplace into one that respects
consumer privacy preferences, understands publishers' relationships
with consumers and helps advertisers meet their goals," said
Mikhail Parakhin, President of Web Experiences at Microsoft.
The transaction is subject to customary closing conditions,
including regulatory reviews.
About Xandr Inc.
Xandr Inc. is a first-tier affiliate
of AT&T Inc. and a data-enabled technology platform powering a
global marketplace for premium advertising. Xandr Invest,
Xandr Monetize, Xandr Curate, and Invest TV are advanced technology
platforms which maximize working media dollars, offer
audience-based buying at scale for digital environments, and
optimize media spend across screens for buyers and sellers
AT&T Inc. (NYSE:T) is a
diversified, global leader in telecommunications, media and
entertainment, and technology. AT&T Communications provides
more than 100 million U.S. consumers with entertainment and
communications experiences across mobile and broadband. Plus, it
serves high-speed, highly secure connectivity and smart solutions
to nearly 3 million business customers. WarnerMedia is a leading
media and entertainment company that creates and distributes
premium and popular content to global audiences through its
consumer brands, including: HBO, HBO Max, Warner Bros., TNT, TBS,
truTV, CNN, DC Entertainment, New Line, Cartoon Network, Adult Swim
and Turner Classic Movies. Xandr provides marketers with innovative
and relevant advertising solutions for consumers around premium
video content and digital advertising through its platform.
AT&T Latin America provides wireless services to consumers and
businesses in Mexico.
AT&T products and services are provided or offered by
subsidiaries and affiliates of AT&T Inc. under the AT&T
brand and not by AT&T Inc. Additional information is available
at about.att.com. © 2021 AT&T Intellectual Property. All rights
reserved. AT&T, the Globe logo and other marks are trademarks
and service marks of AT&T Intellectual Property and/or AT&T
affiliated companies. All other marks contained herein are the
property of their respective owners.
Cautionary Language Concerning Forward-Looking
Information set forth in this news release contains financial
estimates and other forward-looking statements that are subject to
risks and uncertainties, and actual results might differ
materially. A discussion of factors that may affect future results
is contained in AT&T's filings with the Securities and Exchange
Commission. AT&T disclaims any obligation to update and revise
statements contained in this news release based on new information
This news release may contain certain non-GAAP financial
measures. Reconciliations between the non-GAAP financial measures
and the GAAP financial measures are available on the company's
website at https://investors.att.com.
1 This transaction does not include the advertising
sales business supporting DirecTV.
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SOURCE AT&T Inc.