NEW
YORK, Jan. 28, 2023 /PRNewswire/ --
automotiveMastermind (aM), part of S&P Global Mobility and
the leading provider of predictive analytics and marketing
automation solutions for dealerships, has announced an integration
between Mastermind, aM's flagship automated sales and marketing
platform, and DealerSocket, Solera's industry-leading customer
relationship management (CRM) software.
The integration will create a more efficient workflow for
dealers using both platforms with integration of the notes feature
as a first phase. Mastermind's notes feature allows dealers to
enter written notes on any customer interaction or touchpoint to
keep track of communications with customers and their purchase
history. The integration will ensure customer activities records
are consistent in their CRM.
"Strategic integrations are a focus area for us in 2023, and
this integration with DealerSocket will help our dealer partners
streamline operations and gain a more comprehensive view of their
customers," said Aaron Baldwin,
chief product officer at automotiveMastermind. "With this
integration, dealers will save time by automating manual and
repetitive processes and receive an updated and complete record of
notes in their DealerSocket CRM. Our goal with this integration is
to make sales teams' lives easier and to give them increased
visibility into a customer's status in the sales process."
The notes integration is the first phase of a two-way data
integration between aM and DealerSocket that will help streamline
operations within dealerships.
"Adding automotiveMastermind to our partner network contributes
to the growth and success of our dealer customers," said
DealerSocket Senior Business Development Manager Greg Hammond. "DealerSocket's integration
program is based on open standards so that valued partners, such as
automotiveMastermind, can easily integrate with our CRM. The open
integration program keeps costs low, saving dealers money while
providing them with more value-added features and
functionality."
About
automotiveMastermind
Founded in 2012, automotiveMastermind®, part of
S&P Global Mobility, empowers dealers to close more deals by
predicting future buyers and consistently marketing to them. Its
proprietary automated sales and marketing platform, Mastermind,
helps dealerships generate success in loyalty, service and conquest
portfolios through a combination of turnkey predictive analytics,
proactive marketing and dedicated consultative
services. automotiveMastermind is headquartered in
New York City. For more
information, visit automotiveMastermind.com.
About S&P Global
Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
About Solera
Solera is the global leader in vehicle lifecycle management
software-as-a-service, data, and services. Through four lines of
business – vehicle claims, vehicle repairs, vehicle solutions, and
fleet solutions – Solera is home to many leading brands in the
vehicle lifecycle ecosystem, including Identifix, Audatex,
DealerSocket, Omnitracs, LoJack, Spireon, eDriving/Mentor, Explore,
cap hpi, Autodata, and others. Solera empowers its customers to
succeed in the digital age by providing them with a "one-stop shop"
solution that streamlines operations, offers data-driven analytics,
and enhances customer engagement, which Solera believes helps
customers drive sales, promote customer retention, and improve
profit margins. Solera serves over 300,000 global customers and
partners in 100+ countries. For more information,
visit www.solera.com.
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SOURCE automotiveMastermind