Tinuiti becomes an early U.S.-Based Agency
partner in Google's LIA Partner program
NEW
YORK, Nov. 15, 2022 /PRNewswire/
-- Tinuiti, the largest independent performance marketing firm
across Streaming TV, Google, Meta, and Amazon, today announced it
has joined Google's new Local Inventory Ads (LIA) Partner Program —
as one of the first U.S.-based Agency partners to do so. Tinuiti
has a long history of working with clients to onboard Local
Inventory Ads and formally joining this new program serves to
highlight the firm's success and capabilities.
Google's Local Inventory Ads (LIA) Partner Program offers a
network of pre-approved partners to help retailers onboard their
product and inventory data onto Google, enabling a more seamless
and efficient process for executing local inventory ads.
Evan Kirkpatrick, VP of
Shoppable Media at Tinuiti, said: "As omnichannel retail
continues to grow, Google's Local Inventory Ads serve as an
essential strategic lever for clients that have brick-and-mortar
locations. Tinuiti joining this new program allows us to leverage a
higher level of Google support, including additional onboarding
resources and technical support, as well as more advanced setups
and verification processes. With these unique benefits in place we
are positioned to provide the best-possible support to our clients,
helping them launch, thrive, and find success on Local Inventory
Ads."
As an official LIA partner, Tinuiti provides solutions for
onboarding feeds, campaign management, media strategy, and
additional tech solutions essential to client success. As an Agency
partner in the program, Tinuiti serves as a critical resource for
retailers seeking an end-to-end full service solution, working with
clients on every step of the process, from onboarding data review,
product feed ingestion and management, to local store verification,
and campaign management and strategy.
Earlier this month, Tinuiti announced it had won the Google
Premier Partner of the Year Award in International Growth— an
achievement that underscores the firm's expertise in building
bespoke, cross-channel marketing plans, leveraging Google's full
suite of products, and commitment to empowering client growth and
the successful entry into new international markets.
In February this year, Tinuiti achieved 2022 Premier
Partner status placing it among the top 3% of Google Partners that
meet the new, more rigorous program requirements across ad spend
and performance. The prestigious ranking underscores the firm's
proven track record as a top spender— effectively managing billions
in media, impactful account performance, closely working with
Google to identify opportunities to grow client business, and
engaging with Google's vast training curriculum and earning
certifications across multiple disciplines to better serve
clients.
Since 2017, Tinuiti has experienced rapid expansion, grown
seven-fold, and with an employee headcount now surpassing 1,100,
the agency has experienced an unprecedented 59% year-over-year
increase. Tinuiti is hiring for roles across divisions to keep pace
with growth.
Over the past year, Tinuiti's healthy growth momentum continued
by expanding its client roster, growing the business of clients,
celebrating new partnerships, top industry awards, and
more:
- Expanded Client Roster Including: PacSun's Paid Media
Agency of Record; Digital Agency of Record for The Honest Company.
Other new client wins include Gap, SolarWinds, Condé Nast, and
Equifax Inc.
- Accelerating Client Business: Poppi rose to #1 in the
soda category on Amazon; e.l.f. Cosmetics was named the #1 makeup
brand for Gen Z; LMNT was the first brand to utilize TikTok's
QuickLinks feature; Nautica was the first retail brand to leverage
Reddit's Megathread feature; Tinuiti also coordinated the
highest-selling furniture item to ever be sold on Amazon's Treasure
Truck.
- Microsoft's Global Agency of the Year and Partner of the
Year— a first for any independent agency.
- Amazon Ads advanced partner status by demonstrating
expertise in both brand building and customer engagement on
Amazon.
- First-ever Independent Agency Partnerships with Snap
Inc. (NYSE: SNAP)— an agreement that gave Tinuiti early and
increased access to Snap Inc. tools, teams, and resources for
clients— and Reddit, a union that made Tinuiti Reddit's
first-ever independent agency partner.
- Inc. Magazine's Annual Best Workplaces list for the
fifth time, with previous years including 2021, 2020, 2018, and
2017.
- Grand Stevie for Most Honored Marketing Agency and took
home eleven honors at the 2022 Stevie Awards for American Business,
the U.S.'s premier business awards program. This is the second
consecutive year that Tinuiti has won the Grand Stevie in this
category.
- 2022 Adweek Fastest Growing Agencies list for the third
year in a row.
About Tinuiti
Tinuiti is the largest independent performance marketing firm
across Streaming TV, Google, Meta, and Amazon, with more than
$3 billion in digital media under
management and over 1,200 employees. With industry-leading
expertise in search, social, Amazon and marketplaces, addressable
TV and mobile apps, CRM and email marketing, and more, Tinuiti
understands that success requires both strategy and channel
expertise. Each solution is delivered through Tinuiti's performance
planning framework, GAMMA, and is enabled by a proprietary suite of
marketing intelligence and media activation technology – Mobius.
For more information visit http://www.tinuiti.com.
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SOURCE Tinuiti