AS Roma and Italian National Team Midfielder
Competing in Skechers Football boots
Skechers brings more energy to the pitch by adding the first
Italian footballer to its team with Niccolò Pisilli, the midfielder
for AS Roma and the Italian National Team. Known for his excellent
skills on the pitch, Pisilli is already competing in Skechers
SKX_1.5 ELITE—a lightweight boot with responsive cushioning and a
molded upper for precise ball control. He will also appear as the
face of Skechers Football in multiplatform marketing campaigns in
Italy.
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AS Roma midfielder Niccolò Pisilli signs
with Skechers and now competes in Skechers SKX_1.5 Elite boots.
“Skechers has the most comfortable football boots on the pitch,
and they provide the performance and stability required for my
style of play,” said Niccolò Pisilli. “It’s an honor to be the face
of Skechers Football here in Italy and to represent the brand
during all my matches. I look forward to helping build awareness
about the comfort and innovation of Skechers Football. There’s
nothing like it.”
Sergio Esposito, Country Manager of Skechers Italy, adds,
“Niccolò Pisilli is a rising talent who already boasts a
significant resume at the national and European level. As he carves
out an important role in Italian and international football, it is
the ideal time to bring this rising star to Team Skechers as our
country's first elite football player. We believe he is fully in
line with the philosophy of the brand and particularly that of the
Skechers Football division. As an Ambassador, he will help players
across the country discover Skechers Football and the ‘Comfort That
Performs’ slogan that distinguishes our innovative footwear.”
Niccolò Pisilli, born in 2004, is one of the emerging talents in
Italian football and trained in the youth sector of AS Roma. He
made his Serie A debut with AS Roma in May 2023 against Inter Milan
and immediately showed personality and quality on the pitch. He
plays as a midfielder, alternating technical qualities and
intensity in duels. Pisilli went through all the Azzurri
representative teams, contributing to the victory of the European
Under-19 Championship in 2023, until making his debut for the
senior national team in 2024. He is known for his versatility in
midfield and his ability to contribute on both the defensive and
offensive sides of the pitch.
The Skechers Football range spans three Elite styles for men and
women including the new Electrum Pack. The Skechers Razor is a
lightweight speed boot with an explosive track-inspired design to
maximize acceleration and energy return. It features a
carbon-infused soleplate for responsive power and agility during
play. The SKX_1.5 is ideal for striking the ball with a custom
last, meticulously crafted to optimize comfort and deliver a
perfect fit for enhancing touch on the field. Both shoes are
available as standard low-profile, while the SKX_1.5 is also
available with a taller collar for added support.
In addition to the Elite styles, Skechers also offers a line of
Academy boots perfect for all levels of play with maximized
performance and comfort, along with Youth and Kids football boots
for the next generation of players who want to emulate their
favourite stars, featuring an adaptable fit and improved comfort in
every pair. Both ranges are available in firm ground and turf
models.
Skechers Football launched at the start of the 2023/24 season
when the brand signed Bayern Munich striker Harry Kane as the first
pro to compete in the boot. Skechers has since expanded its roster
with several elite athletes including winger Baris Alper Yilmaz
from the Turkey National Team, West Ham United and Ghana National
Team winger Mohammed Kudus, Real Betis midfielder Isco Alarcón,
Nottingham Forest and Swedish National Team forward Anthony Elanga,
Arsenal and Ukrainian National Team defender Oleksandr Zinchenko,
as well as additional men’s and women’s professional athletes
globally.
Beyond football, the Skechers team of elite athletes competing
in the brand’s performance footwear includes basketball stars Joel
Embiid, Julius Randle, Terance Mann, Norman Powell, Jabari Walker
and Rickea Jackson; golfers Matt Fitzpatrick and Brooke Henderson;
pickleball pros Tyson McGuffin and Catherine Parenteau; and Major
League Baseball players Clayton Kershaw and Aaron Nola, among
others.
The Skechers Football collection is available on Skechers
websites, in select Skechers retail shops and at specialist
football retailers worldwide. Football fans can get behind the
scenes of Skechers Football product launches and more by following
@skechersfootball on Instagram and TikTok.
About Skechers USA Italia S.r.l. and
Skechers U.S.A., Inc.
Skechers USA Italia S.r.l. is a subsidiary of Skechers U.S.A.,
Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern
California. Skechers designs, develops and markets a diverse range
of lifestyle and performance footwear, apparel and accessories for
men, women and children. The Company’s collections are available in
180 countries and territories through department and specialty
stores, and direct to consumers through skechers.com and
approximately 5,300 Skechers retail stores. A Fortune 500® company,
Skechers manages its international business through a network of
wholly-owned subsidiaries, joint venture partners, and
distributors. For more information, please visit about.skechers.com
and follow us on Facebook, Instagram and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,”
“might,” or any variations of such words with similar meanings. Any
such statements are subject to risks and uncertainties that could
cause actual results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; delays or disruptions in
our supply chain; international economic, political and market
conditions including the effects of inflation, tariffs and foreign
currency exchange rate fluctuations around the world, the
challenging consumer retail markets in the United States, and the
impact of wars, acts of war and other conflicts around the world;
sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the
lack of popularity of particular designs and/or categories of
products; maintaining brand image and intense competition among
sellers of footwear for consumers, especially in the highly
competitive performance footwear market; anticipating, identifying,
interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described
above; sales levels during the spring, back-to-school and holiday
selling seasons; and other factors referenced or incorporated by
reference in Skechers’ annual report on Form 10-K for the year
ended December 31, 2024 and its quarterly reports on Form 10-Q in
2025. Taking these and other risk factors associated with the
COVID-19 pandemic into consideration, the dynamic nature of these
circumstances means that what is stated in this press release could
change at any time, and as a result, actual results could differ
materially from those contemplated by such forward-looking
statements. The risks included here are not exhaustive. Skechers
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and we cannot predict all such
risk factors, nor can we assess the impact of all such risk factors
on our business or the extent to which any factor, or combination
of factors, may cause actual results to differ materially from
those contained in any forward-looking statements. Given these
risks and uncertainties, you should not place undue reliance on
forward-looking statements as a prediction of actual results.
Moreover, reported results should not be considered an indication
of future performance.
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version on businesswire.com: https://www.businesswire.com/news/home/20250320021595/en/
Media Contacts: BPRESS | www.bpress.it Via
Gonzaga, 7 - 20123 Milano Lucrezia Bassi skechers@bpress.it | M.
+39 3480445526
SKECHERS ITALIA Micol Invernizzi, Marketing Manager Tel.
+39 039 9633700 micolinv@eu.skechers.com
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