PowerSchool Appoints New Chief Marketing Officer to Support Continued Company Growth
15 August 2022 - 5:00PM
Business Wire
Fred Studer brings 30 years of brand marketing
experience to the cloud-based education technology leader as the
company aims to expand U.S. and International Market share
PowerSchool, the leading provider of cloud-based software for
K-12 education in North America, today announced the appointment of
Fred Studer as Chief Marketing Officer (CMO), effective
immediately. Mr. Studer brings over 30 years of experience as a
marketing leader crafting strategic company narratives to help
modernize and redefine market perception, increase awareness, and
drive conversions. Mr. Studer will lead PowerSchool’s Marketing
team in developing and executing the strategic direction of the
PowerSchool brand, corporate communications, demand generation, and
solution marketing.
“Fred has a proven track record of building and growing some of
the largest tech brands today including Tibco Corporation,
FinancialForce and Microsoft,” said Hardeep Gulati, CEO of
PowerSchool. “With his extensive experience crafting brand
narratives, building brand awareness and developing go-to-market
strategies, we’re confident he will help PowerSchool achieve our
global market leadership aspirations.”
Mr. Studer brings more than three decades of experience leading
world-renowned marketing teams. His experience includes:
- Chief Marketing Officer at Tibco Corporation where he
recrafted the brand narrative, corporate identity, and execution
strategy, rationalized product go-to-market strategy and market
segmentation to drive profit and growth; and modernized demand
generation to drive reduction of spend and increased
conversions.
- Chief Marketing Officer at FinancialForce Corporation
where he led product strategy and market segmentation to drive
focus and business growth and increased awareness including 300+%
year over year social reach and mentions.
- General Manager, Microsoft Office & Microsoft
Dynamics where he led multi-functional teams, set long-term
business strategy, aligned product plans with R&D and built and
executed marketing strategy.
“I am thrilled to join an organization that is working to power
the education ecosystem and help educators and students realize
their full potential,” said Fred Studer. “I thrive on building
awareness for technology solutions that drive impact and I look
forward to partnering with the entire PowerSchool team to create
compelling product and marketing strategies that will propel the
brand to the next level.”
Mr. Studer also led worldwide marketing as the CMO of NetSuite
and Gigamon and held senior marketing leadership roles at Oracle.
He earned his B.S. in accounting and finance from the University of
Colorado Boulder.
About PowerSchool
PowerSchool (NYSE: PWSC) is the leading provider of cloud-based
software for K-12 education in North America. Its mission is to
power the education ecosystem with unified technology that helps
educators and students realize their full potential, in their way.
PowerSchool connects students, teachers, administrators, and
parents, with the shared goal of improving student outcomes. From
the office to the classroom to the home, it helps schools and
districts efficiently manage state reporting and related
compliance, special education, finance, human resources, talent,
registration, attendance, funding, learning, instruction, grading,
assessments, and analytics in one unified platform. PowerSchool
supports over 45 million students globally and more than 15,000
customers, including over 90 of the top 100 districts by student
enrollment in the United States, and sells solutions in over 90
countries. Visit www.powerschool.com to learn more.
© PowerSchool. PowerSchool and other PowerSchool marks are
trademarks of PowerSchool Holdings, Inc. or its subsidiaries.
*Other names and brands may be claimed as the property of
others.
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