PPG opens Color Creation Lab with Chery Automobile in China
01 Juni 2023 - 03:01PM
Business Wire
PPG (NYSE:PPG) today announced the opening of a Color Creation
Lab in collaboration with automaker Chery Automobile Co., Ltd. At
the facility, located in Wuhu, China, PPG color stylists and Chery
designers will create new colors tailored to specific vehicle
designs, from initial color recommendations to final materials for
application in Chery’s manufacturing plants.
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Representatives from PPG and Chery
Automobile celebrate the opening of a Color Creation Lab in Wuhu,
China. (Photo: PPG)
“As the leading single-source coatings supplier for automotive
manufacturing, PPG is excited to partner with Chery, a company that
prioritizes technological innovation and sustainable production,”
said Thomas Li, PPG vice president Asia Pacific, Automotive
Coatings. “We will leverage our global color leadership to predict
future trends, while advancing paint technology for the next
generation of Chery vehicles.”
The Color Creation Lab will feature innovative solutions for
color digitization, analysis and evaluation on interior and
exterior automotive parts. The process will include extensive
sampling and formulation testing to ensure the color will have a
uniform appearance, provide proper adhesion, and extend durability
when a new color moves to mass production and application in
automotive plants.
“The Color Creation Lab is the culmination of 20 years of
collaboration between PPG and Chery,” said Federico Menta, PPG
global director, decorative coatings, Automotive Coatings. “Working
together, we will combine our areas of expertise to bolster
automotive color planning and management and design efficient
processes to give car buyers the ideal purchasing experience with
the color choices they want.”
PPG began supplying Chery with coatings for its paint lines in
2003. In 2008, PPG opened an automotive coatings plant in Wuhu to
support Chery and other manufacturers in China. When Chery opened
its Qingdao plant in 2022, it featured the PPG B1:B2 Compact Paint
System, which streamlines the painting process by removing the need
for a separate primer layer. The system requires less energy to
apply, allowing the Qingdao plant to increase efficiency. Earlier
this year, Chery introduced the B1:B2 system to its Wuhu plant.
About Chery Automobile Co., Ltd.
Chery Automobile Co., Ltd. was founded in 1997. It is a global
automobile brand located in China. Over the past 20 years, Chery
has always insisted on independent innovation, established research
and development (R&D) centers in China, Germany, United States
and Brazil. It also has established a global automotive R&D
team of more than 5,500 professionals establishing the holistic
technology and product R&D system. In this way, Chery has
successfully created product brands such as Arrizo and Tiggo.
PPG: WE PROTECT AND BEAUTIFY THE WORLD®
At PPG (NYSE:PPG), we work every day to develop and deliver the
paints, coatings and specialty materials that our customers have
trusted for 140 years. Through dedication and creativity, we solve
our customers’ biggest challenges, collaborating closely to find
the right path forward. With headquarters in Pittsburgh, we operate
and innovate in more than 70 countries and reported net sales of
$17.7 billion in 2022. We serve customers in construction, consumer
products, industrial and transportation markets and aftermarkets.
To learn more, visit www.ppg.com.
The PPG Logo and We protect and beautify the world are
registered trademarks of PPG Industries Ohio, Inc.
CATEGORY Automotive OEM Coatings
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PPG Media Contact: Keith Rigby Automotive Coatings +1 724
678 1453 krigby@ppg.com www.ppg.com
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