Phreesia and the Ad Council Partnership Drives Strong Engagement Across 3 Public Health Campaigns
26 Januar 2023 - 12:45PM
Business Wire
Phreesia, a leader in patient intake, outreach and activation,
along with the Ad Council, a nonprofit organization at the
forefront of driving change through social impact marketing, have
collaborated to bring three public health campaigns directly to
patients and caregivers. Initial results show the campaigns are
helping to raise awareness about critical health issues and
encouraging important conversations between patients, caregivers
and healthcare providers.
Since launching in mid-2022 as part of Phreesia and the Ad
Council’s ongoing partnership, the three campaigns collectively
have reached more than half a million patients and caregivers and
prompted those who engaged with campaign content as they checked in
for their doctors’ appointments on Phreesia’s digital intake
platform to request more information.
Designed by Phreesia’s in-house creative team, the three
campaigns direct patients and caregivers to informational resources
and fact sheets designed to educate them about pediatric COVID-19
vaccine safety and efficacy; the risks of vaping and how to talk to
young people about it; and high blood pressure control,
respectively. The COVID-19 vaccine campaign concluded at the end of
2022, while the youth vaping prevention and high blood pressure
control campaigns will continue through Spring 2023.
Campaign results:
COVID-19 Vaccine Education
Initiative—Over a six-month run for the Ad Council and COVID
Collaborative’s joint education effort, Phreesia delivered COVID-19
vaccine awareness messages to more than 203,000 parents and
caregivers, and nearly 4,800 recipients requested additional
information about the vaccines for their child. Parents and
caregivers exposed to the campaign’s educational content reported
they were more likely to have their child receive the COVID-19
vaccines than those who did not see the campaign: 15% more of the
exposed population indicated high likelihood to have their child
vaccinated, compared with a control group. The education also
prompted parents and caregivers to learn more: 60% of those who
engaged with the campaign said they were likely to seek more
information about the COVID-19 vaccines for their child, and 67%
said they were likely to talk to their child’s doctor about the
vaccines.
Youth Vaping-Prevention—Since May
31, 2022, Phreesia has delivered nearly 205,000 educational
messages to parents and guardians through the Ad Council’s
#DoTheVapeTalk youth vaping prevention campaign with the American
Lung Association. More than 4,900 people have asked for additional
resources to learn more about the harmful effects of vaping and how
to initiate conversations with their children about it. As of Dec.
31, 2022, nearly 5% more of parents exposed to the campaign
reported they were highly likely to talk to their child’s doctor
about the risks of vaping, compared with those who have not seen
the campaign.
High Blood Pressure Control—In the
15 weeks following its launch, the campaign with Phreesia has
delivered over 205,000 high blood pressure awareness messages to
patients who have been diagnosed with high blood pressure but are
not on treatment. More than 3,800 patients have requested
additional information about how to self-monitor their blood
pressure, and as of Dec. 31, 2022, 10% more of patients exposed to
the campaign reported they were highly likely to search for more
information about high blood pressure, compared with those in a
control group who have not seen it. Patients have also felt
empowered to initiate conversations with their healthcare provider
after seeing campaign messages—87% of those who have reviewed the
campaign content said they were somewhat or very likely to talk to
their doctor about managing their high blood pressure.
“At Phreesia, we believe that activating patients and caregivers
to better participate in their treatment decisions is critical to
improving health outcomes,” said Phreesia’s SVP of Life Sciences,
David Linetsky. “We’re proud to partner with the Ad Council to
deliver important public health information at the point of care to
empower patients to engage in meaningful care conversations and
lead healthier lives.”
“We are so grateful for the opportunity to reach audiences
directly through our partnership with Phreesia and their incredible
network of patient care touchpoints,” said Chief Media Strategy and
Partnerships Officer at the Ad Council, Kathy Kayse. “It’s through
collaborations like these that we are able to extend our impact and
equip people to make informed decisions for their health.”
About Phreesia Life Sciences Phreesia empowers life
sciences companies to connect meaningfully with clinically relevant
patients, delivering tailored health content in a one-to-one
setting. Our PatientConnect offering identifies and motivates the
right patients to initiate meaningful brand conversations, while
our PatientInsights product enables our clients to better
understand key patient populations.
Phreesia meets patients where they are, both virtually and in
person, and reaches them at multiple touchpoints throughout their
healthcare journey.
About the Ad Council The Ad Council is where creativity
and causes converge. The nonprofit organization brings together the
most creative minds in advertising, media, technology and marketing
to address many of the nation’s most important causes. The Ad
Council has created many of the most iconic campaigns in
advertising history, including Friends Don’t Let Friends Drive
Drunk, Smokey Bear Wildfire Prevention and Love Has No Labels.
The Ad Council’s innovative, social-good campaigns raise
awareness, inspire action and save lives. To learn more, visit
AdCouncil.org, follow the Ad Council’s communities on Facebook and
Twitter, and view the Council’s creative on YouTube.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230126005337/en/
Media: Carly Helfand chelfand@phreesia.com
Nina Trach ntrach@adcouncil.org
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