• To celebrate, TBWA will be dishing out
solicited (and at times brutally honest) advice via the "The
Brave Thing" bot
• All in the name of Disruption®,
marketers and creatives alike are encouraged to submit their
proposals to get their ideas from good to great
NEW
YORK, March 18, 2025 /PRNewswire/ --
TBWAWorldwide has been recognized in Fast Company's 2025 Most
Innovative Companies list for the 6th time since 2018, proving
Disruption® continues to be really good for business.
Published annually, Fast Company's Most Innovative Companies
list honors businesses that have demonstrated their impact and
commitment to not only embracing innovation, but fueling it.
A key factor in TBWA's success is its AI platform, Collective
AI. Built on Omnicom's end-to-end Gen AI suite of services and fed
on a one-of-a-kind diet of Disruption®, Collective AI is designed
to drive the industry towards more impactful creativity and
scalability. Leveraging over 50 years of disruptive ideas and
insights from more than 11,000+ creative minds in over 40
countries, Collective AI has a treasure trove of TBWA-built
experiences fueling its output.
Erin Riley, Global CEO of
TBWAWorldwide noted "Disruption and innovation are
complementary—you can't have one without the other. That's why
being recognized so consistently for our commitment to innovation
is particularly gratifying for us. As we observe the flattening of
culture and the lack of distinction among brands, we believe
disruptive and innovative cultures and work are more necessary than
ever. Our collective of 11,000 creative souls are on a mission to
kill boring, to kill sameness, and to harness the power of
rigor-backed disruption to drive commercial value with our brand
partners. It will be that effort that will hopefully have us on
this list for the seventh time next year."
In celebration of this achievement, TBWA is opening up its
proprietary Collective AI tool, The Brave Thing bot, giving
others the chance to see how their ideas fare against the chatbot.
The Brave Thing bot offers an "intervention on advertising,"
evaluating concepts with brutal honesty à la Gordon Ramsay. Inspired by advertising legend
Lee Clow's manifesto, it lays out
every tired convention and cliché within a category, critiques
creative assets against those tropes, and offers solutions to 'do
the brave thing' better next time.
Select submissions uploaded HERE by 9:00
AM ET, Friday, March 21 will
be reviewed by a brain trust of TBWA's top thinkers and processed
through The Brave Thing bot. Its responses will be shared with
willing participants via email, and beware: the truth (may)
hurt.
If you're looking to Disrupt, visit us at TBWA.com.
About TBWA
TBWA is The Disruption Company®. We are a Collective of creative
minds with an unlimited creative canvas. We create brand platforms
that defy convention and compete with culture. Thanks to our
trademarked Disruption® methodology, we build the
world's strongest brands. Brands that own an unfair share of the
future.
Named one of the World's Most Innovative Companies by Fast
Company in 2025, 2023, 2022, 2021, 2020, and 2019, TBWA is also
Adweek's 2024, 2022, 2021, and 2018 Global Agency of the Year and
Ad Age's A-List 2022 Network of the Year.
Our Collective has 11,000+ creative minds in over 40 countries,
and also includes brands such as Auditoire, Digital Arts Network
(DAN), GMR, TBWAMedia Arts Lab, TBWAHealth Collective, and TRO.
Global clients include adidas, Apple, Gatorade, Henkel, Hilton
Hotels, McDonald's, Nissan, and Singapore Airlines. Follow us on
LinkedIn, X (formerly Twitter) and Instagram. TBWA is part of
Omnicom Group (NYSE: OMC).
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SOURCE TBWAWorldwide
