NEW
YORK, March 12, 2025 /PRNewswire/ -- Omnicom
(NYSE: OMC) today announced it has been named a Leader in "The
Forrester Wave™: Marketing Creative and Content Services, Q1 2025"
by Forrester Research, Inc. Within Forrester's 17-criterion
evaluation, Omnicom's participating networks – Omnicom Precision
Marketing Group (OPMG) and Omnicom Advertising Group (OAG) –
received the highest scores possible in seven and four criteria,
respectively.
OPMG was named a Leader in the evaluation and tied for the
highest score in the Strategy category among all participating
companies. It received the highest possible scores in
the creative and content production, creative
commerce, influencer marketing, partner
ecosystem, performance creative, pricing
flexibility and transparency, and talent
strategy criteria. The Forrester evaluation noted that,
"Enterprise brands with the need to scale data-driven creativity
should consider OPMG."
OAG, which officially launched on January 1, 2025, was also recognized in the
evaluation, coming in as a Strong Performer and having the
second-highest Current Offering category score among all
participating companies. It received the highest possible scores in
the brand strategy, creative and content
development, global delivery strategy,
and performance creative criteria. The Forrester
evaluation noted that, "Global enterprise brands that demand
creative excellence should consider Omnicom Advertising Group."
"As a company deeply committed to driving meaningful outcomes
for our clients, we believe Omnicom's strong performance on the
Forrester Wave™ is a reflection of our relentless focus on
innovation, collaboration, and delivering best-in-class solutions
at every step of the customer journey," said John Wren, Chairman and CEO of Omnicom. "For us,
being the only company designated as a Leader in the Commerce,
Media and Creative Waves underscores the extraordinary talent
across our global network and our ability to stay ahead in an
ever-evolving industry. I want to congratulate OPMG and OAG on this
recognition."
This evaluation comes on the heels of Omnicom and its agencies
being named a Leader in "The Forrester Wave™: Media Management
Services, Q4 2024" and "The Forrester Wave™: Commerce Services, Q2
2024". Omnicom's agencies have been named a Leader across all three
of these most recent Forrester evaluations, which Omnicom
attributes to its superior capabilities across creative, media and
commerce.
Forrester does not endorse any company, product, brand, or
service included in its research publications and does not advise
any person to select the products or services of any company or
brand based on the ratings included in such publications.
Information is based on the best available resources. Opinions
reflect judgment at the time and are subject to change. For more
information, read about Forrester's objectivity here.
About Omnicom
Omnicom (NYSE: OMC) is a leading
provider of data-inspired, creative marketing and sales solutions.
Omnicom's iconic agency brands are home to the industry's most
innovative communications specialists who are focused on driving
intelligent business outcomes for their clients. The company offers
a wide range of services in advertising, strategic media planning
and buying, precision marketing, retail and digital commerce,
branding, experiential, public relations, healthcare marketing and
other specialty marketing services to over 5,000 clients in more
than 70 countries. For more information,
visit www.omnicomgroup.com.
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SOURCE Omnicom Group Inc.
