NEW
YORK, Dec. 16,
2022 /PRNewswire/ -- TBWAChiatDay New York today announced
the appointment of two strategic hires to further expand the
agency's creative chops, Gabriel
Cheung and Amanda Davis. Both
hires signal TBWA's commitment to further opening the aperture of
creativity, with a focus on building disruptive brand experiences
for its clients.
Previously at R/GA, Cheung brings 14 years of experience
overseeing household brands such as American Express,
Converse, Jordan and Nike. Davis
joins the agency from Grey where she was Director of Innovation and
Gaming, bringing an amazingly varied set of skills to TBWA.
Nancy Reyes, Chief Executive
Officer, TBWAChiatDay New York notes "Alongside our incredible
roster of existing talent, Gabriel and Amanda will help us push our
clients, ourselves and the industry to continue to evolve and
disrupt the bounds of creativity."
The appointment of a Global ECD will see Cheung draw on his
experience of approaching brands holistically to ensure they are
showing up authentically and innovating in new mediums and spaces.
With traditional and non-traditional storytelling expertise, his
work with 'A/R Jordan' was praised as best-in-class for its
innovative use of technology. He will first turn his focus to
TBWA's worldwide Hilton remit,
which launched its first global brand platform "Hilton. For the Stay." earlier this year.
Amy Ferguson, Chief Creative
Officer, TBWAChiatDay New York notes "I am so excited about adding
both Gabe and Amanda to our team. Gabe brings the kind of
disruptive creative thinking TBWAChiatDay NY is constantly looking
for. While he understands the art of brand storytelling and making
the kind of work that's made us famous, he also brings an
innovative and holistic approach to creative to take us to new,
exciting places."
"Amanda has a deep understanding of the social and content
worlds. Well-versed at asking all the right questions, she will sit
at the helm of our new in-house content studio and I can't wait to
see her grow with us. Equally exciting is that both Gabe and Amanda
are lovely, kind, hardworking humans which is a requirement here,"
continued Ferguson.
Davis first gained experience in the world of content and
culture at VICE. From there, she took on a transformative role at
Grey New York, helping brands modernize their approach to marketing
in positions ranging from content strategy to producing some of the
most non-traditional work the agency has created. Able to create
culturally relevant content at the speed of social, Davis will be
responsible for building an in-house content studio – working
closely with Hilton and expanding
the offering to TBWAChiatDay NY's client roster. The new in-house
content studio will operate outside of the traditional agency
timelines and structures – this team will be faster and scrappier,
able to move at the pace of culture.
The news follows the recent appointment of the agency's first
Chief Innovation Officer, Rori
DuBoff, who is responsible for driving innovation while
helping clients architect their total brand experience.
Furthermore, Kiersten Utegg, Sr.
Copywriter; Shanon Wille, Associate
Creative Director; Jim Nolan,
Creative Director and Michael
Boulia, Creative Director have joined the agency to further
drive the agency's B2B offering.
For more information about working with The Disruption® Company,
please see some of our open positions on
https://tbwachiatdayny.com/careers
About TBWAChiatDay New
York
Known as the Disruption® Company, TBWAChiatDay NY is the
New York office of the TBWA global
collective. Named one of the World's Most Innovative Companies by
Fast Company in 2022, 2021, 2020 and 2019, and Adweek's 2022, 2021
and 2018 Global Agency of the Year, we are a disruptive brand
experience company that helps brands find strategic and creative
white space through the power of Disruption.
Clients include bubly, Columbia Journalism Review, Hilton, Henkel, Mayo Clinic, Mountain Dew,
Nissan and Travelers.
Follow us on Twitter, LinkedIn and Instagram. TBWA is part of
Omnicom Group (NYSE: OMC).
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SOURCE TBWAChiatDay New York