The Disruption® Company received
the accolade for its creative product, business growth, innovation
and for maximizing its potential across the globe
NEW
YORK, Dec. 12, 2022 /PRNewswire/
-- TBWAWorldwide was today named 2022 Global Agency of the
Year by Adweek, one of the leading publications covering the brand
marketing ecosystem.
TBWA was recognized for its second best year of growth – second
only to an exceptionally strong 2021 – and for driving
transformative growth for its clients across an array of global
markets. The jury of Adweek Editors also highlighted the impressive
creative body of work for clients including Apple, Nissan and
PepsiCo, among others, alongside its commitment to innovation. The
Adweek profile can be viewed here.
"TBWAWorldwide once again performed at an elite level across its
entire network. From Helsinki to
Hong Kong and Paris to Buenos
Aires, TBWA impressed with effective, stunning creative that
drove business results for brands and inspired good around the
world. The agency also created what Adweek ranked the No. 1 ad of
2022: Gatorade's spot with Serena
Williams, called "Love is Everything." said Jameson Fleming, Agencies Editor, Adweek.
"We are the world in, not headquarters out, and our agencies are
united by our shared belief in Disruption and creativity. Being
named Adweek's Global Agency of the Year for the second year in a
row is a reflection of the disruptive thinking of our 11,000
creative minds. We've received the accolade for three of the past
five years, and that's a wonderful place to be as we head into
2023." says Troy Ruhanen, CEO,
TBWAWorldwide.
Ruhanen added "Without our clients' trust and continued
partnership none of this is possible. Our mantra remains "Always in
Beta". This mentality has seen us continue to maximize our
potential. We've expanded our experience design and immersive
technology capabilities with the acquisition of innovation agency
dotdotdash, and our continued investment in NEXT has seen us
disrupt the future of brand experiences. Alongside the exceptional
creative product produced by our global teams - 2022 was another
incredible year. And we haven't even begun to fully realize our
potential."
Earlier this year, the TBWA collective earned the #1 spot on
Fast Company's list of Most Innovative Companies in the Advertising
category, appearing on the list for the fourth year in a row. It
was also named AdAge's A-List 2022 Network of the Year. Adweek last
selected TBWA as its Global Agency of the Year in 2021.
Looking to Disrupt? Find us at www.tbwa.com and on LinkedIn,
Twitter or on Instagram.
About TBWAWorldwide
TBWA is The Disruption® Company. We use
creativity to help businesses challenge the status quo and capture
an unfair share of the future. Named one of the World's Most
Innovative Companies by Fast Company in 2022, 2021, 2020 and
2019, Adweek's 2022, 2021 and 2018 Global Agency of the Year
and Age's A-List 2022 Network of the Year we are a
disruptive brand experience company that uses trademarked
Disruption® methodologies to help businesses address
their challenges and achieve transformative growth. Our collective
has 11,000+ creative minds in over 40 countries, and also includes
brands such as Auditoire, Digital Arts Network (DAN), eg+
worldwide, GMR, The Integer Group®, TBWAMedia Arts Lab,
TBWAWorldHealth and TRO. Global clients include adidas, Apple,
Gatorade, Henkel, Hilton Hotels, McDonald's, Nissan and Singapore
Airlines. Follow us on LinkedIn, Twitter and Instagram. TBWA is
part of Omnicom Group (NYSE: OMC).
About Adweek
First published in 1979, Adweek's award-winning coverage reaches
an engaged community across platforms including print, digital,
events, podcasts, newsletters, social media and mobile apps. As a
touchstone of the advertising and marketing community, Adweek is an
unparalleled resource for leaders across multiple industries who
rely on its content to help them do their jobs better.
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 70 countries.
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SOURCE TBWAWorldwide