Team of trauma specialists to provide
essential trauma-informed trainings, client counsel and integrated
communications services
Ketchum also commits to a 100% trauma-informed
workplace
NEW
YORK, Oct. 26, 2022 /PRNewswire/ -- Leading
global communications consultancy Ketchum announced today its
new Trauma-Informed Consultancy client offering. Several leading
trauma experts with experience across public health, law,
psychology, social work and medicine have partnered with the firm
to cultivate expertise and create this offering. The
multidisciplinary team, led by Michelle
Baker, executive vice president and managing director,
Corporate Strategic Initiatives and Public Health, includes Ketchum
specialists with sector expertise in corporate reputation,
DE&I, internal communications, public health, health equity and
analytics.
Leading global communications consultancy
Ketchum announced today its new Trauma-Informed Consultancy client
offering.
"From the pandemic to acts of violence and hate against
marginalized communities, women's and LGBTQ+ rights issues and much
more, the news has been volatile, disturbing and nonstop over the
last few years. Markets, businesses, governments and communities
must address the repercussions of the collective trauma of recent
events," said Jim Joseph, CEO, U.S.,
Ketchum. "We see a clear need to support our clients as they
are looking for resources to respond to traumatic events – as well
as address the effect it has on their own workforces.
"We're making a commitment to become trauma-informed across our
firm as well. As strategists and counselors to global clients, we
must bring an empathetic, trauma-informed lens to our work to meet
today's challenges, and we must do this while processing these same
events and issues for ourselves — such is the nature of our
always-on, fast-moving profession."
Ketchum has added a network of counselors to the firm who offer
expertise in various trauma-related areas to help with education
and program development. New colleagues include:
- Katharine Manning, J.D., author
of The Empathetic Workplace and attorney specializing in
issues of trauma and victimization for more than 25 years,
including 15 years at the U.S. Department of Justice
- Dawn Shedrick, a licensed
clinical social worker on the faculty of Columbia University's School of Social Work
- Kate Licastro, Ph.D., a
psychologist and trauma-informed change management specialist
"Our world faced a global pandemic alongside widespread protests
of racism; we saw in stark relief how much our actions affect the
people around us and how essential it is for us to learn to listen
to those in trauma," said Manning. "Ketchum is the first major
communications agency to take a stand to not only become
trauma-informed as a workforce, but also to implement
trauma-informed perspectives into communications planning and
programming to affect client outcomes. I'm pleased to be a part of
this important work."
"We have curated a multidisciplinary team with the expertise
required to account for trauma's impact today – and keep up with
future shifts," said Baker. "Together with our credentialed
partners, we are able to provide frameworks and resources
to navigate trauma for our team and clients – in workforces,
communities and businesses worldwide – through trauma-informed
integrated communications planning as well as real-time
response."
Ketchum's Trauma-Informed Consultancy is the latest in a series
of corporate strategic offerings that includes Health Equity, also
headed by Baker. In its second year, the firm's work in
Health Equity now encompasses all areas of health – government,
payer, health system, pharma and nonprofits -- and goes beyond
healthcare into several other sectors and industries.
About Ketchum
The winner of 136 Cannes Lions, Ketchum is one of the most
creatively awarded firms in our industry. We're equal parts
human-centered and business-focused, empathetic and intelligent. As
a global communications consultancy, we combine the deep industry
and specialty expertise of boutique firms with global reach to find
unexpected connections that lead to lasting relationships and work
that matters. For more information on Ketchum, a part of Omnicom
Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations
Group
Omnicom Public Relations Group is a global collective of
three of the top global public relations agencies worldwide and
specialist agencies in areas including public affairs, language
strategy, global health strategy and change management. As the
largest group of communications professionals in the world, our
employees provide expertise to companies, government agencies, NGOs
and nonprofits across a wide range of industries. Omnicom Public
Relations Group delivers for clients through a relentless focus on
talent, continuous pursuit of innovation and a culture steeped in
collaboration. Omnicom Public Relations Group is part of the
Communications Consultancy Network, a division of Omnicom Group
Inc. (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a
leading global marketing and corporate communications company.
Omnicom's branded networks and numerous specialty firms provide
advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to over 5,000
clients in more than 70 countries. Follow us
on Twitter for the latest news.
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SOURCE Ketchum Inc