Transact will offer leading eCommerce and eRetail
services powered by Omni
NEW
YORK, Sept. 22, 2022 /PRNewswire/ -- Omnicom
Group Inc. (NYSE: OMC) today announced Transact, a dedicated
practice focused on connected-commerce consulting and eRetail
execution services. Transact will drive sales and grow market share
on eRetail platforms, capitalizing on Omnicom's recently announced
partnerships with Amazon, Instacart, Kroger and Walmart
Connect.
"eCommerce and eRetail are at the center of our clients' growth
and transformation agendas. In scaling Transact, we are
strengthening our leading capabilities for our clients, helping
them convert every consumer touchpoint into a new opportunity for
growth," said John Wren, Chairman
and CEO, Omnicom.
Transact is the group's most recent investment in eCommerce
services and is on the heels of Omnicom receiving the highest
possible scores for retail and commerce media in "The Forrester
Wave™: Global Media Management Services, Q3 2022" by Forrester
Research, Inc.
"Transact adds to our best-in-class eCommerce services in
digital transformation and MarTech consulting, CRM and precision
marketing, creative content and campaign activation, and media.
Together, we provide clients a full funnel view of commerce to
inspire, explore and execute marketing communications. We will
continue to strategically invest and pursue acquisitions to further
enhance our capabilities," added Wren.
Leading Transact is CEO Frank
Kochenash, a recognized industry leader and former executive
at Amazon, McKinsey and prior President of Wunderman Thompson
Commerce who joined Omnicom in March
2022.
"Our clients demand eCommerce expertise, but they also realize
eCommerce must be coordinated with their overall marketing and
sales activities to be most effective. Our dedicated and
experienced Transact team helps clients drive eCommerce share and
sales and enables multi-platform and retail success," says
Kochenash.
Transact's eCommerce consulting and eRetail execution services
include retail media and analytics, catalog management, content
optimization, as well as account management and operations to meet
the growing client demand for commerce services. Transact's
services are powered and connected by OmniCommerce, part of
Omnicom's industry-leading orchestration platform Omni, which
provides a single view of the consumer journey and precise
data-driven insights about where to invest to drive
growth.
About Transact
Omnicom Transact
(www.omctransact.com) an eCommerce practice focused on
connected commerce consulting and eRetail execution services. Its
core eRetail services include strategic account management and
operations, catalog management, content strategy, creation, and
optimization as well as retail media advanced
analytics. Transact uses OmniCommerce, part of the Omni
marketing orchestration platform, which provides a single view
of the consumer journey and precise data-driven insights to deliver
best-in-class performance and innovative new approaches to
eCommerce.
About Omnicom Group Inc.
Omnicom Group
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms offer services in advertising, strategic
media planning and buying, precision marketing, commerce and brand
consulting, experiential, customer relationship marketing (CRM),
public relations, healthcare marketing and other specialty
communications services to over 5,000 clients in more than 70
countries.
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SOURCE Omnicom Group Inc.