This follows OPMG and OMD being named leaders in marketing
creative and content services and global media management
YORK, Aug. 10, 2022 /PRNewswire/ -- Omnicom
Group (NYSE: OMC) today announced it has been named a Leader in
"The Forrester Wave™: Global Marketing Services, Q3 2022" by
Forrester Research, Inc. With this assessment, Omnicom has been
named a leader in three Forrester Wave™ assessments that cover the
critical areas of global media management services, marketing
creative and content services, and global marketing services.
Within the 17-criterion evaluation, Omnicom Group received the
highest scores possible in five criteria: creative content and
services, media management services, integration services, global
client teams and innovation roadmap.
The evaluation noted that "Omnicom stands out for its innovation
and integrates media, content, and performance." It specifically
notes that "the Omni audience platform merges insight, workflow,
execution, and activation in one OS, and the company's innovation
plans for a universal taxonomy, deeper marketing automation, and
commerce intelligence will accelerate its global marketing
"We received the highest possible scores in criteria in critical
areas of our business: creative and content services, media
management services, integration services, innovation roadmap, and
talent management," said John Wren,
Chairman and CEO of Omnicom Group. "Clients are looking for their
partners to turn disparate capabilities into integrated, global
marketing solutions. We believe these criteria show we are well
equipped to design end-to-end campaigns that brands need to reach
consumers wherever they are."
"Omnicom Group bests the market in creative and content, thanks
to its intelligence-powered creative craft, and in media management
due to its software-driven effectiveness," said the report,
authored by Jay Pattisall, Principal
Analyst at Forrester. It stated, "The company also has strong
global marketing capabilities that are among the strongest
integration and global client team capabilities in this evaluation
as well as resources that outpace the category…Omnicom Group is a
good fit for CMOs of enterprise brands looking to connect and
supercharge the many components of marketing experience."
This Forrester Wave™ evaluation for global marketing services
follows the recent publication of "The Forrester Wave™: Global
Media Management Services, Q3 2022", where fellow Omnicom network
Omnicom Media Group (OMG) was named a Leader and received the
highest ranking in the Current Offering category. More recently,
Omnicom Precision Marketing Group was named a Leader and received
the highest ranking in the Strategy category in "The Forrester
Wave™: Marketing Creative and Content Services, Q3 2022."
ABOUT OMNICOM GROUP INC.
(www.omnicomgroup.com) is a leading global marketing and corporate
communications company. Omnicom's branded networks and
numerous specialty firms provide advertising, strategic media
planning and buying, digital and interactive marketing, direct and
promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 70
SOURCE Omnicom Group Inc.